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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEMarketing strategy and service team lead with 20+ years of agency, and brand side, experience focused on articulating brand value, increasing penetration and improving brand health across a range of healthcare, and consumer brands, to; HCP targets, members, patients, payers and influencers. Omni-Channel strategy, design, execution, and optimization experience including hands on management of; digital efforts (SEM/PPC/SEO/Social/Websites), DM/CRM, media/engagement planning, content development and production, events, sponsorships, etc. for healthcare, CPG, retail, and services brands. Experience with large, best in class, marketing driven brands such as; Abbott, Alcon, Novartis, Alkermes, PwC Health, Mens Health Group, AT&T, Southwest Airlines, Burger King, Assurant Health, Brookdale Senior Living, etc.Experience:Driven Brands, Take 5 Oil Change 04/21-12/22Marketing ManagerLed a cross-functional team driving unit performance for a rapidly expanding quick lube chain.Managed internal and external teams to execute Omni-Channel plans supporting new and existing units; paid and organic social media, listing and reputation management, influencer use, retail experience, traditional media, CRM, lifetime value efforts, ethnic marketing, etc.Vario Consulting-St. Louis 10/19-4/21VP, Head of Client EngagementDelivered brand strategy, creative and program execution to clients in the industrial, association and philanthropic sectors.Executed stakeholder research and associated rebranding for multiple brands and delivery of sales enablement tools for various industrial marketersLed rebranding effort for the BOC (Board of Certification for Athletic Trainers) and introduction of BOC Orthopedic Specialty CredentialMens Health Group Holdings-St. Louis 1/17-2/19Director of MarketingDrove all patient acquisition, customer experience and communications initiatives (content, advertising, PR, social (paid and organic)) for a chain of health care centers in multiple markets.Managed multiple agency partners and vendors to deliver aggressive patient acquisition and revenue goals across a multi-location, multi-market platform.Utilized Omni-Channel marketing model to connect with potential patients and influencers across traditional media, digital channels, PR and CRM channels2e Creative-St. Louis 11/15-11/16VP, Director of Client EngagementBuilt 26-member team to drive rapid growth of award winning pharma, med device and life sciences focused brand/advertisings agency. Hands on leadership of delivery of digital and traditional marketing support for Abbott, Alcon, Zimmer Biomet, Alkermes, etc.Drove award winning efforts for Vivitrol, Ciprodex and VigamoxThe Buntin Group -Nashville 3/14-7/15SVP, Group Account DirectorManaged delivery of strategy, planning and execution of integrated marketing plan deliverables for Brookdale Senior Living (1,200 units Nationwide), The Tennessee Lottery and The Heritage Foundation.Day-to-day project leadership for high velocity Lottery campaign including event support, advertising production, budget management, and overall plan executionVMLY&R-Kansas City 2/13-3/14Group Account DirectorLed a 50+ person team of technologists, creative, program managers and account managers in the delivery of brand centric digital and traditional marketing programs and technology solutions for Southwest Airlines, Assurant Health, PricewaterhouseCoopers Health Industries Practice, Hayneedle.com, The Kansas City Convention and Visitors Association and other clients.Crispin Porter + Bogusky -Miami 4/06-8/11VP, Account Director -- Burger KingAs a senior member of the 50+ member Burger King marketing team led the development and delivery of award winning media neutral business building ideas and solutions. Drove delivery of team efforts, and branded content in support of Burger King system-wide sales and traffic goals.Developed strategies and executions to drive market-to-market performance (value efforts, daypart initiatives, promotions, etc.) that generated $200 million in incremental local ad spendLed production of localized advertising for use in addressing market level brand opportunitiesPrior Experience:Publicis - Cleveland 9/01-9/03VP-Partner, Account Director -- OfficeMaxLed agency team in the development and delivery of brand building marketing strategies, advertising executions and retail support materials for the 1,000 store OfficeMax chain across all online and offline channels.UPSHOT-Chicago 8/00-8/01VP-Group Account Director -- SBC, Cingular Wireless (now AT&T) and Discover CardMotivated 30+ member agency team in the creation and execution of marketing programs for use in traditional media, direct, on-line, at retail, and elsewhere for Cingular Wireless and othersThe Waylon Co. -St. Louis 8/98-8/00Group Account Director -- Coca-Cola Trade, KFC and Gateway Computer/Gateway CountryManaged teams in the delivery of strategically focused, integrated marketing programs, including leadership of KFC Kids Meal program and All Family Promotions efforts, Shop Refreshed program development and launch for Coca-Cola and Gateway Computer Country Store.DArcy Masius Benton & Bowles-St. Louis 9/89-8/98VP, Account Director -- Burger King, Blockbuster Video, Southwestern BellLead teams focused on local efforts for Burger King, Blockbuster Video co-ops and Southwestern Bell product support across multiple markets and regions.Managed planning and execution for 50+ DMAs in the Burger King Southwest Region and 30+ DMAs in the Burger King Southeast RegionLeveraged market level analysis in the development of daypart and other local programs for execution at the market and region level. Identified opportunities for incremental spending to drive market performanceDirected a large cross-disciplinary team in delivery of field marketing services; strategic planning, media planning/buying, promotional development and merchandisingGardner Advertising Company-St. Louis 5/86-9/89Account ExecutiveDeveloped advertising and retail brand support programs and communications for Ralston-Purina Pet Foods and Ralston Military Human and Pet Food Marketing, Southwestern Bell Mobile (MO/KS/OK), Centerre Bank and Trust, Whitman Corp. and The Illinois Central Railroad.Education:University of Missouri, Bachelors of Journalism in Advertising |
