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Social Media Business Development Resume...
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Title Social Media Business Development
Target Location US-MD-Upper Marlboro
Email Available with paid plan
Phone Available with paid plan
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W O R K E X P E R I E N C ECandidate's Name  PHONE NUMBER AVAILABLE EMAIL AVAILABLEWashington, D.C. Portfolio and References Available Upon RequestOrchestrated the successful completion of diverse creative projects, including digital campaigns, brand identity initiatives, and website redesigns, adhering to budget and timeline constraints. Oversaw development and implementation of business development process decks and sales enablement one-pagers showcasing company products and expertise.Contributed to developing event concepts and themes through active participation in brainstorming sessions and creative ideation. Partnered with cross-functional teams to enhance the visibility of corporate initiatives focused on climate change & substance abuse. Fors Marsh Street Address - 2024Creative Producer 1 yearLed the delivery and implementation of web and content development for clients' business groups Identified high-value user behavior and content usage, supporting recommended features and improvements. Produced the redesign of client-owned public-facing web pages for an enriched user experience, which led to a 20% user uptick Examined web metrics to recommend innovative tactics and strategies, resulting in a 50% surge in web sessions and engagement. Led stakeholder briefings to present project deliverables, timelines, and updates. Supervised and mentored 3-4 junior team members, guiding them on best practices for digital strategy implementation. Conceived and implemented strategies specifically tailored to CMS Medicaid and Medicare initiatives, ensuring compliance and effectiveness in reaching target audiences.Senior Digital Strategist/Team lead 2 yearsSpearheaded and authored core persona research, resulting in a 40% increase in page engagements and 20% in product purchases Conducted comprehensive research on brand positioning and tone, generating competitive analysis and brand guideline reports. Curated content for target audiences, driving repeat consumer interactions. Provided strategic market analysis to execute go-to-market strategies, which led to immediate market growth within the first year of launchDirected the development of comprehensive brand repositioning for small businesses. Handy Cafe, Note2self, and Elle Pea Acres Green Mouse Media 2007 - presentProduct marketing consultant 17 yearsComposed and initiated end-to-end marketing strategies, boosting conference attendance, website traffic, & social media engagement, leading to a 160% increase in conference attendance. Established product positioning, value propositions, and messaging to engage both active and inactive members, which drove traffic up 30% Initiated the creation of sales assets to enhance product visibility and bolster sales enablement endeavors to increase immediate engagement Provided training on emerging technologies & best practices to junior team members, department leadership & executive leadership. Delivered strategic marketing proposals centered on metrics and industry benchmarks to C-suite executives and board members, ensuring a more significant focus on social media, which led to an increase in LinkedIn traffic Organized and launched a video content strategy aimed at increasing website traffic and enhancing brand awareness by analyzing consumer web behavior and strategically addressing brand-product alignment issues. Senior Digital Experience Manager 3 yearsAmerican Retirement Association 2017- 2021Crafted effective social media strategies, monitored paid campaigns, and engaged with members, leading to a 20-30% increase in LinkedIn and Twitter traffic.Transformed KPIs into actionable strategies, insights, and plans. Developed a robust rubric to establish email marketing benchmarks, enhancing the assessment & optimization of campaign performance. SEO Manager 1 yearBoston, MAGlobal Marketing Communication & AdvertisingEmerson College Master of ArtsE D U C A T I O NBennett College Bachelor of ArtsGreensboro, NCJournalism

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