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Director of AdmissionsEMAIL AVAILABLE Myakka City, FL Street Address
http://LINKEDIN LINK AVAILABLE 863-464-6371 Highly accomplished and results-oriented executive with 20+ years of leadership experience in directing all aspects of sales, marketing, business development, and admissions management within healthcare industry. Recognized for filling facility beds to capacity, spearheading robust marketing and admissions initiatives, and developing integrated strategies that drive admissions growth and boost sales. Expertise in market analysis, campaign management, and customer relationship building, underpinned by strong commitment to achieving business goals. Proven track record in negotiating key contracts and leveraging data-driven insights to optimize marketing and sales efforts. Adept at navigating legislative changes, exceeding operational benchmarks, and enhancing facility reputation within healthcare industry. Passionate leader with remarkable acumen in training, mentoring, and overseeing high-performing teams to attain set goals. Skilled in optimizing referral processes and patient acquisition strategies, promoting excellence in patient care, and aligning operations with healthcare standards. Known for managing all operations of marketing and admissions departments, such as seamless integration of healthcare management, risk management, and regulatory compliance. Areas of Expertise Referral Network Development Marketing & Admissions Oversight Patient Acquisition Strategies Event Planning & Management Regulatory Compliance & Standards Cross-functional Collaboration & Coordination Risk Management & Quality Assurance Lead Generation & Conversion Optimization Multi-channel Marketing & Advertising Campaigns Contract Negotiation & Vendor Relations Admissions Process Improvement Sales Team Leadership & Development Data Analytics & Performance Metrics Budget Management & Cost Control Revenue & Market Share ImprovementProfessional ExperienceFruitville Holdings-Oppidan, Inc., Sarasota, FLDirector of AdmissionsOct 2019 to Dec 2023Led all operations of marketing and admissions departments, including seamless integration of healthcare management, risk management, and regulatory compliance at assisted living/transitional living facilities while overseeing all related activities to ensure optimal performance. Managed end-to-end referral processes to improve patient acquisition and retention strategies. Conduct contract reviews and negotiations to optimize terms for facility's financial health. Direct all aspects related to hiring and interviewing initiatives, assembling high-caliber teams committed to excellence in patient care. Foster robust professional relationships within the healthcare industry to enhance facility's reputation and referral network. Successfully filled all facility beds and achieved 100% capacity within 13 months while sustaining full occupancy thereafter. Accelerated daily revenue by over $300 per resident by leading successful negotiations for increase in daily rates for new admissions. Evaluated and renegotiated contracts for long-standing clients, contributing to enhanced revenue streams. Secured over $177K in additional revenue over four weeks by authoring critical appeal letter in response to legislative rulings. Maintained strong pulse on legislative developments and aligned facility's operations with evolving healthcare standards/regulations. Florida Institute for Neurologic Rehabilitation, Inc., Wauchula, FL Referral CoordinatorOct 1999 to Oct 2019Spearheaded marketing and admissions operations within 238-bed post-acute and 25-bed skilled nursing traumatic brain injury rehabilitation continuum with a focus on achieving organizational objectives. Coordinated with internal neuropsychologist to develop treatment plans and align program direction with patient needs. Oversaw precertification and authorization processes for seamless admission transitions. Delivered strategic leadership and encouraged a team of 13 field representatives to attain set goals. Assessed referrals based on diagnostic criteria, funding viability, and client goals, prioritizing cases effectively. Overturned more than 60 private insurance denials on appeal, significantly increasing revenue opportunities. Drove significant improvements in performance/efficiency while managing additional responsibilities across departments. Elevated regional outreach and maintained robust referral networks through the development of robust marketing strategies. Built and executed effective strategies to augment referral activities and expand community engagement through targeted projects. Additional Experience: Program Case Manager at Optimal Environments, Inc. Transitional Living Facility, Lutz, FL / Medical Case Manager at Travelers Property and Casualty, Tampa, FLEducation & CredentialsBachelor of Science in Healthcare Management (Honors: Summa cum Laude 4.0 GPA) Bellevue University, Bellevue, NE Professional Development: National Case Management Training Program, Travelers Insurance, Atlanta, GA University of Florida- Healthcare Risk Management Course- Certificate, 120 Hours Licensed Practical Nursing-Florida 6-20 Licensed All Lines Adjuster Project Management Essentials Certification (PMEC) Management and Strategy Institute Assisted Living Facility Core Certification |