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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE * Candidate's Name .workfolio.com * LINKEDIN LINK AVAILABLE * EMAIL AVAILABLESenior Public and Media Relations ProfessionalBrand Management / Crisis Communications / Ratings & Research / Online & Social MediaSEO / Corporate Communications including position papers and speech writing / Copy Writing Event Planning / PR for TV Programs & Talent / Public Speaking / Not-for Profit / The Arts / Reputation ManagementConsistent record of taking public relations to the next level. Experienced on-camera spokesperson with strong writing skills and well-established relationships with the nation's consumer and business press, television, radio, and media critics, editors, and TV/Media trade press. Excel atDevising and executing effective PR plans and strategiesGenerating positive publicity and avoiding or mitigating crisis situationsDelivering extraordinary return on investment (ROI) to the client.Adept at maximizing value of social media. The Go-To Guy for all public relations matters. Brilliant at cross-platform packaging of consistent messaging.Contributing author to Managing A Public Relations Crisis: Top PR Executives On Crisis Management, Communicating Effectively, And Managing The TV Media, published by Aspatore Books.BA in Economics, Columbia College, Phi Beta Kappa. APR, Public Relations Society of America. Complete listings of affiliations.Work History & HighlightsFOUNDER / PRINCIPALFaraone Communications, Inc.1987 to presentFull-service public relations firm representing authors, performers, media and, news organizations, and radio/TV personalitiesFounded company and oversee all activities. Design and direct PR strategies and campaigns. Negotiate contracts; record and report financial transactions, recruit, hire, and manage staff. Develop new business establish and maintain media relationships. Manage client budgets of up to $5M. Selected accomplishments:Put Spanish-language TV on the map. WXTV was the top-rated Spanish-language outlet in NYC but the English-language major newspapers did not even include its programs in their TV listings. Demonstrated to the New York Daily News (which had refused to list WXTVs programs) that 33% of their readers spoke English and Spanish. Succeeded in getting the Univision programs listed as well as getting treatment for WXTV equal to that of New York's English language TV stations. Got a front-page story in the New York Times. Eventually every local newspaper which listed TV programs listed WXTV. Logged ROI of 20 times what WXTV spent on earned media.Orchestrated the first successful local TV challenge to NBCs Today and ABCs Good Morning America. Transformed and re-branded New Yorks Channel 5 (WNYW) converting it from an also-ran to the markets news leader following its purchase by Rupert Murdochs News Corp. Got Fox 5 News (Good Day New York) as much positive media exposure as all of its competitors combined for ROI of about 20 times what was spent. Placed the news that Good Day had beaten all the other breakfast TV shows among viewers aged 18 to 34. Simultaneously, kept negative stories about Fox 5 News out of the media.Drove the re-launch of the Edison Best New Product Awards. Brought the awards from obscurity to prominence with coverage in The New York Times, on CNBC, in Mediaweek, The Daily Beast, and a host of other news outlets. Secured an ROI of 25 times what it spent on earned media.Led media relations for launches of syndicated shows such as American Journal news magazine for King World Productions and Jerry Springer for Multimedia Entertainment. Made the Pix Morning News on Tribunes WPIX-TV in New York, a must-watch for the desirable 18-34 demographic. Generated ROI of 20 times what the client (WPIX-TV) spent. Launched eMadison, a pioneer in Electronic Data Interchange (EDI) for the advertising and media industries putting it in the forefront of a crowded field.Earned positive media attention. Represented nationwide Superstation WGN and the Emmy-winning Great Projects Film Company, developer of the PBS production America Rebuilds, which chronicled the rebuilding of the World Trade Center site. Secured a featured position for the show at the Television Critics Association summer press tour. