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05/2014Bachelor Of Science:PsychologyCandidate's Name
Stony Brook, NYEMAIL AVAILABLEPHONE NUMBER AVAILABLECentereach, NY 11720Skills Data Tracking and Analysis Social Media Skills Creative Direction Planning & Organizing Team Management Data ManagementGoogle, Bing, and Facebook AdsCertifiedEducation And TrainingBackground includes developing campaigns, supporting branding strategies and adjusting programmatic strategies to meet changing demands. Oer firm grasp of customer preferences, advertising techniques and creative design gained during eight year career in advertising across multiple verticals. Scorpion Design - Senior Digital Advertising Strategist Santa Clarita, CA03/2017 - CurrentCapture By Alex - Owner - Lead PhotographerCentereach, NY06/2010 - CurrentArtbean - Marketing SpecialistIslandia, NY02/2016 - 02/2017Alex MarcanoSummaryExperienceManaged Search, Social, Display, and YouTube campaigns for national brands in the home service, legal, and franchise industries, totaling over $25 million in annual spending.Design, execute, and report on new tests across platforms to drive improved performance and a more eicient return on investment.As a direct point of contact for clients, I work closely with them to identify areas of opportunity to improve revenue and ROAS through paid media.Present performance data to clients frequently, on a weekly, monthly, and quarterly basis.Use data to identify performance trends and opportunities, and update campaigns accordingly. Manage the daily responsibilities and growth of multiple team members. Collaborated with clients to plan shoots and boost satisfaction with photos. Photographed special events, parties and portraits. Create social content for marketing campaigns and vendor collaborations Manage online presence of business through marketing and networking on multiple online platforms.Worked closely with senior management to implement strategic communications plans and marketing initiatives.Organized development and implementation of diverse marketing videos, social media posts and blogs. Created and provided marketing material to meet business needs. Brainstormed and coordinated marketing campaigns and channels to drive awareness, traic and conversion.Engaged with social media followers and promoted products and events through giveaways and promotional sales.