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SUMMARYI'm a versatile Creative and Operations Manager with over 9 years of experience spanning creative direction, graphic design, art direction, project management, and digital marketing. My expertise lies in translating complex ideas into impactful visual communications across various media. I've successfully led teams, managed projects, and enhanced business efficiency through innovative strategies and the effective use of digital tools. Passionate about creative solutions and operational excellence, I thrive in dynamic environments, consistently delivering projects on time, within budget, and aligned with client objectives and brand guidelines.SKILLSDesign/Tools - Adobe Creative Suite [Photoshop, Illustrator, Indesign, XD, Premier Pro, After Effects] Typography UI/UX Design Principles FigmaCreative Expertise - Concept Development Graphic Design Art Direction Branding Copywriting IllustrationCRM Software: Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, Oracle CRM, BitrixTicketing Systems: Zendesk, JIRA, ServiceNow, Freshdesk, BMC RemedyCommunication Platforms: Slack, Microsoft Teams, Asana, Trello, ZoomCloud Environments: Google Cloud Platform, AWS, Microsoft Azure, IBM Cloud, Adobe Creative CloudCommunication - Pitching Ideas Presentations Clear and Concise Writing Storytelling NegotiationLeadership and Management - Project Management Budget Management Client Relations Cross-functional Collaboration Mentorship and CoachingOnline Portfoliohttps://drive.google.com/file/d/17lWzfWPAX5LYuZyNhzcgXnC6foPOjWhA/view?usp=sharingWORK EXPERIENCEWalia Tax & Live Scan Consultant, Los Angeles - Hybrid June 2023 - PresentTitle - Creative and Operations ManagersKey ResponsibilitiesDirected creative and operational strategies, enhancing business efficiency by 25% through the strategic integration of digital tools like Salesforce and Asana to streamline workflows and data management..Led projects across different countries, enhancing collaboration and alignment with corporate goals using platforms such as Slack, Teams and Trello for improved communication and project tracking.Implemented innovative digital marketing strategies, improving project delivery times by 20% and increasing client engagement by 30% through targeted social media campaigns and SEO enhancements.Developed and executed digital marketing campaigns using Google Analytics and Adobe Analytics, achieving a 40% improvement in market targeting accuracy and a 35% increase in lead conversion rates.Ad Space Communication April 2021 - May 2023Title - Chief Creative DirectorKey ResponsibilitiesSpearheaded the development and execution of comprehensive 360 advertising campaigns for clients like Heineken, increasing client engagement by 40% through targeted digital and print media strategies.Directed a team of 12 creative professionals, boosting productivity by 30% and reducing project delivery times by 15% through enhanced communication protocols and leadership training programs.Managed client relations and project oversight, consistently delivering large-scale advertising campaigns 20% under budget by implementing cost-effective digital solutions and negotiating vendor contracts.Collaborated closely with UX/UI designers and developers to translate creative concepts into functional digital products, maintaining a balance between aesthetics and usability, showcasing advanced skills in digital design and team collaboration.Initiated and led digital transformation projects using AI-driven analytics and programmatic advertising techniques, enhancing campaign reach by 50% and improving customer engagement by 35% across all digital platforms.Berry Advertising June 2021 - March 2022Title - Creative DirectorKey ResponsibilitiesLed a high-impact 360 advertising campaign for Castel Group, which significantly enhanced brand visibility and consumer engagement across multiple platforms.Managed and mentored a team of 8 creative professionals, enhancing team collaboration through regular workshops and feedback sessions, which led to a 30% increase in campaign output and quality.Developed and presented detailed campaign analyses to key clients, securing contract renewals and a 20% increase in project scope due to high campaign performance and client satisfaction.Supervised the integration of advanced analytics tools such as Google Analytics and Programmatic Ads into campaign strategies, enhancing targeting efficiency by 15% and increasing client ROI by 25%.Zeleman Communications, Advertising and Production August 2020 - June 2021Title - Art DirectorKey