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Click here or scroll down to respond to this candidateS A L E S, B R A N D M A R K E T I N G,S P E C I A L E V E N T SDEBRA A.HERTZOGFinancial Services BusinessDevelopment RecruitmentEmployee BenefitsLuxury Sales Special Events BrandMarketing Social Media BloggerWriterCommunication Presentation PublicSpeakingLeadership Impeccable CustomerService Revenue ManagementBudgetingCreative Visionary Design ConceptsStorytelling Employee RetentionStrategiesSmall/Large Scale Event ProductionHR Technology SpecialistSmall-Large Scale Project ManagementSKILLSPHONE NUMBER AVAILABLEOrlando, FL 32812EMAIL AVAILABLEPROFILEEXPERIENCEEDUCATIONDHCONTACTAgency Development Manager Colonial Life The Hartbeat Agency (Independent Contractor) Orlando, FL August 2023 to Present Spearhead new business development, marketing, and sales initiatives Manage recruitment, training, and development of agency sales representatives Design and execute special events and employee group enrollment meetings Utilize HR technology for data management and employee engagement Owner The Ninth Shambhala dba Solfeggio No. 9 Sound Healing Mobile Service 2017 to Present Provide mobile sound therapy sessions to various clients including hospitals and wellness centers Coachella Valley Music Festival - Featured Sound Artist, METHOD Home Products - Zen Oasis Featured Sponsor,Regional Director Marketing, Promotions & Special Events - National HomeCraft, LLC Ocala, FL - June 2022 - March 2023 Increased company revenue by 41% through strategic marketing initiatives and live promotional events Developed and launched new industry marketing initiatives Director of Sales, Catering & Group Ritz-Carlton Hotels / JW Marriott Los Angeles Multiple Locations - June 2003 - September 2015 Achieved significant increases in sales revenues and customer satisfaction Received numerous awards including JW Marriott International Global Catering Sales Team of the YearDynamic Sales, Marketing and Special Event Producer with a proven track record of driving sales and overachievement of goals within the Financial Services, Luxury Hospitality, Luxury Retail, Health/Wellness, and Construction industries. Excellent strategist and analysis for B2B business development and recruitment. Highly skilled in training and development, people management, HR Benefits Enrollment Events. Adept at orchestrating special events and film productions, Storytelling, Pitching and Writing compelling content for web, blogs, and social media. Triple Certified Sound Therapist and Certified Life and Wellness Coach. LinkedIn: LINKEDIN LINK AVAILABLEMuhlenberg High School DiplomaFlorida Health & Life Insurance License 215 / 240 License #W836119Languages: English Beginners FrenchCertifications/Licenses:Certified Cultural Expert - LuxuryEvents and Weddings - Ritz-CarltonCertified Life/Wellness CoachFASA/BASA Security & Fire AlarmAgentCertified Level I, II, III - Sound Therapist International Academy of SoundHealing, India / Bliss Bowls, ColoradoS A L E S, B R A N D M A R K E T I N G,S P E C I A L E V E N T SDEBRA A.DH HERTZOGEXPERIENCE CONTINUEDContract Vendor / Consultant to Cashmere Hotel Group, Apple One Agency, Robert Half International July 2020 April 2022 Senior Account Executive - Core Commercial Johnson Controls - Smart Building Technology May 2019 - July 2020Dual Role Biggest Loser Resorts - Life & Wellness Coach/Director of Sales September 2015 through June 2018Director of Sales, Catering & Group (up to 300 rooms) Ritz-Carlton Hotels / JW Marriott Los Angeles Multiple Locations - Orlando Grande Lakes, Half Moon Bay, Laguna Niguel, LA LIVE: Ritz-Carlton Los Angeles & JW Marriott Los Angeles- LA LIVE June 2003 - September 2015Director of PR, Media, Fashion & Special Events SAKS Fifth Avenue - Orlando & Tampa, Florida December 1999 - June 2003Owner / VP Marketing & Project Management - Show Production Resources - Large-scale event production September 1992 - December 1999 Senior Sales Manager - Niche Markets Walt Disney Company - Lake Buena Vista Florida - Creative Entertainment March 1984 - September 1992 AWARDS & RECOGNITIONJW Marriott International Global CateringSales Team of the Year - Los Angeles, 3 YearsRitz-Carlton Laguna Niguel - Golden CircleTeam National Winner - Catering Sales -Laguna Niguel, CAJW Marriott Los Angeles - Catering SalesChairman's Award Winner - St, Kitts, VirginIslandsRitz-Carlton Half Moon Bay - Catering SalesChairman's Award Winner - Barcelona, SpainRitz-Carlton International Steering CommitteeMember - Luxury Weddings & Special Events -Nominated & Selected by Corporate Ritz-CarltonSAKS Fifth Avenue - PR, Media SupportDirector of the Year - Orlando, FLExpertise 72 WPM / 98% accuracyHR Employee Benefits Specialist