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Southampton, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLE www.rodgersdigitaldesigns.comCAREER HIGHLIGHTSInnovative Graphic Design and Visual Communication:Led the creation and execution of comprehensive design projects including email campaigns, logos, websites, brochures, and banners for corporate clients, significantly increasing user engagement and conversion rates.Orchestrated and developed high-impact visual content for social media campaigns and product demo videos, significantly increasing viewership and enhancing brand visibility.Collaborative Projects and Brand Consistency:Partnered effectively with cross-functional teams, including marketing and web development, to align visual strategies with broader campaign goals, ensuring cohesive brand messaging across all channels.Worked closely with the product team at Pinnacle Construction to maintain brand consistency, facilitating a unified marketing and product experience.TECHNICAL SKILLSAdobe Creative Suite Figma HTML Hootsuite Video Editing Google Sheets Sketch Social Media MS OfficeGRAPHIC DESIGN & MARKETING EXPERIENCEGraphic Designer October 2018  PresentHValley Tools Southampton, PASkillfully create impactful YouTube advertisements, maximizing viewer engagement and response rates.Strategically design engaging email campaign layouts and graphics in close collaboration with marketing and web development teams, resulting in a significant 22% uplift in conversion rates.Expertly direct dynamic photo shoots and craft compelling video content for targeted social media campaigns across YouTube, Instagram, and Facebook, amplifying brand visibility.Creatively develop brand identities, including logos, websites, brochures, and banners, enhancing market reach.Innovatively produce captivating visual content for social media platforms, increasing user engagement by 25%.Create site wireframes to optimize navigation and layout, meeting graphic design specifications of 20+ clients.Website Designer March 2019  December 2023Elayne Bryn Art Huntingdon Valley, PAIllustrated page design concepts, merging arrangement, style, and aesthetics to fit the client's stated preferences.Delivered front-end website development services using WordPress, Hubspot, and various editing platforms.Programmed responsive and interactive websites utilizing HTML, CSS, JavaScript, and jQuery, ensuring cross-platform compatibility and optimal performance.Collaborated with a variety of diverse clients to establish visual presentation, branding, and e-commerce requirements, ensuring alignment with their strategic goals.Provided expert advice on website marketing and conversion funnel strategies; leveraged key SEO knowledge.Graphic Designer July 2017  December 2018Pinnacle Construction Bristol, PASpearheaded creative initiatives across diverse channels, including advertising, collateral, videos, social media, web development, and video editing, driving brand coherence and engagement.Collaborated with marketing to write graphics-centric social media campaigns; enhanced conversion by 14%.Conceptualized, produced, and fine-tuned detailed product demonstration videos, amassing over 25,000 views on landing pages and customer emails, thereby amplifying product visibility and interest.Forged a strategic alliance with the product team to maintain and reinforce brand consistency across product and marketing materials, ensuring a unified brand experience.EDUCATIONBachelor of Arts in Graphic Design Bucks County Community College Newtown, PA May 2020Associate of Arts in Web Design Bucks County Community College Newtown, PA May 2020