ResponsibilitiesOrchestrated the conceptualization and execution of key multimedia advertising campaigns for major brands, adhering strictly to deadlines and brand guidelines, culminating in winning the prestigious Bronze Giraffe for Branding.Developed and presented innovative advertising concepts and visuals to clients and internal teams, significantly boosting client satisfaction by 20% and fostering a highly collaborative team environment.Led cross-functional teams in developing unified visual strategies across digital and print media, enhancing campaign coherence and boosting audience engagement by 25%.Created detailed visuals, storyboards, and sketches that streamlined the approval process, reducing decision-making time by 30% and facilitating faster project turnarounds.May 2019 - June 2021Title - Graphic DesignerKey ResponsibilitiesDeveloped and executed compelling visual designs for advertisements and branding projects, consistently meeting client specifications and deadlines.Created dynamic storyboards for TV commercials, leading to a 20% increase in client approval rates due to enhanced presentation quality.Actively participated in brainstorming sessions, contributing to the creation of innovative ad campaigns that boosted client acquisition by 15% through improved audience engagement.Afro FM 105.3 December 2018 - September 2019Title - Radio Producer and PresenterKey ResponsibilitiesDeveloped engaging content for a popular weekly show, significantly increasing listener engagement and expanding the shows audience reach.Strategically broke down complex topics into accessible content, enhancing audience understanding and participation during live broadcasts.Hosted the show with a dynamic mix of informative and entertaining discussions, leading to a 20% improvement in listener ratings and securing three major sponsorships from local businesses.ELNES Design, Consultancy and Marketing March 2019 - May 2019Title - Senior Graphic DesignerKey ResponsibilitiesDesigned innovative visuals for advertising and branding initiatives, which enhanced client satisfaction through improved visual communication.Created comprehensive storyboards for TV commercial projects, streamlining production processes and reducing revision cycles by 30%.Led creative brainstorming sessions that produced fresh and effective advertising campaigns, directly contributing to an increase in client acquisition and brand visibility.YNF General ConstructionFebruary 2018 - February 2019Title - Project ManagerKey ResponsibilitiesDefined project objectives, scope, roles, and responsibilities, ensuring all team members were aligned with project goals.Proactively identified and mitigated potential risks, minimizing impacts on project timelines and budgets.Managed dynamic project adjustments, adeptly handling changes in scope, schedule, and budget to maintain project momentum.Developed comprehensive project plans, scheduling key milestones, workstreams, and activities to ensure timely project completion.Led the construction of 6 minor roads, overseeing project execution to deliver quality infrastructure improvements.Colossus General ConstructionAugust 2017 - December 2017Title - ArchitectKey ResponsibilitiesDeveloped building information models using Revit, enhancing design accuracy and client proposal presentations.Designed major government building projects, translating complex requirements into practical architectural solutions.Oversaw the construction of commercial buildings, coordinating on-ground workforces to ensure compliance with architectural plans.Elnes Design, Consultancy and MarketingJuly 2015 - October 2016Title - Junior Architect / Interior DesignerKey ResponsibilitiesProduced detailed 2D drawings of floor plans and sections using AutoCAD, supporting project planning and execution.Utilized 3DS Max and VRay to create photorealistic visualizations, significantly enhancing client presentations and marketing materials.Conducted extensive research on specifications, materials, and building codes to ensure design compliance and innovation.Mama's Kitchen RestaurantAugust 2014 - February 2015Title - Graphic DesignerKey ResponsibilitiesDesigned compelling visuals for branding, contributing to a cohesive and attractive brand identity.Led creative brainstorming sessions to generate innovative ideas for marketing and promotional materials.Created versatile designs for various screen types and media platforms, increasing brand visibility and customer engagement.EDUCATIONAddis Ababa UniversityBachelor of ScienceArchitecture  (2011 - 2017)AWARDSGiraffe AwardBronze award for Branding [Enkopa]