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Click here or scroll down to respond to this candidateCandidate's Name
MBA in Marketing & Master of Public Policy & AdministrationShrewsbury, MA Cell: PHONE NUMBER AVAILABLEEmail: EMAIL AVAILABLE LINKEDIN LINK AVAILABLECreative and enterprising marketing professional with the unique ability to formulate successful growth strategies and identify, implement and manage critical resources to achieve ambitious goals. Key Qualifications6 years of experience in diverse marketing strategies.Knowledge of digital marketing tools.Liaised between employees, vendors, customers and marketing department.Initialized marketing surveys and analyzed and presented results for CloudWave cybersecurity, University of Massachusetts Chan Medical School and the University of Massachusetts at Amherst.Developed, optimized and edited marketing materials for Cytiva Lifesciences, and made sure material aligns with policies and goals, brand standards.Knowledge of social media platforms. Promoted CloudWave, Cytiva on social media, performed social media marketing for the University of Massachusetts Chan Medical Schools Office of Global Health.Multitasking skills, ability to meet deadlines, computer skills, MS Office skills.5 years of experience executing B2B campaigns, website optimization, and content creation.Boosted customer user engagement and revenue by 10% for CloudWave and for Cytiva by performing data-driven marketing, increased conversion rates by 5%.Expert in curating engaging content, email marketing, website marketing, brand marketing, social media marketing, management, devising digital marketing strategies, performing data analytics, analyzing performance, campaign metrics, optimizing digital marketing campaigns and campaign management, reporting across various platforms.Performed highly effective email marketing strategies, event marketing, PR campaigns, creating Newsletters, authored blogs for CloudWaves cybersecurity solutions and increased event participation by 5%.Accomplished in boosting brand visibility through engaging content.Completed the Wharton Advanced Digital Marketing & Growth Strategies certificate with digital marketing tools, application of Generative AI, marketing tools, marketing automation and data analytics, Social Media Marketing certificate from Northwestern. Professional SkillsContent Creation, Email Marketing, Digital Marketing, Brand Marketing, Social Media Marketing & Management, Marketing Data Analytics, Reporting, Digital Marketing Strategy, Project Management, Cross-functional Teamwork, Problem Solving, Written & Verbal Communication skills, Attention to detail.Professional ExperienceCapstone Project RailRiders Wharton Advanced Digital Marketing & Growth Strategies 2024Developed a Marketing plan for RailRiders by performing market and competitor research, devising an omnichannel customer centric digital Marketing strategy encompassing customer acquisition, retention, loyalty and customer personas for an outdoor retail clothing company.Marketing Coordinator CloudWave 2023Spearheaded B2B Cybersecurity email marketing campaigns, segmentation, newsletters using HubSpot through successful content creation, workflow optimization, and analytics, social media marketing.Organized industry conferences and tradeshows, performed social media promotions, PR activities.Authored cybersecurity blogs enhancing brand visibility, boosted engagement, increased event participation and sales leads by 5%.Marketing Specialist (Contract) Connection 2023Managed Workfront marketing communications, social media, digital asset projects.Collaborated with the creative team to creating assets in Workfront.Created and managed blog posts in Uberflip.Partner communication on deliverables, data management.Email Marketing and Campaign, event tracking and follow-up. GlobalMarketing Data Analyst (Contract) Cytiva 2021 2022Drove a 5% increase in product conversion rates by optimizing website content, and user experience.Led successful website marketing campaigns, improved product visibility and customer engagement.Created newsletters, managed marketing collateral, promoted the Cytiva brand and products on social media.Analyzed performance data to guide marketing strategies, increased customer visits and leads by 10%.Project Specialist Human Services Management Corporation 2020 2021Supported Helpdesk by tracking helpdesk data and implemented data management, project management, managed purchasing, set up ticketing and inventory management systems, provided customer service.Marketing Coordinator Commonwealth Medicine, UMass Medical School 2018 2019Researched Youth housing in Massachusetts care, informed Youth housing policies for MassachusettsAuthored research papers on Youth Housing in Massachusetts.Contributed to Youth Housing policies and initiatives in Massachusetts.Marketing Coordinator Office of Global Health (OGH), Center for Clinical Translational Science (CCTS), University of Massachusetts Chan Medical School 2016 2017Managed website, created Global Health engagement stories for social media.Increased awareness for Global Health engagement, through strategic social media campaigns.Marketing & Finance Coordinator Alumni Association, University of Massachusetts at Amherst 2012- 2014Analyzed Alumni Donor data, informed marketing strategies and increased fundraising and engagement by 10%.Utilized data mining techniques to identify trends and insights for marketing decision making.Implemented effective marketing strategies, increased donor engagement and fundraising by 15%.Educational Background, Certifications and TrainingsAdvanced Digital Marketing and Growth Strategies Certificate Wharton School at University of Pennsylvania (Online) 2024Email Marketing Certificate HubSpot 2023Social Media Marketing Certificate Northwestern University 2016M.B.A in Marketing Isenberg School of Management at University of Massachusetts (UMASS), Amherst, MA 2013Master of Public Policy & Administration (MPPA) Center for Public Policy and Administration, University of Massachusetts (UMASS), Amherst, MA 2014Marketing CoursesChatGPT, Udemy, LinkedIn, Canva, Salesforce, Digital Marketing and Ecommerce, Google, Social Media Marketing, Data Analytics, LinkedIn Marketing, Content Marketing, Market Research & Analysis MarTechGoogle Analytics, HubSpot, Salesforce, MailChimp, WordPress, Canva, Workfront, Microsoft Office. |
