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Click here or scroll down to respond to this candidateCandidate's Name
NYC - EMAIL AVAILABLE - PHONE NUMBER AVAILABLEIntegrated Marketing Director and Producer with 12 years of experience directing guidepost product and marketing strategies that define core purpose, ignite audiences, and shape critical conversations for some of the most recognized brands in the world. An expert relationship builder and project manager, fostering global teams through the ideation, build, and launch of dynamic products and GTM campaigns. Developing teams and executing strategies to release product and brand experiences that impact culture, connect with consumers, and win awards. ExperienceINDEPENDENT MARKETING CONSULTANT 10/2022 - Present Leveraging my experience across various luxury verticals, I help small to large scale lifestyle, hospitality, and spirits brands navigate the dynamic landscape of digital and brand marketing by developing creative strategies to elevate brand presence and drive engagement.LAFORCE - NYC 06/2021 - 10/2022Director, Digital Content + Strategy Recruited into digital brand, marketing, and communications agency to lead client stakeholders and internal teams across the Mot Hennessy portfolio, including Mot & Chandon, Veuve Clicquot, Chandon, Krug, Ruinart, and La Grande Dame. Directed brand strategy, digital content, web development for portfolio and masterbrand annual campaigns and tentpole activations; teamed with U.S. and global Communications and Brand Experience leadership at Moet Hennessy to launch ideation and establish KPIs. Managed team of 4 senior managers (Creative, Digital, Social, Community) through strategic plans for social, paid media, web, influencer and creator, CRM email and newsletter, ecomm, events; led the onboard and matrixed workstreams of 10 partner production and creative agencies. Ran strategy across 5 initiatives to launch Mot & Chandon as official NBA and WNBA partner; orchestrated GTM planning, mapping out All Star, Finals, and master brand campaigns with client teams, players, production, and experiential agencies. Worked directly with Veuve Clicquots U.S. Marketing, Brand, Product, and Web Development teams to establish audience personas and define UX strategy; acted as project manager and user experience lead to support product/website releases for campaigns. Produced annual Veuve Clicquot Polo Classic strategy and experiential activation in Los Angeles; directed $400k budget in partnership with client leadership and built talent programming with Charlize Therons agency team; oversaw pre-production strategy and all cross functional workflows. HOTEL CREDITS (formerly Porter & Sail) - NYC 10/2020 - 04/2021 Interim Director, Digital Marketing & Content Engaged on 6-month contract by former Marriott supervisor (Global Director of Experiential Marketing), tasked to lead urgent mid-pandemic product rebrand and product transformation of Porter & Sail into Hotel Credits.co to attract new institutional capital. Spearheaded brands new visual identity, development, and GTM plans with Technology, Product, User Experience, and Marketing leads; fostered strategic ideation, then managed web development punchlists and content production. Reimagined consumer journey, personas, and user experience, driving new visits and time spent on page by 65%, following initial release; delivered the highest conversion and most diverse sampling results. Oversaw relationships with 50+ hotel partner marketing teams including Santa Monica Proper, The Beekman, Hotel Esencia, and more, leading paid advertising strategy with agency team. MARRIOTT - NYC 04/2016 - 10/2020Senior Manager, Global Digital & Social (12/2016 10/2020) Global Social Media Strategist (04/2016 12/2016) Hired through Starwood acquisition in first months in role as one of only 20% of employees retained in transition; promoted in 8 months to lead global strategy; nominated as Marriotts Global Marketer of the Year (2017). Spearheaded 20+ masterbrand and annual campaigns, defining planning for Marriotts holistic digital ecosystem and releasing of brand websites; drove data-centric UX and audience approach to reach KPIs and quarterly sales. Created The Luxury Collections new website in partnership with Director of Brand Product and Web Development team, which helped launch the rebuild, rebrand, and streamline of all 30 brand websites, completing the digital merge of Marriott x Starwood; facilitated web deployment, user experience, content, and engineer/product management. Developed bespoke and integrated global marketing strategy and content execution for luxury brands portfolio; partnered with internal Creative, Web Development, PR, and 4 external agency teams to produce global GTMs, brand activations, and partnerships. Awarded 2020 Shorty Award for Comedy with W Hotels Room Service Mukbang, HSMAI Gold and BizBashs 2020 Best Event of the Decade for Wake Up Call Music Festival in Dubai, and 2018 HSMAI Adrian Award for both Marriotts Luxury Brands Halo Tour and JW Marriott x Food & Wine Festival in Venice. Ran digital integration and experiential opening for JW Marriott Nashville in partnership with Reese Witherspoon x Country Music Awards; created 360 campaigns for W Hotels FUEL Weekends in Koh Samui, Dubai, Costa Rica, Muscat and the Destination Discoveries series with The Luxury Collection in India, Peru, Thailand. COMPLIANCE WEEK - Boston 11/2013 - 04/2016Integrated Marketing Manager Created and produced partnerships with teams at Accenture, Wolters Klower, CohnReznick, Workiva, and more; launched sponsor-driven conferences, events, workshops, digital/social content, and promotions. Directed vendor teams and production logistics, managing contract negotiations and budgets; developed scopes, content strategy with partner stakeholders, content execution and internal team workstreams, KPIs, and pre- and post-event reporting; served as liaison for Sales, Editorial, and Partnership teams. THE BOSTONIAN - Boston 10/2012 - 11/2013Marketing Manager (02/2013 11/2013)Sales & Marketing Coordinator (10/2012 02/2013) Promoted to lead marketing and production for corporate events at mid-tier luxury hotel; worked with client teams at Santander, WilmerHale, and more to create corporate programs; also ran social and PR strategies. THE CHAPTER MEDIA - NYC 05/2010 - 09/2012Production Assistant Worked on cross-media production teams for brand marketing, commercial, print, editorial content development; handled location scouting, casting, budgeting, on-set management, and hiring of content teams and vendors. EducationUNIVERSITY OF MASSACHUSETTS - Boston 12/2009B.S. Business ManagementCertifications: Program Management (Google Certificate) 2022, Project Management (Google Certificate) 2022 |
