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Jiayu LiStreet Address  Circle Dr Cleveland, PHONE NUMBER AVAILABLE, EMAIL AVAILABLEEDUCATIONMaster of Business Analytics and Intelligence, January Street Address  Case Western Reserve University, Weatherhead School of Management, Cleveland, OH, USACore courses: Data Mining & Visualization, Predictive Modeling, Advanced Marketing Analytics, Operation Management, Machine Learning and Artificial Intelligence. (GPA: 4.0/4.0) Bachelor of Business Administration in Business Analytics, June Street Address  Macau University of Science and Technology, Macau, ChinaHonors: Individual Excellence Award of 2021 "Warm Winter Cup" IMWPC Programming Competition (01/2021) RELEVANT SKILLSTechnical Skills: Python, R, SQL, Tableau, Microsoft Office(Excel, Word, PowerPoint), SPSS, Arena, Minitab, NetLogoLanguage Skills: Mandarin (Native), English (fluent) PROFESSIONAL EXPERIENCECampus Marketing Intern Student Medicover, USA 05/2023 - 09/2023 Provide international students with a high-quality platform for health insurance plan administration and information servicesCompleted information research on school insurance, collected hot topics among students and integrated them with marketing, and led planning and execution of online and offline campus marketing activities.Managed company's community relationship, cultivated around 300 leads, and successfully increased customer conversion rates. Assistant of Management Consulting Analyst Accenture, Shanghai, China 09/2021 - 10/2021Designed and adjusted organizational structure and business settings for six companies such as Sanofi through analyzing enterprise management mode, and completed the visualization of related information.Created researches on ten companies, collected and analyzed information through company's official website, financial websites, and completed industry research reports independently.Deeply researched the domestic and international chemical pharmaceutical and biopharmaceutical industries, supported consultants in industry scanning, competitive product and business model analysis, and completed reports and presentation. Investment Manager Assistant Shandong Humpback Whale Fund Management Co., Ltd, China 06/2021 - 08/2021 Client investment portfolio management including stocks, bonds, futures and other financial productsSupported the manager's investment management, maintained good customer relationship, and completed regular client visits.Archived data information, analyzed the investment behavior of dozens of customers, and adopted corresponding sales strategies based on the understanding of customer needs. Accomplished account opening, new shares subscription for new customers. KEY ACADEMIC PROJECTSGreen Wheels: Explore Electric Vehicle Purchase Intention, Cleveland, USA 06/2023 - 09/2023 Summer Research of Consumer Purchase Intentions for different types of Electric Vehicles with Python and RPreprocessed the U.S. electric vehicle data and built models such as random forest, neural network, and logistic regression, compared the metrics to select the optimal model with the best performance and obtained the feature importance.Introduced conjoint analysis to compare consumers' purchase intentions for electric vehicles with different combinations of attributes, we made recommendations for suppliers and governments for future development. Flag Study, Macau, China 03/2021 - 06/2021Research Report on In-depth Data Mining with Python and RClassified national flags according to different characteristics such as color and patterns, and predicted the religion of a country according to these characteristics.Adopted new Clustering and PAM Methods and evaluated clusters, covering such core contents as classification, clustering, relevant analysis, abnormalities/detection of abnormalities. LEADERSHIP EXPERIENCEStudent Leadership Committee, Case Western Reserve University, USA 02/2023 - 01/2024Spearheaded the coordination and facilitation of key meetings and activities for the Business Analytics and Intelligence program, actively contributed to the development and implementation of various academic activities.Demonstrated exceptional leadership skills through the meticulous recording and summarization of meetings, ensured accurate documentation and streamlined communication channels. Art Troupe, Macau University of Science and Technology, Macau, China 09/2019 - 08/2021 Deputy Leader of Scottish Pipes and Drums BandOrganized weekly training sessions and coordinated diverse performances in and around school, such as the Halloween Concert. Student Union, Macau University of Science and Technology, Macau, China 09/2018 - 08/2019 Member of Planning DepartmentContributed to the conceptualization and execution of several school activities actively, including the Graduation Dinner.Carried out publicity and charity events, such as Herbal Tea Bazaar to offer financial support for children in poor areas.