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Adapted national commercial spots for upper-funnel social ads, led creation of mid-to-lower funnel assets to ensure messages were cohesive, consistent, and aligned with campaign goals Established monitoring and moderation process for social media accounts Coordinated asset delivery and ad launches with partner agencies Scheduled and published page contentMaintained posting calendar to capture all ads and page posts across social profiles OTHER PROFESSIONAL EXPERIENCECandidate's Name
HIGH SCHOOLMADISON LLEWELLYNSENIOR MARKETING MANAGERABOUT MEInnovative and data-driven Social Media Manager with 9 years of experience building comprehensive strategies to guide marketing campaigns. Ability to synthesize social listening, analyze performance metrics, and creatively adapt content to platform trends. Committed to continuously elevating brand social presence. Proven leader who advocates for junior teammates, intentionally delegating projects, and coaching them to maximize their potential. EVERSANA INTOUCH Pharmaceutical Marketing Overland Park, KS Lead annual and ongoing social media strategies for DTC and HCP clients across the following disease states: rare disease, oncology, dermatology, gastroenterology, neuroscience, and womens health Combine social listening and ad performance findings to build social campaign content recommendations Offer strategic counsel for clients, including POVs on industry trends, platform changes, and ecosystem expansion opportunitiesPartner with outside media agencies for paid media support across a variety of platforms, including Facebook, Instagram, YouTube, Reddit, X (Twitter), TikTok, and Snapchat Manage teammates by sharing knowledge and helping them level-up 2021 MM +M Awards, Agency Branding Campaign (Silver) - Rare Disease Day : Data Points to Rare 2021 Social Media Employee of the Month (October)2021 Social Team of the YearSenior Manager, Social Media 2023 - PresentManager, Social Media 2020 - 2023RUSSELL STOVER Food & Beverage Manufacturing Kansas City, MO Developed first-ever brand social strategy and established process to support national and local advertising Produced concept, captured and edited all post elements including photos, videos, and copy Compiled social performance report and calculated brand performance benchmarks Collaborated with local teams to promote food truck appearance, in-store sales, and events Identified influencers for collaboration opportunities and managed partnership contracts Built and sent seasonal surprise and delight packages Digital Marketing Analyst 2018 - 2020SPRINT Telecommunications Overland Park, KSCreated both paid ads and organic social posts to support iPhone, Samsung, LG, and network messaging Social Media Specialist 2015 - 2018WORK EXPERIENCEPHONE NUMBER AVAILABLEEMAIL AVAILABLEOVERLAND PARK, KSOverland Park, KS2021 Class 6A State Champion2019 Class 6A State Champion2020 Class 6A Runner-Up2022 Class 6A 3rd PlaceHead Cheerleading Coach 2018 - PresentJunior Varsity Cheerleading Coach 2015 - 2018EDUCATIONUNIVERSITY OFCENTRAL MISSOURIWarrensburg, MOM.S. Sports ManagementB.S. Public RelationsUNIVERSITY OFCENTRAL MISSOURIWarrensburg, MOLINKEDIN LINK AVAILABLE @madillew