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Click here or scroll down to respond to this candidatesaintleeone@mac.comPHONE NUMBER AVAILABLEMorrisville, NC Street Address
WEBSITES, PORTFOLIO, PROFILES https:www.saintleeone.com https:www.nowai.biz https:www.openlygray.co https:LINKEDIN LINK AVAILABLE https://over30under30.com/thelistener UBS (Launched)/PaineWebber/NationsBank(Launched) Diageo/Don Julio/Grand Marnier/Kettel1 Procter & Gamble/Tide/Puffs/Cascade/Others Trojan/Trojan Vibrators/Lubes(Launched) Red Stripe/Guinness/Heineken/Mikes Hard GSK/Pfizer/Sanofi/Allergan/Bausch+Lomb American Airlines & JetBlue BMW/MedTel 3Ms SuperDisk (Launched) Blue Cross Blue Shield/Humana/Nationwide Ins. TUMI/AARP/Fillipo Berio/Maytag AppliancesCreative DirectorBrand History (to name a few)What is a Creative Director?The Creative Director is responsible for managingall creative initiatives, developing the agencyscreative vision, and nurturing creative talent (copy- writers, art directors, producers and digital) teams ensuring delivery of exceptional work that meetsand exceeds client expectations.The Creative Director works closely with theProduction, Account, and Finance teams as well asbuilds strong client relationships, thats what they do. And that is what I do. In my case, I am also a content creator and player/coach.LEE ST. JAMESExecutive Creative DirectorWhat is an ECD?The Executive Creative Director is responsible for managing all creative initiatives, developing theagencys creative vision, and nurturing creative talent and teams ensuring delivery of exceptional work that meets and exceeds client expectations.The Executive Creative Director works closely with the Production, Account, and Finance teams as well as builds strong client relationships, thats what I do. In my case, I am also a content creator and player/ coach.NOW Applied ImaginationExecutive Creative Director 02/2020 PresentI help define the 360 strategies with which I approach every assignment.Creates or directs staff on all content design,copy-creation and final executions to achieve agreed client marketing goals that strengthen brand andconsumer connections all while achieving aggressive business results.Analyzes consumer behavioral trends by leveragingour proprietary strategic tools to craft the proper messaging and market positioning, and enhancevisibility, by delivering ideas and concepts that set clients apart in the marketplace. Major Client Acquisitions since 2020: TFS Financial Services, MedTel (a Surgical Software solution), Harvard MedTech, FOXDEN Cyber Security Services, and Hardwood Spiked Seltzer comprising $425K in new revenue. Developed high-impact communications: promotional content, experiential events, logo and brand design for clients. Project Management on all assignments from concept to completion. Proved that fully-remote workspace and excellent results can co-exist. Monitors industry trends to keep creative materials fresh and engaging. Develops innovative and creative strategies to enhance brand awareness and drive engagement and ROI.WORK HISTORYHavas Health & You,Tonic & Arnold WorldwideExecutive Creative DirectorNew York, NY 01/2016 - 02/2020Translated brand platforms into high-caliber,strategically-relevant content that engaged,enlightened, and inspired end-users (patients andphysicians) while maintaining tight control ofcampaign and brand standards. Served as the Co-creative lead for the HAVAS Health & You (HH&Y) Diabetes Cardiovascular Village, a unique health and wellness agency launched to service a $30M portfolio of Sanofi Diabetes Insulins. Established brainstorming and team ideation meetings to foster better collaboration, and more open communications, which improved business results & ROMI. Developed high-impact creative commercials and promotional content for company campaigns from concept to completion.Havas Health & You,Tonic & Arnold Worldwide (cont.) Directed film and photo shoots by choosing photographers, stylists, and cosmetic artists. Oversaw full 25 teams of writers, artists, designers, and project managers. Established procedures and quality standards for the clients and the department. Collaborated with outside agencies to manage project progress and milestones. Served as the Brand Quarterback & Content curator by collaborating with outside partner agencies to projects accurately reflect the brand idea. Oversaw creative strategy and execution of Toujeos market entry of Sanofis next generation insulin product. Led a highly productive team of 157 health care agency professionals (HCP & DTC) and direct-to-consumer (DTC) marketing professionals.Grey Global Group, WPP plcExecutive Creative DirectorNew York, NY 01/2013 - 01/2016Developed engaging, television commercials,interactive experiences and events, for a widevariety of consumer product goods (CPG, FinTech,OTC & DTC, AARP) brands. Collaborated with outside agencies to manage project progress and milestones. Originated branding and campaign concepts, themes, and graphics following strict brand standards and project specifications. Spearheaded WPP initiative to create a partnership with Ogilvy/Grey Global CEOs to combine talents, resources, and global offices of Grey and Ogilvy to service the$12.7B portfolio of GSKs consumer healthcare brands. We called it, GO/GSK Led global creative teams in 12 countries while navigating diverse cultures between WPPs Grey and