Candidate Information Title Marketing Executive Target Location US-VA-Gainesville Email Available with paid plan Phone Available with paid plan	20,000+ Fresh Resumes Monthly     View Phone Numbers     Receive Resume E-mail Alerts     Post Jobs Free     Link your Free Jobs Page     ... and much more Register on Jobvertise Free
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Innovative & CreativeMarketing Collateral Design and DevelopmentInfographics for Complex Technical OfferingsPresentation SpecialistExcellent Oral & Written CommunicationsProficient Copy Writer and EditorRemarkable Attention to DetailMeticulous OrganizerSelf-StarterDetermined Problem SolverSkilled NegotiatorAbility to Build Consensus Among Groups(PPC) Pay-Per-Click Advertising(CPM) Cost Per Mile AdvertisingCompetitive Market Research & AnalysisCustomer Segmentation(CRM) Customer Relationship ManagementDigital Marketing Tools & CampaignsMultichannel and Cross-Channel MarketingDemand Generation MarketingROI Cost Benefit AnalysisSEO OptimizationPROFESSIONAL SKILLSWorked hand-in-hand with the Vice President of Operations on strategies to reach KPI targets Responded, provided and tracked donation and sponsorship requests for local communities around each restaurant Performed restaurant hospitality and guest experience lead training to ensure an improved guest experience Modernized and re-imagined employee handbook and on-boarding materials to better reach team members Monitored the quarterly and annual marketing budget spend for the regional coop and reported to leadership Evaluated annual OOH advertising budget and contracts and negotiated pricing, reviewed location opportunities as well as graphic change frequency and occasionally designed graphics for specific promotional targets, as needed Planned and coordinated all events: grand openings/re-openings, ground breakings, VIP tastings, blood drives, Santa, coffee with a cop, customer appreciation, community outreach, live broadcast events, etc. Created content for multichannel and cross-channel marketing campaigns to drive business and promote products Led cross-functional operational teams in a matrixed environment, to achieve marketing goals and objectives Designed marketing collateral for local store marketing promotions and community outreach (advertisements, franchisee logo, flyers, coupons, brochures, presentations, posters, bag stuffers, banners, newsletters, etc.) Brand ambassador for 47 Welburn owned restaurant locations, with the surrounding communities March 2013 - April 2023Marketing Manager - Welburn Management (Woodbridge, VA) Supported leadership team in the identification, discussion and resolution of the company's key issues Collaborated with other members of the leadership team to orchestrate methods of obtaining traction towards our organizational goals with my unique ability to build a consensus among groups Produced compelling copy for numerous initiatives, adeptly summarizing complex technological information to drive impactful calls to action and generate qualified leads Developed marketing tactics and efforts, in concert with the sales team, to help achieve KPI's and expand brand awareness in across all markets for products and service offerings Analyzed data reports from Google Analytics/GA4 and other web-based programs to assess the performance of the company's brand presence and competitive status in the virtual landscape Designed infographics, flyers, illustrations and other marketing collateral to support sales targets and goals Assisted the sales team in reviewing RFP's and producing informative and enticing proposals Planned, advertised and executed several events: new office open house, backpack donation, and much more Supervised and guided the marketing assistant in social media content postings and other supportive tasks Utilized demand generation marketing tactics to strategically aim efforts that created new business opportunities Tracked and analyzed leads using SalesChain CRM software to identify patterns in their source, status, and quality Spearheaded the ongoing effort of a complete website redesign to reduce the bounce rate and create a more engaging experience for visitorsMay 2023 - February 2024Marketing Manager and Leadership Team Member - Offix, Lc (Gainesville, VA) WORK EXPERIENCEExperienced marketer adept in strategy, event management, and impactful collateral creation. Seeking opportunities to apply skills in website redesign, CRM, and data analysis for enhanced team performance. Specializing in customer segmentation, digital marketing, and ROI analysis to drive growth. Ready to