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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEStreet Address
EXPERIENCESalutem (Part of the Daniel J. Edelman Company) March 2021-Present Senior Media Executive Media Supervisor Develops media lists, reporter briefing sheets, media audits, media pitches Recommends thoughtful media strategies that integrates earned, paid, social and earned media Leads local, regional, trade and select national business and consumer media outreach Tracks and prepares media outreach summaries Serves as clients daily media contact and acts as overarching client lead for earned media when appropriate JEFF BONNER FOR MARYLAND STATE SENATE March 2021-May 2022 Communications Director Served as the primary media contact for all reporter inquiries on Jeff Bonners campaign Conducted media outreach with Baltimore media to share campaign updates and pitch interview opportunities Developed materials such as key messages, social content, video scripts, press releases, media statements Managed a communication team to help develop writing materials and social content Took on a leadership role in media strategy, message development and campaign strategy sessions THE GLOVER PARK GROUP Jan 2019 March 2021Senior Strategic Communications Associate Served as day-to-day contact on multiple and diverse health care client accounts Utilized key public relations tools, such as Critical Mention, Gorkana and Quorum to assistant with urgent client requests Developed news releases, strategic plans, media pitches, media lists and other client/media-facing materials Prepared press materials and assist with media outreach strategies, including crafting and executing newsworthy pitches Provided strategic recommendations for potential media opportunities for c-suite executives, particularly around COVID- 19 Cultivated relationships with reporters, editors and other media professionals Maintained knowledge of evolving policy and political issues that impact the health care sector MEDICAL DYNAMICS Jul 2017 Jan 2019Independent agency specializing in strategic communication and campaign development for healthcare companies. Account Executive Senior Account Executive Business Group Supervisor Managed projects to completion, supervising vendors, colleagues and providing real-time client updates Closely followed client objectives to develop short-term and long-term strategies, tactics and timelines for health campaigns Developed and maintain relationships with reporters who follow client activities, including product launches and campaigns Drafted client-facing materials, including press releases, media pitches, key messages, coverage trackers, media strategies, key messages Prepared a celebrity spokesperson for an SMT as part of a non-branded pharmaceutical campaign, working with an SMT company, preparing key messages, a Q&A and a detailed run of show schedule for all regional broadcast appearances Actively participated in strategy meetings, brainstorming sessions and client calls to contribute expertise and insights Coordinate interviews between trade reporters and c-suite executives following major company announcements Managed and mentored three junior staff members, while developing their skills in areas such as media outreach to reporters and writing press materialsWEBER SHANDWICK Nov 2016 Jul 2017Assistant Account Executive Assisted in carrying out an unbranded/branded campaign to promote a new indication of an existing medicine Drafted daily monitoring reports to keep clients informed about relevant updates in their healthcare industry Drafted media pitches, press releases and fact sheets as part of an unbranded and branded campaign Developed media materials (press releases, pitch emails, reporter backgrounders, bylined articles) Developed targeted media lists, pitch, and learn/follow clients' priority media: top-tier, trade, social influencers Developed social media strategies and content Participated in client meetings and/or teleconferences, accurately capture meeting notes, next steps Accurately maintained executional tools, trackers and reporting EDELMAN Jul 2016 Nov 2016Healthcare Intern Conducted research and developed background reports about potential new clients in the areas of biotechnology and healthcare Developed daily media monitoring reports regarding local, national and international coverage to evaluate campaign efforts Drafted and updated daily coverage trackers to monitor impressions during and following campaign launches Draft pitch letters and/or email pitch memos to vendors with the approval of the supervisor Conduct and compiled research for existing and potential clients U.S. DEPARTMENT OF EDUCATION Jun 2015 Aug 2015Communication and Outreach Intern Drafted and shared email pitches with trade reporters to promote an event at Goucher College, hosted by former Secretary of Education Arne Duncan and former Attorney General Loretta Lynch Developed media materials ahead of multiple summer events as part of First Lady Michelle Obamas Lets Read, Lets Move campaign, events that I also staffed alongside Sec. Arne Duncans communications team Utilized CisionPoint to target appropriate markets effectively and accurately for releases, media pitches and advisories U.S. DEPARTMENT OF HOMELAND SECURITY Jun 2014 Aug 2014 Strategic Communication Intern Developed media lists to target reporters covering the influx of undocumented migrant children entering the U.S. Drafted advisories and press releases that aligned DHS's key messages Addressed media inquiries or referred them to appropriate press team members to have their questions answered BIPARTISAN POLICY CENTER Jan 2014 May 2014Communication Intern Utilized CisionPoint to target long lead and short lead reporters to promote Bipartisan Policy Center (BPC) messages Compiled media monitoring reports to evaluate news coverage and to brief senior leadership of media outreach results Prepared media kits for speaker events onsite and offsite through fact sheet, Q&A and key message development U.S. SENATOR ROBERT P. CASEY JR. (D-PENN) May 2013 Aug 2013 Press Intern Compiled and monitored daily press clips from state or national media outlets, circulated press clips across Sen. Caseys communications team Addressed constituent and press telephone inquiries or shared media inquiries with Senator Caseys communications team Drafted statements on Senator Caseys behalf to announce grants, co-sponsorships of bills or reactions to current events Mastered tools such as Critical Mention to snip broadcast clips featuring Sen. Casey EDUCATIONAmerican University, Washington, D.C. Jan 2018 Aug 2019 Master of Arts, Strategic CommunicationAmerican University, Washington, D.C. Aug 2012 May 2016 Bachelor of Arts, Political Science |
