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Title Business Development Strategic Marketing
Target Location US-AZ-Phoenix
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Phoenix, AZPHONE NUMBER AVAILABLE EMAIL AVAILABLESUMMARY AND PROFILESenior Level Sales, Marketing & Business Development LeaderKellogg MBA with Executive Leadership, Marketing, Sales, Operations, and Individual Contributor experience. Proven ability to deliver profitable business engagements with major CPG and Retail brands. Annual revenue of employers has ranged from $1M to $20B, both nationally and internationally. Led cross-functional teams ranging from 4 to 200 and managed P&L budgets of $100M+. Essential skills include Defining, Simplifying, and Delivering Cogent Marketing and Sales Messaging, Connecting Strategic Marketing to Tactical Sales Results, Cross-functional Team Collaboration, Channel Partner Relations, Identifying New Market Opportunities, Maximizing Marketing ROI, and Public Speaking.PROFESSIONAL EXPERIENCELindner Recyclingtech America, Phoenix, AZStrategic Growth Manager2022 - 2023Recruited by Global GM to develop a major account program for significant multi-location prospects and develop strategic marketing messaging for the NA market. My role started as an individual contributor (direct sales). However, my technical learning curve, combined with a complete lack of leads, resulted in a move to head up all Business Development and Marketing for NA. This included evaluating new applications/segments for alignment with our portfolio, close collaboration with the sales team to generate relevant marketing materials and all social media and managing all trade show and association activities.Image Craft, LLC, Phoenix, AZVP, Sales & Marketing2020 - 2022Personally recruited by the Owner to lead all sales and marketing efforts for this highly specialized large-format print and visual communications solutions provider. Key engagements in Year 1 include Fiesta Bowl, Arizona Diamondbacks, Phoenix Suns, and Valley Metro.FUJIFILM North America Corporation, Hanover Park, ILVP, Strategic Marketing and Brand Management, Americas Region2015 - 2020Initially recruited by the Division President to plan, design, and implement a brand awareness campaign for FUJIFILM client-facing teams and brand owners within CPG, Retail, and Corporate verticals. Quickly promoted to lead all marketing efforts for the entire $750M Americas Region, including leading a 20-person team of product demonstrators, managers, and marketing specialists.Durst Image Technology US, Rochester, NYVP, Sales & Marketing2014  2015Led all sales and marketing initiatives for this $60M leader in the large-format digital printing arena. I was primarily responsible for the strategic marketing positioning of a portfolio of ultra-premium solutions for print service providers and the more tactical aspects of leading the North American sales and application specialists team. Notable successes include delivering the largest volume of equipment orders secured at a trade show in the organization's history and implementing its first integrated CRM platform.Madden, Chicago, ILVP, Client Services, VP, Sales & Marketing, Director of Marketing2010  2014Recruited as this $200M organization's first Director of Marketing, reporting directly to the President. I completed a full repositioning and rebranding, including website overhaul, launch of LinkedIn Company page, and development/production of comprehensive sales collateral. Promoted to VP of Sales & Marketing in Year Two, disbanded entire legacy sales team, recruited new resources, and implemented state-of-the-art outbound selling methodology. Outbound sales activity increased by 250%, resulting in an average of 20 introductory capabilities meetings with new prospects per quarter.EDUCATIONKellogg Graduate School of Management, Northwestern University, Evanston, IL, MBAJames Madison University, Harrisonburg, VA, BBA, Cum LaudeINDUSTRY ASSOCIATION EXPERIENCECurrent:-Institute of Scrap Recycling Industries (ISRI)  Committee Member-Solid Waste Association of North America (SWANA)  Member-National Waste & Recycling Association  MemberPrevious:-Board member of the Specialty Graphics Imaging Association (SGIA) and Association for Print Technologies (formerly NPES), where I also served as the Chairman of the Government Affairs Committee.-International Prepress Association (IPA) - Board Member & Chair of CEO/Business Development Conference-American Marketing Association  Member at Large-Brand Activation Association  Member at Large-Direct Marketing Association  Member at Large-IDEAlliance - Co-Chair, Brand Owner Focus Group and Member of Planning Committee for annual NA Spectrum Conference-Institute of Packaging Professionals  Member-New York Association of Graphic Communications  Member-Path to Purchase Institute - Member

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