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Click here or scroll down to respond to this candidateCandidate's Name
Lantana, FLEMAIL AVAILABLE PHONE NUMBER AVAILABLE*Strategic Communications*Proactive Crisis Management*Advisor and Marketing CzarPROFESSIONAL PROFILEAward-winning, impactful professional with in-depth experience in marketing, communications, media relations, crisis management, public relations, and strategic planning. Serves as a game changer who assists B2B and B2C clients in soaring above the radar by designing stellar marketing and PR strategies. Offers an impressive record of achievement in high-impact marketing programs, delivering unprecedented results in both profit and not-for-profit arenas. Serves as a trusted leader with an exuberant entrepreneurial flair. Known as a strategic thinker with flawless communication skills who deftly brings creative ideas to life. Sets exacting standards and thrives in a deadline-driven atmosphere where projects require a rapid-response approach. Passionate about using expertise to design winning solutions. Demonstrates boundless commitment to supporting and achieving the goals of all partners.CORE COMPETENCIESMedia ManagementCritical Thinking SkillsMaster NetworkerStrategic PlanningMedia Strategy/RelationsCrisis ManagementExecutive CommunicationsCommunications StrategySELECTED KEY HIGHLIGHTSInnovative Worldwide Media Launch Championed a marketing strategy promoting an electric wheelchair designed by inventor Dean Kamen in partnership with Johnson & Johnson. Thoughtfully selected and pursued Dateline NBC for story placement and a designated media reporter. The program aired as the longest and most viewed news piece. Based on the enormity of viewers pursuing additional information, NBC's website crashed. Scored a Wall Street Journal front-page story the following day, and thousands of other news sources worldwide carried the story.Industry Distinction Management Employed well-honed marketing and networking skills to maximize brand presence and achieve global awareness for the Upledger Institute in major media outlets, which included ABC, CBS, NBC, Fox, CNN, Time Magazine, The New York Times, Daily News, and TelemundoTransformational Impact Developed an intricate focus study collecting pertinent information by conducting 1:1 interviews during extensive cross-country travel. Analyzed data and created a targeted marketing campaign that increased brand awareness, improved company image, and elevated sales.Event ManagementDesigned and project managed the annual Palm Beach International Film Festival, which was touted as the most successful event to date and achieved over a billion positive media reactions.CAREER HISTORY AND IMPACTLabor Finders International, Palm Beach Gardens, FL 2008 2024Public Relations & Brand Marketing Recruited to develop and execute comprehensive PR and liaise between corporate and franchisees to focus on changing lives through meaningful employment.Created an integrated strategic communication plan to advance brand identity and broaden awarenessSecured Jeffrey Burnett as an employment resource for FOX, CNN, Reuters, Bloomberg, and trade publicationsDeveloped proactive crisis communication and media response protocol, oversaw social media and crisis management messaging through content development, follower engagement, and trend analysisMaximized media outreach, keeping leadership, executive teams, and partners advised on current and potential media topicsProvided leadership consulting expertise to ensure effective management of branches and franchisesWrote and produced award-winning videos for both internal and external outreachPartnered with charities to promote and secure blue-collar employment, impacting and changing lives for the unemployed populationLiaison between corporate and franchiseesCRK Communications, Lantana, FL 1998-2000 2002 2008Communications/Marketing Executive Created an entrepreneurial venture offering marketing consulting services, enabling a broad range of companies to elevate their impact. Established a vast client portfolio, which included FPL, Vitacost, Stargroup International Publishing, Palm Beach International Film Festival, Fantasma Productions, The Salvation Army, Truly Nolen, Tire Kingdom, and Alamo Car Rental.Generated and executed compelling communications plans that support branded initiativesPrepared public relations presentations and plans by analyzing information on business objectives, vision, brand strategy, competition, industry trends, and consumption habitsOversaw public/investor relations, utilized well-honed writing skills to create corporate communications, press releases, and original content for client blog posts and website articlesServed as point person for clients actively engaging, cultivating, and ensuring coverage of strategic issues of importance to each organizationUpledger Institute/Foundation, Palm Beach Gardens, FL 2000 2002Director, Communications/Public Relations Recruited to create and drive strategic communication and PR strategies, empowering the institute to focus on world-class Craniosacral Therapy (CST) education while supporting the therapeutic philosophies of CST developer Dr. John Upledger.Developed a stellar fundraising department strategy raising over $1MBuilt and maintained strong relationships with journalists to drive partnerships and effective dissemination of communications, obtained CNN and Time news coverage featuring Dr. Upledger as Innovator of the 21st CenturyAddressed press inquiries, proactively created, pitched, and strategically placed stories elevating thought leadership and positioning the institute as a world-class medical centerFostered positive relationships with prominent science and medical writers, correspondents, and reporters at print, online, and broadcast media outletsWrote and produced award-winning videos and educational CD-ROMsHair Club, Boca Raton, FL 1997 1998Director, Communications/Public Relations/Franchise Engagement Led the company's media and executive visibility strategies, developed, and executed marketing programs and focused on franchise relationships, providing innovative hair loss solutions for all genders, ages, and ethnicities.Utilized savviness and creativity in marketing and media relations to identify new targets and thoughtful angles in story creationHeightened brand awareness by securing industry speaking engagements for the CEOCollaborated with sales and product development teams to align communication strategies across all channels, wrote scripts for infomercials, developed the website and was liaison between corporate and franchiseesEDUCATION AND CERTIFICATIONSAS Degree Palm Beach State College Lake Worth Beach, FLPROFESSIONAL AFFILIATIONS & COMMUNITY OUTREACHMember Public Relations Society of America (PRSA) 2018 - PresentMember / Board of Directors Gold Coast PR Council (GCPRC) 2008 PresentPR/Industrial Marketing/CSR Committees American Staffing Association (ASA) 2008 PresentBoard of Directors Wheels For Kids 2009 PresentHONORS AND AWARDSAward Wins Generated by Candidate's Name for Labor FindersAmerican Staffing Association (ASA) AwardsASA Genius Award Social Media Campaign 2017ASA Genius Award Externally Focused Company Initiative 2016ASA Voice Award Externally Focused Company Initiative 2015/2014/2013/2012/2010ASA Voice Award Company Commitment 2014ASA Voice Award Website 2013ASA Care Award Outstanding CSR Initiative 2009ASA Award Excellent Public Service 2008ASA Award Excellent Media Relations 2008The Gold Coast PR Council Bernays AwardsCommunity Service Award 2021/2011/2010Judges Award to Candidate's Name 2020Online PR Campaign 2019/2016/2011PR Campaign 2018/2009Founders Award to Dan Shube 2017Collateral Material Award 2013Public Relations Society of America - Palm Beach ChapterBest Internal Campaign and Newsletter 2018The Innovations AwardsBest Public Relations Campaign 2011 |
