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Click here or scroll down to respond to this candidateCandidate's Name
Alpharetta, GA Street Address
EMAIL AVAILABLEPHONE NUMBER AVAILABLEDynamic * Dedicated * Professional * ExperiencedWith more than 25 years of diverse marketing experience, I bring a polished, impeccable work ethic to any role. I embrace change and work to achieve synergy among a staff. My skill set includes: graphic design, collateral management, copywriting, presentation development, public speaking, eCommerce management, customer service, product management, corporate rebranding, managing a staff and more.Authorized to work in the US for any employerWork ExperienceDirector of MarketingA Better Alternative Home Solutions - Alpharetta, GA September 2020 to October 2022 Managing all brand efforts to build equity through awareness and value Designing all brand collateral and sales support materials. Supervising all digital marketing efforts including: company website, web listings, lead services and social media Reporting analytics as a result of digital marketing efforts to executive staff Copywriting / content management Vendor management Supervising call center Market Analysis Planning networking / lead generation events Managing staff of 3 Laid off due to company being sold to a national roofer. ECommerce Product ManagerRefurb Technologies - Cumming, GASeptember 2019 to September 2020 Managing sales strategy, brand positioning, digital content Responsible for performance of enter product portfolio across multiple eCommerce channels Keeper of the corporate brands value proposition and the competitive landscape Photograph product and prep all images for on-line listings Copywriting all corporate and product content Collaborate and communicate daily with upper management, sales personnel, customer service, warehouse and shipping Fielding any customer questions regarding products and orders Managing staff of 3 Position was salaried plus monthly commissioneCommerce and Product ManagerDaikon Electronics - Alpharetta, GAOctober 2016 to August 2019Managing sales strategy, brand positioning, collateral content (digital and printed) and product lifecycles for two brand assortments; across multiple sales channels ie: B2B, B2C, and eCommerce platforms Responsible for Industrial Imaging Products website: design changes, monitoring SEO and Google Analytics, sales growth, as well as, product additions and deletions Keeping the corporate brand value in check within each channel and its competitive landscape Photograph product and prep all images for on-line listings Copywriting Instituted a comprehensive product database for all employees to utilize for product information. Designed and Executed Warehouse/Logistics layout/plan for new office, June 2018 Developed "best practices" for order processing, order pulling, order checking, order packing and order shipping. This included designing and implementing a layout and process plan for a new stock room, staging area, production area and shipping area when Daikon moved into a larger facility. Collaborate and communicate daily with upper management, sales personnel, customer service, warehouse and shipping Fielding any customer questions regarding product Managing vendors Position was salaried plus monthly commission Managing staff of 2Operations Manager - (both) Lawn and Tree ServiceThe Grace Company, Inc - Alpharetta, GAFebruary 2016 to October 2017Managing all administrative duties of both companies (tree service and lawn care) i.e. Answering all in- coming calls, scheduling estimates, account management, business development Responsible for all accounting functions for both companies and the owners personal finances: AR, AP, Collections, Data Entry, and coordinating with CPA regarding all taxes Scheduling estimates and jobs Writing and organizing sales notes from estimates and getting final quote to customer Closing customer once they had received quote if they had not already committed Launching a new company image on all fronts (on-line, in print, adverting, and company collateral) to achieve a cohesive corporate message and establish The Grace Company as a true stake holder in the Tree Service and Landscaping arena locally\ Designed company website (www.theocracy.net), new company logo, social media landing pages, company stationary, business cards, graphics on company trucks, and staff t-shirts Write content for all marketing material: print, digital, and video/audio Developed key relationships with property management companies to secure large commercial jobs having a huge impact on company growth Lia son for any permitting through municipalities needed to perform tree jobs Project Manager for rezoning land the company was operating from, obtaining necessary permitting to build new office, managing all contractors for the new office and ultimately securing a certificate of occupancy.Accomplishments Increased revenue over 55% 1st Qtr and 2nd Qtr 2017 Gave the company an on-line presence Opened many different lead opportunities the company had not used before ie: HOAs, Property Marketing & New Business Development ManagerBlinds by Noon - Noon, WAMarch 2015 to March 2016 Supervising a marketing department with 3 