Employee Enrollment Specialist Recruiting & Training Development Data Management Eligibility Specialist Administrative Support HR Project Management Call Center Power Point Microsoft Teams Salesforce/Lightening Compass Delphi CITY Neighborly Adobe Illustrator Shutterstock Design Program Word,Office 360 Excel PowerPoint Canva Design Program Navigator Harmony GATHR HR Software Perceptive SharePoint PeopleSoft Kronos Timekeeper Data Axle/Genie Lead Perfection Simple Texting Platform Website Design AI Integration High End Smart Building Technology Camera Surveillance Monitoring Access Control Technology Fire/Burglar Alarm Agent Licensed Insurance Agent Florida Life, Health and Annuity 215 240TECHNOLOGY & SOFTWARE ADMINISTRATIONReferences Available.Open to Relocation.CAREER HIGHLIGHTS:Colonial Life Agency Development Manager, Orlando, FL- Achieved 129% of QTD goal (Sept December 2023)- Achieved 98% of YTD goal with over $39,000 in annual premium written as a new Agency Development Manager.- Rewarded: Leader Development Conference Trip Recipient San Antonio, TX January 3 5, 2024 National HomeCraft - June 2022 - March 2023- Increased company revenue by 41% from June 2022 through November 2022. Grew company marketing & events from regional to national scope by implementing strategic digital, television, radio, social media, print, and live promotional events.- Directed, contracted and oversight for 52 live promotions events, trade shows, and exhibits throughout the 2022 and 2023 calendar year.- Training & development general oversite for 5 - 8 Candidate's Name initiatives with Keller Williams Real Estate Agents / Brokers, MHVillage (Mobile Home Communities), Veterans with Disabilities, Senior Wellness Campaigns.- Grew the top 10 counties revenue by 62.3% within the first six months of assuming the marketing role. Ritz Carlton / JW Marriott Los Angeles - LA LIVE - 2009 - 2015- Achieved 135% increase in sales revenues over budget year 1. Achieved 101% to 104% increase in sales revenues over budget subsequent years Achieved average of 95% in mystery SHOP Calls individually and 90% Team Score. Ritz Carlton, Laguna Niguel, California- 2008 - 2009 Increased sales revenues by 106% YOY from 2007 vs 2008 Contracted 5 new galas for the hotel Ritz Carlton Half Moon Bay, California- 2005 - 2008 Increased sales 325% YOY from 2005 vs 2006 Created and designed vendor orientation training program for all local vendorsRitz-Carlton Orlando, Grande Lakes- 2003 - 2005 Pre-Opening Hotel staff - Increased sales revenues by 26% YOY 2003 vs 2004. SAKS Fifth Avenue, Orlando, Tampa Florida- 1999 - 2003 Increased sales by 68% YOY from 2000 - 2003 - Special Event Sales, Galas, Vendor Trunk Shows, Launched"Key to the Cure" Charity event in 2001, 2002, and 2003. SPECIAL EVENT SALES, MANAGEMENT & PRODUCTIONThe following is a sampling of Special Event Sales, Management, and Event Productions that I have been responsible for creative concepts to driving the sales and event productions over the course of my career. Responsibilities include: Conducting sales, site visits, project management (mapping logistical footprint(s) for multi-day events, galas, conferences, weddings, luxury/couture fashion show production, and Red-Carpet Events. Negotiated all sales terms, contract negotiations, terms of event scope, meeting space, food and beverage revenue, sleeping room revenue, and accounting invoicing/billing/collections for repeat business year over year: Avatar Event with the Blue People James Cameron Earth Day Human Rights Campaign LA Gala American Music Awards Pre Post Televised Events at Staples Center - Los Angeles VIP Green Room Events Los Angeles - Various World Movie Premiers (John Carter, August Osage County, Weinstein Productions, and Press Junkets) GLAAD Media Awards Gala Los Angeles; Writers Guild of America Awards Gala Los Angeles Freemantle Media / American Idol Finale Los Angeles Staples Center - Private Event (Pre/Post Finale) MTV Video Music Awards White and Red-Carpet Events Los Angeles Live Coverage Grammy Red Carpet Events Los Angeles AMA Music Awards and Red Carpet After-Party Los Angeles World Premier John Carter, James Cameron Avatar LA Chamber of Commerce Inaugural Dinner Los Angeles Gala TOBY Awards - Los Angeles Press Junkets Los Angeles EQality California Los Angeles Gala Bill Clinton, Charlize Theron, Betty White, Chloris Leachman A Night in Real Florida with Chef Emeril Lagasse Orlando Sentinel Overstreet Ranch / Kissimmee Fandemonium Community Event / Orlando Magic Basketball Team / DeVoss Family Sold/Managed Empowered in Paradise Wellness Retreats (Sedona, Malibu, Palm Desert, Bali) Londons Grand Christmas Parade London, England Associate Producer World Cup Opening Ceremonies Associate Producer |