excel in marketing management with creativity and innovation. PROFESSIONAL SUMMARYPHONE NUMBER AVAILABLE EMAIL AVAILABLE Gainesville, VA 20155 www.popovjudy.com www.popovjudy.com/portfolioOverall GPA 3.3Bachelor of Science in BusinessAdministrationOld Dominion University, 2008Major: Marketing (3.6 GPA)Minor: Communications (3.92 GPA)Tidewater Community College, 2006Major: Business AdministrationAssociate in Science DegreeOverall GPA 3.6Graduated Magna Cum LaudeJudy PopovMARKETING EXECUTIVEEDUCATIONNovember 2001 - April 2008Repair Services Manager - Air Systems International (Chesapeake, VA) Supported marketing efforts across diverse sales channels (B2B, B2G, B2C) by assisting the marketing manager with various materials such as flyers, presentations and catalogs Restructured and optimized the repair department, achieving a 98% profit margin through new processes and efficienciesI also performed many other duties unrelated to marketing Provided technical support and assistance during customer service shortages in the sales department Facilitated the resolution of customer complaints, to maintain relationships for long term retention Trained and supervised new team members, fostering growth and productivity Hampton Roads Economic Development Alliance Chrysler Museum of Art Snelling is a temp agency. I performed work for several different companies, including: June 2009 - August 2009Executive Assistant - Snelling Personnel Services (Chesapeake, VA) NRA  National Rifle Association Professional Healthcare Resources NVT Staffing is a temp agency. I performed work for several different companies, including: September 2009 - August 2010Executive Assistant - NVT Staffing (Falls Church, VA) Supported the sales department in formulating proposals that articulate recommended program elements and demonstrate how techniques align with client objectives Directed proposal development efforts, crafting client presentations and deliverables, while conducting comprehensive analysis of client needs, program scope and key drivers Generated preliminary cost estimates for proposed program solutions, overseeing the preparation of bidding documents from inception to deliveryManaged procurement of promotional items for distribution at trade shows, meetings and evaluator/auditor events Partnered with international offices to execute marketing campaigns Engaged in meetings with regional teams and executives to discuss business development strategy and updates Collaborated with web developers to redesign the company website Managed content updates and additions as needed using WordPress for the company website Liaised with international offices to enlist personnel for translating website updates and additional content Evaluated RFP specifications to identify key concerns and assess project feasibility in terms of anticipated costs Produced diverse cross-channel and multichannel marketing collateral: flyers, brochures, catalogs, presentations and trade show displays, etc.August 2010 - June 2012Marketing Manager - BARE International, Inc. (Fairfax, VA) Acted as the public face for 20 restaurant locations in developing community relationships Evaluated ROI and modified local store marketing campaigns Worked with each restaurant to improve customer and employee satisfaction Coordinated and oversaw the internal and external local store marketing events for each restaurant Created marketing collateral such as flyers, coupons, signs, brochures, etc. August 2012 - February 2013Marketing Manager - Van Management, Inc. (Chantilly, VA) Collaborated with management to discuss SWOT and devise plans for overcoming down turns in the economy, temporary sales declines (i.e. pandemic, consumer spending, construction, etc.) Assessed and modified LSM programs through financial and other data analytics using digital marketing tools(sales, transaction count's, customer feedback scores, timings, etc.) to devise new promotions that not only align with and compliment regional and national promotions but also do not interfere with existing campaigns Assisted the Human Resource department in developing creative, new ideas to attract and retain employees with appreciation activities and rewardsWORK EXPERIENCE (continued)LICENSENotary Public - Commission Expires: 2/28/25Available Upon RequestREFERENCESSOFTWARE EXPERIENCEAdobe Creative Suite (Illustrator, InDesign,Photoshop)SalesChain CRM (similar to Salesforce)Microsoft 365 & SharePointMicrosoft Office (Word, Excel, PowerPoint, etc.)WordPress & Other Website CMSGoogle / GA4SEMRush & Other Digital AnalyticsSocial Media Platform ManagementHubSpotCanvaEOS 90.io