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https://LINKEDIN LINK AVAILABLEStreet Address Great Smokey Drive Phone: PHONE NUMBER AVAILABLEAldie, Virginia - Street Address EMAIL AVAILABLEHIGHLIGHTS Master of Business Administration - (Sales, Marketing & Media Planning) Assertive and articulate manager with over 7 +years of professional experience in the Media/Advertising industry. Proficient in using Facebook Ads Manager, Google Ads, and Google Analytics. Dynamic media planner with experience in Sales & Marketing. Creative and innovative team player with strong interpersonal skills. Well proven analytical, communication, and decision-making skills, with the ability to learn fast, innovate, and problem solve under pressure. WORK EXPERIENCEAssistant Teacher (Part-Time) January 2024 Present The Goddard School of Herndon Plan and lead activities to encourage physical, social, and intellectual growth in children. Observe and document children's progress and discuss with parents. Develop schedules and routines to ensure that children have enough physical activity, rest, and playtime. Work with children in groups or one on one, depending on the needs of children. Manager - Sales & Media Planning April 2016 April 2023 Khushi Advertising Ideas Pvt Ltd, Ahmedabad, India Execute media planning and buying activities for advertising space in multiple malls across four major states in India. Over 3+ years of hands-on experience managing Facebook and Google Ads campaigns with proven track record of delivering successful outcomes in terms of revenue growth. Strong understanding of paid social and search advertising best practices and strategies. Foster strong relationships with national advertising agencies to secure business and achieve sales targets. Sell mall space for branding and activations, including developing and implementing mall- specific marketing initiatives. Developed a comprehensive media strategy for a major client resulting in a 15% increase in ROI within the first quarter, by identifying and implementing innovative new platforms. Conducted in-depth analyses of campaign performance metrics, identifying key areas for optimization, and recommending strategic changes that led to a 40% increase in conversion rates. Negotiated with top-tier media vendors to secure cost-efficient rates, saving clients an average of $25K per campaign. Collaborate with creative and marketing teams to create compelling media plans that align with business goals. Provide leadership, guidance, and mentorship to junior staff and media planners. Collaborated with cross-functional teams to analyze exclusive sole mall data trends, leading to strategic media planning decisions that increased sales revenue by 15%. Marketing Associate June 2015 March 2016KwickAdd Technologies Pvt Ltd, Ahmedabad, India Developed pre-sales materials such as presentations, reports, and company profiles. Acquired a comprehensive understanding of company policies and procedures. Conducted data collection and lead generation by cold calling & visiting various establishments, such as restaurants, salons, and hotels, in order to recruit them as clients. Initiated 50-60 calls daily which generated Retails client leads gradually increasing ROI. Observed and learned from experienced staff and managers. EDUCATIONMaster of Business Administration (Marketing Specialization) 2014-2016 N.R. Institute of Business Management, Ahmedabad, GJ, India CGPA 8.03Bachelor of Commerce 2011-2014S.M. Patel Institute of Commerce, Ahmedabad, GJ, India CGPA 7.0PROFESSIONAL TRAINING AND CERTIFICATIONSGoogle - Fundamentals of DigitalMarketingHubSpot Social Media Marketing CertificationPROFESSIONAL SKILLS Strategic Sales & Planning Strong Communication Team Management Relationship Building Multi-Tasking Customer Service Business Development Persuasive Buying & NegotiationSkill MS Office Suite Adaptive Learner Digital Marketing Social Media Marketing PPCLANGUAGE SKILLSEnglish, Hindi, Gujarti |