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1Research Analyst with a proven track record of over 8 years at IMT Business School (India), adept in Python, Power BI, Tableau, R and SPSS. Transformed educational data into strategic insights using Tableau and Power BI, enhancing decision-making and operational efficiency. Renowned for exceptional communication skills and collaborative problem-solving. Rich experience in preparing high-quality reports and designing and presenting audience-centric content to the target audience.EducationMaster of Science in Marketing Analytics Candidate Illinois State University, Normal, Illinois - USACandidate's Name  2024Post Graduate Diploma in Management (PGDM) in Business and Technology All India Management Technology - IndiaGraduated in June 2011Technical SkillsPython (NumPy, Pandas, Scikit-Learn, Matplotlib, Seaborn, Keras, Pytorch, Matplotlib, Seaborn, NetworkX,Stastsmodels) PySpark R/ R Studio SPSS Tableau Power BI SQL Excel MongoDB. ExperienceSenior Research Analyst (Institute of Management and Technology (IMT) Business School, India) August 2011 - December 2018 Instrumental in the migration of 75 years' data to the cloud, where I oversaw the process and conducted data integrity checks in database using SQL Server. Led a team of 3 to organize student data using SQL and Excel and achieved 20% improvement in data accuracy and a 30% reduction in data retrieval time, which was applauded by the management. Employed Python libraries including pandas, Scikit-learn, SciPy, NumPy, and Feature-engine for tasks such as data cleaning, exploratory analysis, and feature engineering. Skilled in extracting data from various sources, preprocessing, interpreting, and generating reports using Python. Proficient in constructing machine learning models using Python (TensorFlow, Keras, and Statsmodels) and R and deploy data for predictive analysis. Competent in reporting the inferences of the analysis as reports and interactive presentations. Using both Tableau and Power BI, I delivered real-time insights to the board across all major functional areas, aiding in informed decision-making based on observed patterns. Created interactive financial and accounting dashboards using Microsoft Power BI tools after analyzing the data in Python. Employed SPSS and Python for forecasting student admission and presented interactive reports to the marketing team via Tableau. This effort helped management cut costs on less effective marketing channels. Proficient in conducting Root Cause analysis using advanced analytical tools such as Python and creating interactive graphical reports.BHAVIKA REDDY KARUMURIPHONE NUMBER AVAILABLE EMAIL AVAILABLE Bloomington, IL 61701 2 Identified areas for improvement in student admission procedures using SQL and assisted the team in reducing the process turnaround time by 15%. Skilled in deploying AWS services (EC2, S3) to set up and manage virtual machines for academic and administrative initiatives. Collaborated with consulting partnered company personnel to collect requirements and set project workflow plan for conducting analysis. Responsible for monitoring the project workflow and document and report process updates to the consulting partners to ensure that the study metrics are aligned with the research objects. Experienced in using R for academic research projects and PYTHON for consulting projects to drive analysis on real time data and present the findings to the partners which aid in strategic action decisions. Demonstrated writing proficiency evidenced by 25 published case studies at The Case Centre. Certifications Google Analytics Certification AWS academy Machine Learning through Application Inbound Marketing Certification- HubSpot Academy Publications (Can view 25 case studies authored by me in Case Center repository through the link https://www.thecasecentre.org/search/results?s=F1DD040034164049AF4BEA9799728A3B ) Reddy, B., Reddy P. (2018), The Arvind Ltd., Saga. Mix of Frail and Resilient Threads, The Case Center, 818-0040-1. Research Paper presentation on Commitment to Work  A Competency Factor Driving aspiring minds to be Entrepreneurs at the 2nd International Conference on Family Business & Entrepreneurship, organized by President University at Bali Indonesia in May 2018 Presented Empirical study on Employee perspective on Competency Management Systems practiced in IT Organizations research paper in 3rd International MCEM conference organized by IMT Hyderabad in January 2019. (ISBN No:XXX-XX-XXXX-308-6)