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EDUCATIONCandidate's Name
EXECUTIVE LEADERSHIPBRAND MANAGEMENTCONTACTPHONE NUMBER AVAILABLEEMAIL AVAILABLE5314 Pueblo Ct, Carmel, INhttps://www.linkedin.com/in/Candidate's Name -b766b14/SKILLSExecutive LeadershipBrand ManagementTeam BuildingCritical ThinkingTraining & DevelopmentProject ManagementCommunicationPURDUE UNIVERSITYMBAMarketing Emphasis1984 - 19861980 - 1984ROSE-HULMANChemical EngineeringFootball. Baseball. Sigma Nu.Collaboration. Action Oriented.Analyze. Decide. Implement.ESTJ.APPROACHWORK EXPERIENCEPROFILEMy career has provided me with many opportunities to learn from co-workers and customers at companies such as Procter & Gamble, Eli Lilly & Co., AMBU, Skysis, and LensCrafters. Ive had roles in sales, marketing, new product planning, brand management, training, and consulting. I collaborate with teams to create long-range plans, brand plans, launch new products, and reposition brands. I develop content, campaigns, social media programs, measurement & analytics systems, coaching, and training programs. Heritage Construction + Materials 2020 - 2023Vice President of Marketing Executive DirectorSkysis LLC 2014 - 2021Brand Management ExecutiveAMBU A/S King Systems 2009 - 2014Global Head of Visualization MarketingChief Marketing OfficerRecruited, led, mentored, and managed a high-performing marketing team, fostering a collaborative and results-driven work environment. Created and monitored brand consistency across marketing channels and materials. Created new channels. Aligned sales and marketing. Executive Leadership Team. Mission and vision created and aligned. Led executive team through strategic planning tools to build 5-year plans via Landscape Analysis, SWOT to Objectives.Leadership of 5 websites, > 20 Social Channels, CRM, Tradeshows. On-site brand management leader facilitating marketing budget, ensuring efficient allocation of resources, and optimizing ROI. Oversee brand management projects to identify emerging trends, customer needs, and competitor strategies.Hybrid project management across a number of different programs. Led global marketing for medical devices by working with the R&D team, customers, distributors, and field sales.Monitor and maintain brand consistency across all marketing channels and materials.New device pipeline filled with > 10 product development projects. Increased OUS sales +20% with 70% EBIT advantage vs other regions. Candidate's Name
TRAINING & DEVELOPMENTBRAND MANAGEMENTSALESBUSINESS TOOLSPower BIExcel. Google Sheets.Word. Google Docs.SmartsheetPowerPointAdobe Creative SuiteAdobe ConnectSocial Media - Buffer. Sendible.Creative - CANVAScreenCloudWordPressSurveys/ FORMSTEAMS. SLACK.FamilyFriendsReadingExerciseChurch and ChristianConcerts.Sporting EventsCookingTravelInvesting. Brands.INTERESTSWORK EXPERIENCE (CONTD)Eli Lilly and Company 2001 - 2009Global Device Development Brand ManagementSteak n Shake 1996 - 2001National Director of TrainingFranchise Business Development Brand ManagementLensCrafters 1989 - 1995Brand ManagementProduct Management - SupplyGlobal Marketing for Diabetes and Growth Hormone brands. US Marketing & Commercialization for Neuroscience brands. New Product Planning Device Development for Endocrine devices. Consumer Marketing Consultant and Trainer.Brand Management Consultant and Trainer.Directed all training and professional development activities. Franchise Business Development. Recruited new franchisees and created strategic marketing plans with existing franchisees. Strategic, marketing, and business planning for the franchise division Grew a $27M business to a $95M business in only four years, while profits increased more than 13 times.Brand management including the development and implementation of DMA marketing strategies and plans, including TV, testimonials, PSAs, radio, outdoor, print, and promotions.Product management, supply, vendor relations, COGS management. New product development with laser surgery centers in Canada. Procter & Gamble 1986 - 1989Technical Sales RepresentativeCreated leading chemical sales territory for two consecutive years Business-to-business sales experience for a ten-state region. Contract sales management for Ford, Coca-Cola, PPG, Andrew Jergens, BASF others.Glycerin, fatty acids, fatty alcohols, and methyl ester product line and business development experience with Olestra.Marketing Excellence AwardPhRMA Excellence AwardGroup Persistence AwardGMSO Rising StarAEMA / ARRA / ISSAMARKETINGAWARDS