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Click here or scroll down to respond to this candidateCandidate's Name
Denver, CO PHONE NUMBER AVAILABLE EMAIL AVAILABLEMARKETING LEADER & BRAND STRATEGISTProgram management - Multi-channel marketing - Cross functional team building - Sales team leadership & professional coaching - Best-in- class Presentation excellence - Business development - Multi-market wholesaler management - Budget planning - Sales strategyPROFESSIONAL EXPERIENCEDIAGEO, (GUINNESS BRAND FAMILY) London, England (U.S.-Based) 2014 to Present One of the worlds largest distillers and a distributor of 200+ brands, including Johnnie Walker, Guinness, and Smirnoff, in 180 countries SR STRATEGY MANAGER, CUSTOMER SUCCESS (WESTERN US) 2021 to Present Built video troubleshooting app Guinness Genius that leverages wholesaler network to fi x- at scale- quality issues in over 25k accounts nationwide, resulting in 22% increase in wholesaler engagement & 14% sales lift YOY Invented high-altitude Mountain Spout, an ingenious innovation that reduced dispense waste by 5% & reinvigorated sales in existing account by %11 Y1 & 125 new points of distribution Brokered a mandate for Texas's largest grocery chain (HEB), resulting in 25K additional cases sold and 400+ additional points of distribution. For 3 consecutive years built a progressive quality initiative that was scaled to top 100 US distributors, and then globally; the integral foundation of best practices leading Guinness Draught to become #1 on premise beer in Great BritainSR AMBASSADOR, WESTERN US 2016 to 2021 Trained & managed development of 45 distributors/divisions, including the largest wholesalers in the industry like Reyes, Breakthru, Columbia, Glazers, & Andrews, course corrected -12% annual declines in core Guinness brand family back to black Focus on highest margin SKU in a declining on premise by training 20 houses, 5k external sales reps, resulting in 27% increase of supplier satisfaction surveys Crafted best-in-class immersive educational experiences, addressing 30+ subjects with 50+ hours of material optimized for in-person or virtual training for retailers like Total Wine and H-E-B grocery stores, leading to 11% growth in targeted chain accounts. Tailored product and industry content for bartenders, presenting at the U.S. Bartenders Guild, Tales of the Cocktail, and now up to fi ve events a year, leading to over 200 new placements within targeted regional on premise chainsON PREMISE SALES REPRESENTATIVE 2014 to 2016 Initiated a Food Pairing program, a novel channel for the business that gave distributors and bartenders a new way to engage with the product. Adapting the wine dinner, focused on Guinness as a bespoke beverage worth aligning with certain foods. Managed the relationship with a St. Louis, MO, distributor sales team to pursue on-premise objectives stabilizing on premise declines with 7% growth Stood out as a salesperson, bringing a brewers perspective to selling a brand that takes considerable pride in its unique production process. Created the Guinness Beer Study, training bartenders and general Managers with tastings and teachings on how best to sell Guinness. Scaling nationwide studies showed a 12% sales lift for every account trained. Candidate's Name Page 2THIRD COAST COFFEE ROASTING Austin, TX 2012 to 2013 A roast-to-order coffee roastery importing directly from small farmer cooperatives DIRECTOR of RESEARCH & DEVELOPMENT Meeting popular demand in perpetually hot Texas, introduced cold brew coffee in kegs. Managed all facets of R&D, including sourcing kegs, recipe development, packaging Bested the 64% norm in the coffee space, posting a 170% profi t margin for the new endeavor. Distributed 100 additional kegs a week, grossing $400K in revenue with the new SKU. Performed equipment repair and installations, roasted coffee, and brought consultative skills to the range of packaging to processes.INDEPENDENCE BREWING COMPANY Austin, TX 2010 to 2012 A fast-growing microbrewery and taproom founded in 2004 to serve the independent thinkers & drinkers of Texas DIRECTOR OF OPERATIONS HEAD BREWER Evolved from packaging to cellaring to fi nally head brewer, managing inventory and $300K in ingredients, optimizing the supply chain and ordering truckloads of grain. Grew IBC from 3 production employees to 20 subordinate roles, 2,500 to 11K barrels produced during tenure, a 340% volume increase Brewing at an industry-high 15X a week, gained abundant business experience in short order, including authoring SOPs for new roles, and recruiting, hiring, and training for those positions. Performed vendor audits to ensure quality and effi ciency. Scheduled, coordinated, and trained toward adding 10 brewing shifts for maximum output. Personally produced 140K gallons of product and supervised 512K TURNAROUND & EXPANSION MANAGEMENT CONSULTANT (INDEPENDENT) from 2012 (ongoing) Ongoing consultancy to support growth objectives in an ever changing on premise landscape EDUCATIONBACHELOR OF ARTS IN FRENCH, BUSINESS & FINE ARTSUniversity of Central Oklahoma, Edmond, OKINTERNATIONAL EXCHANGE PROGRAMEcole Superieure de Commerce, La Rochelle, FranceA formative, year-long business school program that served up complex problem-solving and sparked a lifelong fascination with the interplay of culture, geography, and history in products and tastes SPECIAL SKILLSFluent in French - profi cient in Spanish - Cicerone Certifi ed - International Beer Judge - Adobe Design Suite - Final Cut - CRM - Sales Force - VIP iDig - Nielsen - Formally trained in piano vocal performance - code writing - web & mobile application design & development |
