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Click here or scroll down to respond to this candidateCandidate's Name
West Windsor, NJ EMAIL AVAILABLE PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLESales & Marketing ExecutiveDynamic corporate sales and marketing leader with a proven track record of achievements in National Account eCommerce and brick and mortar retail channels. Expertise in formulating, negotiating, and implementing strategic sales and marketing initiatives to enhance profitability, product visibility, and market share within specific categories. Excels at optimizing business strategies and key performance indicators (KPIs) for optimal return on investment (ROI). Recognized for propelling revenue by identifying, securing, and strengthening new business partnerships at the C-Suite level. Adept in sourcing, training, mentoring and leading award-winning sales teams.AREAS OF EXPERTISESales Strategies & Management National Account Management Advertising & Marketing Brand ManagementBusiness Development eCommerce DTC Consumer Goods Revenue Generation Strategic PartnershipsConsumer Analytics Digital Marketing Competitive Positioning Negotiations Leadership Sales OperationsSocial Media Forecasting SEO/Paid Search CRM P& L Management Amazon Vendor & Seller CentralPROFESSIONAL EXPERIENCESIRIUSXM HOLDINGS, New York, NY 2012 - 2024Associate Director, Retail Sales - National Sales Division of Satellite Radio Broadcasting Co.Reported to VP Retail Sales and oversaw National Accounts, P&L, sales, promotions, and marketing for national entertainment media firm. Set and executed budget, forecast, pricing strategy, promotional calendar, performance marketing, social media, ad plans and consumer engagement strategy. Experienced with 3PL sales and Shopify.Defined, negotiated and executed business and marketing strategy for National Account sales unit including accounts such as Walmart.com, Amazon.com, Target, Home Depot and Costco.com.Organized and conducted new sales presentations. Negotiated and executed new partner business agreements.Developed lucrative 3P business with Walmart Marketplace, eBay.com, Target.com and Newegg.com.Cultivated productive multi-level relationships with accounts ensuring KPIs & serving as a trusted business partner.Posted 40% year-over-year (YoY) sales increases over past 10 years in assigned territory.Generated over 80% new to brand conversions annually by optimizing Amazon AMS, DSP and external advertising.Amazon Ads Retail Certifications. Highly skilled in management of both Amazon Vendor and Seller Platforms.Executed online account and D2C site Digital Shelf, product detail pages (PDP), UX, CX, keyword search, promotions, performance marketing, and consumer incentives. Initiated product launches and go-to-market strategy.Compiled and analyzed account and competitive data to maximize marketplace strategy and performance metrics.Collaborated and aligned with cross-functional teams on retail contract negotiations, sales strategies, demand planning, pricing, product/inventory management, merchandising, and promotional initiatives.Led Marketing Team maximizing brand awareness, social media presence, BI, KPIs, and product market share. Managed Marketing interaction planning and budget management with external ad agencies.SONY Corporation, New York, NY 2008-2011Senior Director of Sales Sony Sales DistributionReported to Senior Vice President of Sales. Directed national online and brick and mortar branding, sales and marketing campaigns with focus on 3000 sku catalog. Designed event-driven sales and advertising plans and co-op initiatives for national account sales territory producing $40M in annual revenue. Leveraged extensive experience in distributor, military and club channels.Created and negotiated national online and brick and mortar product branding campaigns for retailers including Walmart, Walmart.com, Best Buy, Target, Costco and Meijer maximizing product visibility, ROI expectations, KPIs, and corporate profitability.Led 25 National Account Executives in daily sales activities leading to multiple awards and staff promotions.Delivered an average of 30% YoY territory sales increases in an industry trending down 20%.Managed national branding process of multiple new retail product lines including R&D, packaging, pricing, budget, business plan, licensing, merchandising, competitive analysis, and supply chain. Oversaw trade show presence and regional artist showcase performances.SONY Corporation, New York, NY 2007-2008Senior Director of Sales & Business Development - Sony Commercial Group, Sales & DistributionReported to Executive Vice President of Sales. Managed key product development/launch, new business development and go-to-market strategies at major national retail and non-traditional chains.Established new consumer electronic hardware and software business with companies, such as Winn-Dixie, Dollar General, Lowes and Office Depot. Opened 2,000 new doors in under 13 months.Drove the launch of a $20M digital download media initiative as Retail Project Manager in charge of product design, packaging, pricing, system integration, merchandising, marketing, online, and in-store promotion.SONY Corporation, New York, NY 2004-2007Director of Sales - Sony Sales Distribution CompanyReported to Senior Vice President of Sales. Set annual sales forecasts for Entertainment Sales Enterprise. Directed 28 National Account Executives in retail and online marketing, merchandising, and promotion strategies for National Accounts including Amazon, Walmart, Best Buy, and Costco.Achieved a promotion from Director to Senior Director in a span of 8 months, attributed to the effective management of sales forecasts in alignment with the business plan, coupled with a notable 20% reduction in production and marketing expenses.Elected to corporate merger Steering Committee as representative of retail integration and go-forward action plan.Awarded Account Executive of the Year for outperforming sales forecasts, showcasing exceptional sales and marketing skills, and proficiently managing accounts.EDUCATION & PROFESSIONAL DEVELOPMENTB.A., West Chester University, West Chester, PA |
