| Candidate Information | | Title | United States Senior Copywriter | | Target Location | US-FL-Boca Raton | | Email | Available with paid plan |
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Click here or scroll down to respond to this candidateContactEMAIL AVAILABLEomLINKEDIN LINK AVAILABLE(LinkedIn)www.mattmartelli.com (Personal)Top SkillsPromotional CopyDigital CopywritingCreative WritingMatt MartelliSenior Marketing Consultant & Senior CopywriterNaples, Florida, United StatesSummaryOver 20 years experience as a bona-fide copywriter and creative powerhouse!ExperienceExpo Home ImprovementBusiness AnalystJune 2020 - Present (2 years 8 months)Dallas, Texas, United StatesResponsible for planning, vetting, setting up, and integrating essential business software between all departments including: Marketing, Sales, IT, Production, Call Center, and Human Resources. Primary objective and focus was integrating Email Service Provider (Hubspot) with CRM (Salesforce) to streamline lead flow, from prospect to customer, using complex workflows and automation. Currently, I'm responsible for maintaining and finding new ways to improve speed to lead while supporting all marketing and sales efforts, which includes our recent partnership with Costco.Flywheel360Co-founder & Principal, Senior CopywriterDecember 2010 - June 2020 (9 years 7 months)Flywheel 360 integrates marketing and sales systems to provide complete visibility and return on investment, from a prospects initial engagement through their first conversion all the way to becoming a customer. Primary roles included Chief Marketing Officer and Senior Copywriter. Cambium Learning-VoyagerEmarketing Manager & CopywriterJune 2007 - March 2010 (2 years 10 months)Carrollton, Texas, United StatesResponsibilities: Directing and managing all emarketing initiatives, including list management, targeted and automated email campaigns, PPC, SEO, social networking, CRM integration, and all related activities across three business units (Cambium Learning, Voyager, and Sopris Learning). Page 1 of 3JCPenney CorporationFreelance Senior CopywriterJanuary 2007 - May 2007 (5 months)Dallas, Texas, United StatesWorked with Saatchi & Saatchi in writing web, print and promotional copy for company consumer catalog and JCP.com.McCarthy AdvertisingExecutive Producer/CopywriterJanuary 2005 - July 2006 (1 year 7 months)Dallas, Texas, United StatesWrote and produced over 500 television and radio commercials for regional markets. Clients included Nissan, Pontiac/GMC/Buick, GM, Toyota, Mazda, Kia, Dodge, Ford, Honda, and Lexus.Verizon SuperpagesFreelance Interactive CopywriterAugust 2004 - January 2005 (6 months)Coppell, Texas, United StatesConceptualized and wrote web content, banner ads, and promotional copy for Verizon SuperPages.com.StarGateCreative Director & CopywriterFebruary 2001 - March 2004 (3 years 2 months)Dallas, Texas, United StatesHeaded creative department for an Internet software development company. Developed and oversaw all marketing efforts, including promotions, advertising, media placement, and collateral.Stanford Financial GroupFreelance Senior CopywriterJanuary 2003 - May 2003 (5 months)Houston, Texas, United StatesWrote and produced 16 radio spots for the Sean Hannity Radio Show as well 3 national television spots and four corporate videos. MatchframeInteractive Producer and Copywriter1996 - 2000 (4 years)San Antonio, Texas, United StatesPage 2 of 3Wrote and produced television, radio, and digital content for major companies and agencies, including Coca-Cola, Department of Transportation, San Antonio Spurs, and the H-E-B Grocery chain.EducationBaylor UniversityCommunications and Psychology (1989 - 1996)Page 3 of 3 |