direct reports Managing marketing initiatives for two brands Orchestrating the rebranding of eCommerce by defining the unique selling proposition then executing tactics that capitalize on core strengths/ benefits. Copywriter of all marketing material: print, digital, video/audio, and packaging Adept at creating a brand and/or company identity then carrying that message through all marketing initiatives that may include: web site design, social media, business listings print and digital, lead service profiles, ongoing SEO, packaging, merchandising, trade shows, sales collateral and more Key decision maker in all print media buys, as well as, all vendor selections and product lifecycles Managing staff of 2Accomplishments Increased revenue with eCommerce from: $28,700/mo to$80,000+/month Overall corporate revenue increase of 35%Consumer Marketing Manager / CoOwnerMaid Your Day, Inc - Alpharetta, GANovember 2007 to February 2015Invested in a small business so I could be a owner/operator and work from home to keep my schedule somewhat flexible while my children were little Rebranded company with the Maid Your Day name and sculpted a unique selling proposition then marketed the company accordingly Expanded service offering from just residential housekeeping turnkey, home maintenance partner for clientele. This included: Handyman services, lawn care, house sitting, pet sitting and general errand Revamped website, implemented SEO Retained top lead service that was key to exponential growth. Within two years, sales increased 50% approx. $600k to $900k Crafted a customer referral program that led the residential cleaning market in Atlanta and was also key in exponential growth rate Successfully designed an employee incentive program that the employees truly enjoyed and it greatly strengthened customer loyalty Worked cross-functionally to carry out new marketing objectives and initiated ongoing communication internally to drive the overall positioning of the company Managing staff of 15-30 maidsSr. Product ManagerKids II, IncAugust 2005 to November 2007Expand baby gear line into collections as opposed to single products enabling the brand to secure multiple placements with international retailers i.e. such as: Wal-Mart, Target, and Babies R Us Facilitated a standardized product development process that ultimately streamlined the overall product development process making it more efficient throughout the company Worked cross functionally with design, engineering, sales, customer service and supply chain regarding products Managed all marketing research for assigned products and translated the results into the product development process Kept abreast on fashion trends to be able to guide fashion staff in fabric and collection development An integral part of sales process including all national retailer line reviews Responsible for any public relations in regards to product recalls or QC issues Educated customer service, sales, and account managers on current products and continually communicated among departments regarding products so that the company could better serve the customer and end user Managing staff of 2Director of Retail MarketingIntertape Polymer Group - Cumming, GASeptember 2003 to August 2005May 1997 to September 2003Successfully launched an entire product line of retail products based on marketing research and focus groups. This included all aspects of packaging, positioning, pricing, POP and collateral Managed the development of fresh Pops to aid sales with driving volume through retailers Supervised private label product development, packaging and roll out for several major retailers. i.e.: Office Depot, NAPA, Dollar General, Family Dollar, Ace, Do It Best and many others Managed all aspects of trade show presence for retail division at the National Hardware Show, Do It Best shows and SHOPA. Including: space selection, booth design process, booth purchase and collateral Managed all aspects of sales collateral and product support for retail division. I.e. sales sheets, catalogs, spec sheets, sales binders, sales presentations, and web site content Worked with sales group to obtain product placement at major retailers such as: Home Depot, Lowe's, Office Depot, Staples, Office Max, Wal-Mart, Target, Dollar General, and Family Dollar Was an integral part of retailer line reviews as a support arm for sales Continually ensured packaging integrity of IPG brand and all private label products Managing staff of 3EducationBS in Mass CommAustin Peay State University - Clarksville, TN, US 1991 to 1996Skills Computer Skills / Software Knowledge Proficient in graphic design (Illustrator, Photoshop, Freehand, Corel Draw) Bartender for Barcodes Advanced knowledge of All Microsoft Office Apps (Excel, Word, Power Point, Outlook, etc) Quickbooks accounting software Quickbase cloud based application to organize raw data and databases Word Press site construction interface eCommerce platforms seller hubs Branding Copywriting Digital Marketing Graphic Design Search Engine Optimization (SEO) Pricing Product Development Social Media Management Project Management Market Research Analysis skills Google Analytics Product Management Analytics Market Analysis Adobe Creative Suite Events Management |