Ogilvy global agencies.Selected Achievements: Converted 94% of all pitches into new business including contracts with Nicorette, Bausch+Lomb, AARP, Pfizer, and GlaxoSmithKline (GSK). Pivotal in Grey being named, Agency of the Year, at Cannes 2016 Lion Awards for its integrated, multi-media campaign for Breathe Right Strips. Developed high-impact strategically-driven creative television commercials and promotional content for client campaigns from concept to completion. Oversaw 15 teams of writers, artists, designers, producers and project managers. Directed photo sessions and film shoots by choosing photographers, directors, stylists, and cosmetic artists. Revamped work strategies and processes to accomplish agency objectives. Applied the concept of Design Thinking to create a new way for client to think and evaluate ideas. Developed Brand Love Scale to help clients evaluate better work. Executive Creative DirectorWhat is an ECD?The Executive Creative Director is responsible for managing all creative initiatives, developing theagencys creative vision, and nurturing creative talent and teams ensuring delivery of exceptional work that meets and exceeds client expectations.The Executive Creative Director works closely with the Production, Account, and Finance teams as well as builds strong client relationships, thats what I do. In my case, I am also a content creator and player/ coach.Colangelo an Omnicom Co.Executive Creative DirectorDarien, CT 01/2010 - 01/2013Cross-functional leader of all agency creative resources translating business objectives into clearly-focused strategic direction, ensuring brand standards are met, administering budgets, timelines, and deliverables, monitoring progress, and ultimately executing theclients brand desires and the agency vision.Publicis Saatchi & SaatchiGlobal Creative DirectorNew York, NY 01/2000 - 01/2010Directed and motivated teams to generate strategic, innovative, unique, and client-centered experiential content. Consistently met and exceeded agency andclient expectations to drive sustainableGrowth. Moved from Saatchi & Saatchi to Publicis at the behest of the PaineWebber UBS client to maintain continuity during their merger that formed UBS. Conceived and implemented marketing, advertising, sponsorship experiences and campaigns for billion-dollar brands UBS, Paine Webber, and Procter & Gambles (P&G) Bounty, Charmin, and Puffs, Cascade, Tide and more Collaborated with outside agencies to manage project progress and milestones. Leader of the BAL (Brand Agency Lead model) and Content Manager. Tasked by Saatchi creative chairman Bob Isherwood in 2003 to enhance Agencys success at Cannes advertising Awards Festival. Successfully met that task by increasing overall entries and awards by 17%.Selected Achievements: Church & Dwight Trojan: Pitched, built, and won. By repositioning the Condom market leader from a contraceptive to sexual health brand paved the way to introduce non- condom products and further building core business share and volume Rolled out Trojan Vibes via a massive promotional sampling event to overcome retailer resistance and gain previously unobtainable coveted Walmart shelf space Don Julio Tequila: Diageo Assigned to vitalize and make relevant this neglected 50k casebrand by Leveraging its iconic founder back story and 100% agave product, lifted case volume 10x with a platform that continues to drive sales now exceeding 1 million cases. Instituted last-minute Red Stripe Beer Super Bowl campaign in response to a Volkswagen commercial that aired 6 days before game day. Designed to hijack the sporting event from Miller and Budweiser, creative efforts garnered 7.3 million impressions and 103,000 views on YouTube, increased the brands Facebook likes by 5%, and Twitter followers by nearly 24%. Led creative teams responsible for 100% of Diageo BTL programming (on and off premise). Mentored a comprehensive department of writers, artists, designers, and project managers. Established procedures and quality standards for department. Recruited, hired, and trained top candidates with eye for performance. Honors & Awards: (there are dozens and dozens of accolades but here is a small list of those that make me proudest for various reasons) 2014 Gold Lion Cannes GSK/Breathe Right Strips/GREY 2019 MMM Awards Gold Sanofi Toujeo/TONIC 2018 (2) Gold CLIOs Allergan/Viberzi/Arnold 2016 Gold CLIO Allergan/Viberzi/Arnold 2000 OBIE Best of Show Sheetz/Ketchum/Egan/St. James 2000 $100,000 Grand Athena National Head Start Association Egan/St. James 2000 ONE SHOW Silver: National Head Start Association TBWA/Egan/St. James 2000 ANDY Silver: National Head Start Association TBWA/Egan/St. James EDUCATIONSkillsVirginia Commonwealth UniversityRichmond, VAMaster of Fine Arts:Sculpture & DesignUniversity of Louisville School of ArtLouisville, KYBachelor of Fine Arts:Design & IllustrationStrategic & Creative Direction Art Direction Copywriting Multi-Media Integrated Marketing Campaigns (Digital Activations, Experiential/TVC/Print & Social Media Platforms) Visionary Leadership & Team Development Branding, Advertising, Promotional, Events & Experiences Concepts/Ideas/DesignThinking Adobe Creative Suite, (InDesign, PhotoShop, Illustrator, Keynote), Word/PowerPoint Directs Photo and Film Shoots, Graphics and Animation/AR Complex Problem-solving Project Management (from strategy, to concept through execution |
