| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCONTINUE TO NEXT PAGECandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Dallas/Fort Worth SR. MARKETING DIRECTORProven record of driving topline growth for iconic brands through a mix of traditional and innovative marketing strategies Sr. Marketing Director with comprehensive experience in formulating marketing programs that are aligned with the strategic business objectives of a company. Innovative marketing leader with the vision to seek out new promotional avenues to drive profitable top line revenue growth across both digital and physical sales channels. Demonstrates expertise in forging a companys marketing strategy to achieve brand and revenue goals and extracting customer insights to drive customer acquisition and retention. Executive Presence Marketing Leadership Change Agent Business Transformation Cross-functional Team LeadershipMarketing Optimization Digital Amplification Promotion Management Merchandising Management Campaign Management Performance Measurement ROI Measurement Program Management Project Management Market Research & Insights Analytics Customer Acquisition & Retention Brand Loyalty Stakeholder Communication CAREER HISTORYNEIGHBORLY IRVING, TEXAS 02/2023 PRESENTDirector, Local Performance MarketingDrive thought leadership for assigned brands through customized local marketing plans and building strong relationships with owners.Key Accomplishments: Execute local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth. Monitor key marketing performance metrics, both online and offline customer engagement analytics, with emphasis on franchise owners total qualified leads and cost per lead. Develop pre-opening and grand opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break even targets. Ensure that all local marketing strategies, initiatives, and tactical plans are aligned with national brand strategy, business objectives, and are executed flawlessly. Manage local marketing budgets.TEXAS TITLE DALLAS, TEXAS 06/2021 11/2022Sr. Director Marketing Sales & EducationResponsible for all aspects of communication and client contact through strong marketing campaigns, creative pieces to help drive lead generation for the sales team and maintaining the Texas Title University platform in all aspects. Key Accomplishments: Implemented a process for the execution of all marketing materials both printed and digital included implementing a project management tool, increased usage of the CRM tool in place and put into place a Digital Asset Management. Established a brand standard to be followed for all client contacts. Increased site conversion by 10% with a full upgrade to the Texas Title website. Executed a full overhaul of the Texas Title University website. This created a better customer journey and increased class attendance by 5%. Intensified employee engagement and communication with the complete build out of a company intranet. Assembled a first-class Marketing Team that began as 1 person to 5 including a social media team, coordinator, and creative team. Implemented an onboarding process for all new Sales Team members. Responsible for employee engagement earning Texas Title the DMN Top 100 Places to Work recognition for 2021. Masterminded external events for Texas Title regarding planning, budgets, and execution. Candidate's Name PHONE NUMBER AVAILABLE EMAIL AVAILABLE PAGE TWOJCPENNEY - Director, Transformation/Executive Council Team, 06/2019 07/2020 Subsequent to an organizational restructuring and onboarding of new executive leadership members, selected to become the Director of the Transformation and Executive Council team. The Transformation and Executive Council team was made up of executive leaders that were tasked with developing and delivering innovative and creative ideas and rectifying ongoing issues. Charged with motivating and moving the team forward on multiple high-level projects. Key Accomplishments: Oversaw the writing of business rules for 2020 based on the definition of the newly created marketing labels; new marketing labels produced an additional $800k in revenue in just 3-months by better defining the use of coupons. Identified topics that needed to be addressed; built consensus and buy in and prioritized projects; managed and maintained meeting tracker and agenda; followed up with team members to ensure projects were completed on time. Increased productivity of the Transformation/Executive Council team by 33% by keeping key stakeholders informed on the work being done and the outcome or roadblocks. Improved communication to executive team members on accomplishments. Determined the roles and responsibilities of the Ecommerce team to clean up the marketing labels for JCPenneys ecommerce site; charged team with creating a condensed list of marketing labels to be used going forward. JCPENNEY - Director, Enterprise Marketing Planning & Promotions, 08/2013 06/2019 Promoted to manage marketing partnerships for multiple vendors (e.g., Disney, Levis, Lee, Dockers, Van Heusen, and many others), and negotiate dedicated marketing cooperative dollars for all campaigns. Owned and championed the promotional offer cadence for two divisions with a sales plan of $4B. Partnered with the Creative team to execute planned marketing across all medias. Utilized marketing data to influence and secure monthly support across broadcast, social, print, and digital medias. Key Accomplishments: Served as the Marketing Lead for the Disney partnership; conducted weekly calls to ensure alignment on all Disney campaigns and to keep Disney abreast of all efforts and maintain a strong working relationship. Negotiated $250K dedicated marketing cooperative dollars for integrated campaigns for Marvel Captain Marvel, Disney Frozen 2, Pixar Toy Story 4, Avengers Endgame, and Star Wars Episode 9. Managed strict Disney guidelines and compliance for the 4 key franchise breaks for Frozen 2, Marvel Endgame, Star Wars Episode 9 and Toy Story 4; strong execution of 4 Key franchise breaks produced an additional $2.5M in sales. Led all efforts around the Disney Frozen 2 campaign; facilitated meetings with Disney Frozen 2 key stakeholders to direct campaign execution; conducted meetings to keep all informed of the progress for the Disney Frozen 2 campaign. Successfully launched the Disney Frozen 2 campaign, resulting in a +5.7% sales increase and successfully executed the instore ornament giveaway for Frozen 2 in 600+ stores at holiday driving traffic to stores. Outpaced in stores industry apparel and accessories by +1.4% for 8 weeks, and online industry apparel and accessories by 5.6% for 47 weeks by developing and executing compelling, competitive promotional events, offers and tiebreakers. Grew customer retention above 57% and credit-advantaged promotional offers from 58% to 64%, which contributed to an increase in loyalty customer penetration to 66.5%. JCPENNEY - Director, Enterprise Merchandise Marketing Home Division, 08/2008 08/2013 Led the development and execution of marketing strategies and initiatives, including creating and implementing impactful marketing campaigns across multiple medias. Consistently identifying revenue opportunities within established vendors. Motivated and managed a highly engaged team of 5 marketing professionals responsible for driving the execution of both print and digital marketing.Key Accomplishments: Spearheaded the tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations. ROI increased 27% YOY for these campaigns. Completed market research. Created, managed, and executed highly effective, profitable integrated marketing strategies and plans including print and digital. Devised, tracked, and reported on key performance indicators to measure the success of marketing campaigns. Established and maintained strong interdepartmental relationships (Creative, Allocation, Promotion, etc.) to successfully execute on marketing strategies and company business objectives. Candidate's Name PHONE NUMBER AVAILABLE EMAIL AVAILABLE PAGE TWOPrevious roles with JCPENNEY include:Catalog/Ecommerce Senior Business Director; Corporate Recruiting Director; Coordination Director Home Division; Merchandise Programs Marketing Manager Home Division; Corporate Gift Registry Manager; Assistant/Associate Buyer Home Division; Senior Department Manager/Department ManagerVOLUNTEERISMPresident Allen Eagle Basketball Booster ClubPresident Allen ISD Booster ClubBoard Member Allen ISD Parent Teacher Assoc.Board Member Parker Womens ClubEDUCATIONSUSQUEHANNA UNIVERSITY, Selinsgrove, PABachelor of Science (B.S.), Political Science |
