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Click here or scroll down to respond to this candidateEric J. Scopp CVStreet Address Congress Park Dr. #202Delray Beach, FL Street Address
PHONE NUMBER AVAILABLEPortfolio: https://fusiondesignsfl.comLinkedIn: https://LINKEDIN LINK AVAILABLEProfessional Summary: Driven and performance-focused Creative/Art Director with a proven track record of success in directing advertising and marketing campaigns across major product categories. Experienced in both domestic and international markets, with a strong skill set encompassing retail, print, brand identity, copywriting, out-of-home (OOH), point of purchase (POP), direct-to-consumer (DTC), digital, artificial intelligence (AI), packaging, UX/UI, illustration, web, and social media.I am a highly acclaimed, and performance-driven Creative/Art Director looking for a new opportunity where I can utilize my outgoing and motivational attitude, people skills, and most importantly my efficient and meticulous design. I have directed successful advertising and marketing campaigns in major product categories, from private sector, and hospitality to retail goods - in both domestic and international markets. Skills include but are not limited to retail, print, brand identity, copy, OOH, POP, DTC, digital, AI, packaging, UX/UI, illustration, web, and social media. I demonstrate excellent communication skills at all levels of production including a keen awareness of fine art, popular culture, and current advertising trends. I'm comfortable writing and designing in a variety of fields and have worked with an array of distinct clients including Clear Channel Communications, BurgerFi, Marvel Entertainment, University of FL, Miami Dolphins, Florida Panthers, Zimmerman Advertising, NASCAR, Miami Heat, DIADEM Sports, Crocs, SMASHBURGER, Nissan, NASCAR, Jazwares and Verizon, to name a few.Key Skills: Retail Marketing Print Design Brand Identity Development Copywriting OOH Advertising Point of Purchase Strategies DTC Campaigns Digital Marketing Artificial Intelligence Integration Packaging Design User Experience/User Interface Design Illustration Web Design Social Media ManagementCreative Director at Fusion Designs (Consulting) - 2005 - Present Delray Beach, FL Consulted with a variety of clients, including SMASHBURGER, Norton Museum, Tiger Schulmanns Martial Arts, Jollibee Foods, DIADEM Sports, and others, to develop effective marketing strategies and creative solutions. Produced a wide range of creative content, including print materials, illustrations, digital assets, videos, social media posts, and compelling copywriting, tailored to each client's unique needs and brand identity. Collaborated with external vendors and consultants to ensure the production of high-quality marketing materials while providing guidance on brand compliance and creative execution. Managed relationships with external vendors to optimize production processes and deliver projects in a timely and cost-effective manner. Demonstrated strong multitasking skills, effectively prioritizing tasks and managing deadlines to meet client expectations and project requirements.Creative Director at BURGERFI, LLC. - 2016 - 2020 N. Palm Beach, FL Established and maintained the complete visual identity for both corporate (26) and franchise (86) owned restaurants of BurgerFi, LLC. Developed and implemented an efficient organizational structure and workflow processes to effectively translate marketing and sales objectives into successful creative strategies. Created proposals aligning with the needs and goals established by franchisees, marketing teams, and executives, ensuring comprehensive understanding and buy-in. Supervised the overall quality of work produced by the creative department, maintaining consistency and excellence across all deliverables. Built and led a dynamic and versatile creative team through effective training, leadership by example, and coaching, guiding staff from project concept to final execution. Managed the design and production of various assets including menus, packaging, store interiors and exteriors, menu boards, point of purchase displays, window decals, uniforms, website and digital creative, branding and logos, illustrations, promotional giveaways, photography, as well as construction and real estate renders and maps.Art Director at Tarsus Medical Group (MMI, A4M, CMHC, SBS, PainWeek) - 2013 - 2016 Boca Raton, FL Led a total brand redesign initiative and established brand consistency across five distinct companies under the Tarsus Medical umbrella, ensuring cohesive brand representation and messaging. Negotiated and managed all vendor and supplier relationships, optimizing resources and ensuring cost-effective solutions. Achieved a 12% increase in sales and a 5% decrease in production costs through aggressive utilization of cost-effective resources, demonstrating strategic financial management. Developed, designed, laid out, and refined the overall appearance of eight quarterly global conference magazines and accompanying collateral, maintaining high standards