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Minneapolis, MN Street Address EMAIL AVAILABLE m) PHONE NUMBER AVAILABLESUMMARYHighly focused business development / sales leader and contributor driving growth and improving results with goal-oriented and measured sales and marketing, encouraging, and directing team performance, international expertise, clear communications, throughout multiple transformations and industries. A coach that does what it takes to achieve a clear track record of growth!EXPERIENCEVice President Sales & MarketingEcoGEM Inc. 2019 present, Denver, COGlobal high growth PE manufacturer and advanced materials company that remediates soil and water and removes toxins. Products service regenerative agriculture, plastics replacement, carbon capture, sustainability. Leading North American commercialization, product development, sales and marketing team, partnerships, deployment and growth.Established industry partnerships, including remediation co.s that improve soil and waterPenetrated new markets with GTM, new product, engaged 50 new dealers, planned systems integrations, supported product development, achieved record sales growthTremendous SEO improvement to 9,920 first page rankings and consistent lead genSocial media followers and impressions up over 495% and 280% respectivelyManaging Director, Chief Revenue Officer & Business TransformationsMarket Leaders, Inc. 2016 2019, Wayzata, MNLed business growth strategies and transformations that scaled businesses with the most effective sales, marketing, go-to-market strategies, partnerships, operational practices and technology while advising C-level executives, private equity, SMBs, start-ups, to create high growth.Tech SaaS start-up launch: GTM strategy, budgets, investor deck, sales strategy, CRMIoT SaaS company: Chief Revenue Officer, prepared company for launch, GTMInnovative $200M CPG manufacturer, eComm. Led team to professionalize, innovate.oTripled the number of monthly media placements and signed InfluencersoDesigned and implemented new product launch strategy, reducing time to marketoImproved website conversion rate 150%, SEO 35%+, first page keyword rank 19XoLaunched 12 new products improving revenue 50% over previousoNegotiated over $400,000 in reduced vendor chargesOperating Officer, Sales & Marketing, M&AFantastic Sams Corp. 2010 2016, Minneapolis, MNInternational franchise retail hair salon chain in the beauty, fashion, services. Led all local sales and marketing strategy, CX, loyalty, POS, CRM, retail merchandising, M&A across multiple units. Coached and mentored 75+ team to high performance, designed KPIs, comp plans, partnerships. P&L. Transformation of multiple businesses.Improved profitability and revenue to multi-million dollars, gaining Top 10 performance recognition and 45% - 95% annual increases in revenueAchieved staff retention 70% above industry averageServed on Regional Advertising Board for GTM, brand strategy, guest experience, media strategy and media planning, radio, TV, social, direct that grew brand awareness and locations 20XVice President Sales & MarketingFranchot & Associates, Inc. 2004 2010, Wayzata, MNHighly respected talent transformation consulting to Boards, CEOs, C-level, PE, SMB, delivering effective life cycle recruiting, organizational alignment and employee retention to transform businesses. A trusted advisor to CEOs, boards, PE, owners. Led the sales, CRM, marketing, digital, social, brand strategy, PR, communications, comp plans, partnerships, new business proposals and talent solutions for clients.Exceeded revenue goals each year, growing to Top 25 search firm and 40% growthGeneral Manager, Loyalty & Channel Programs, Great Work TransformationCarlson Marketing Group 2000 2004, Minneapolis MNThe leading $1B (BU of $13B Carlson Cos) international customer loyalty, experiential marketing, CX, channel & employee experience agency utilizing all forms of marketing, sales, eCommerce. Led growth of some of the largest international highly complex programs. Led 75+ FTE teams across all functional areas and countries including call centers, sales, marketing, creative, IT, analytics, M&A. Client included F1000 CEOs, boards, executives. P&L owner. Regular Presidents Awards.Produced 48% average annual sales growth and 78% average annual profit growthTurned around highly visible and critical business units on separate expat assignments in Europe and Asia, restoring client relationships, sales trajectory and profitabilityStarted the first Travel Agent channel B2B loyalty program, growing channel revenue to more than $450 million annually in three yearsInitiated Great Work, the innovation transformation initiative across Carlson that saved over $100MAdvised Radisson Hotels Executives on two major strategic imperatives, improving their transformation and re-branding resultsEDUCATIONMBA, Marketing. University of St. Thomas, St Paul, MNBA, Economics. St. Olaf College, Northfield, MNExecutive Development, U of M Carlson School of Management, Strategy & LeadershipCERTIFICATIONSCPPM, University of St. Thomas, Certified Professional Project ManagerIncident Command, IC100, IC200, IC700 for crisis situationsBOARDS / Volunteer / NetworkMissions Inc Programs, 2003 2023, Chairs: Board, Marketing, Recruitment. DEI CommitteeMinnetonka Power Squadron - boatingMissions Nursing Home, 2003 2023, included Board PresidentProfessional Sales Assoc., Animal Humane Society, TC Start-up Week, MinneInnoSKILLS INCLUDEBusiness Development, Partnerships, Client Relations, Sales and Marketing Leadership, Sales Operations, General Management, Problem Solving, Transformations, Sales, Marketing, Operations, Digital, Sales Optimization, Innovation, Digital Transformation, Process Improvement, Communication, Partnerships, Strategic Accounts, Comp Plans, AIASSESSMENTSLeader, Vice President, collaboration, technology, trends,Work Style Assessment: ConductorNATURAL LEADER, COOPERATIVE, CREATIVEAMBITIOUS, EMOTIONALLY INTELLIGENTDiSC Profile: iDOutgoing, Enthusiastic, Goal-orientedAbility to initiate change, Drive toward resultsKolbe A Index7373 Specify Adapt - Innovate EnvisionUncanny talent for coming up with unique strategies, prioritizing opportunities, and dealing with the unknowns in complex problems. You thrive when quantifying an opportunity and prospecting for ways to enhance it. Very few people have this ability to adapt and multi-task, and move forward outside the box. |