of design, brand consistency, and production excellence. Led a design team of eight members, providing guidance and fostering collaboration to achieve project objectives effectively. Produced marketing collateral, web graphics, signage, photography, video content, branding materials, illustrations, quoting documents, proofing materials, exhibition booths, and book production, ensuring alignment with brand standards and objectives.Art Director at Zimmerman Advertising - 2008 - 2013 Fort Lauderdale, FL Produced high-quality advertising design solutions for a variety of mediums including print, packaging, point of purchase (POP), outdoor, web, and marketing collateral, ensuring consistency and effectiveness across all channels. Managed a diverse client portfolio including Lennar Homes, ENCOA Energy, Auto-Nation, The Florida Panthers, The Miami Dolphins, and Nissan, delivering tailored creative solutions that met their specific needs and objectives. Provided art direction to creative team members, ensuring alignment with project goals and brand guidelines, and oversaw proofing and preparation of work for pre-press production. Engaged in basic copywriting tasks such as editing headlines and body copy, contributing to the overall messaging and effectiveness of advertising campaigns. Led communication and presentation efforts with client-side executives, fostering strong relationships and facilitating effective project management aligned with the client's strategic goals.Art Director at OpenPeak - 2006 - 2008 Boca Raton, FL Managed print, web, illustration, digital content, and industrial design projects for an OEM designer/manufacturer specializing in telephones, remote controls, consumer electronics, home control systems, and set-top boxes for accessing and controlling Internet services. Led the artistic design of graphic user interfaces and print materials, including web design for the company's website (www.openpeak.com), ensuring a cohesive brand identity and user experience. Produced sketches, storyboards, and roughs to communicate ideas effectively, collaborating closely with management and the creative team to align project requirements and objectives. Generated ideas and concepts to fulfill project briefs using a combination of traditional and digital creative tools, leveraging innovative solutions to meet client needs. Commissioned and maintained relationships with packaging manufacturers, printers, and other vendors to ensure timely execution of projects, overseeing the production process from concept to delivery.Creative Director at Compass Knowledge Group (Pearson) - 2002 - 2005 Ocoee, FL Supervised the design team and production of marketing efforts across a diverse range of media including print, web, photography, illustration, and copywriting for a leading provider of distance education and e-learning solutions (www.pearson.com). Ensured the overall quality of work produced by the creative department, managing creative projects from concept to completion, and maintaining alignment with marketing objectives. Translated marketing objectives into creative strategies, directing the creative team in the production of advertising and marketing collateral to effectively communicate brand messages and engage target audiences. Collaborated closely with internal stakeholders to understand project requirements and objectives, ensuring seamless execution and delivery of creative solutions that met or exceeded expectations.Sr. Graphic Designer at World Commerce Online - 1999 - 2002 Orlando, FL Branding, print and web design, on and off-line sales presentations and other marketing collateral in varying media. Created and executed individual marketing strategies to e-commerce clients. Increased sales and customer satisfaction using multimedia and static creative tools including Photoshop, Illustrator, Quark, Office Suite, and Flash.Sr. Graphic Designer at RSLCOM - 1998 - 1999 New York, NY Responsible for packaging, print collateral, prepaid phone card design, company publications, posters, flyers, sales media kits and marketing collateral. Designed creative briefs by gathering information and data through meetings with clients and management. Discussed their project creative needs and clarified any design issues. Produced high quality work while juggling multiple projects using a wide range of media, including photography, illustration, and computer aided design (Photoshop, Illustrator, Quark, Office Suite and web design software) under strict deadlines.Graphic Designer at Specialty Restaurant Corporation - 1994 - 1998 Orlando, FL Designed and created graphics to meet specific restaurant commercial or promotional needs. Responsible for all restaurant publications; developed magazine advertisements, newspaper advertisements, fliers, table tents, posters, menus, special promotions and mailers.EducationYork College of PA - Bachelors of Science MarketingUniversity of Central FL - Bachelors of Arts Fine Arts/Graphic DesignActivities & SocietiesGraphic Designers Guild, Art Directors Club, Orlando Advertising Federation, Sigma Phi Epsilon |
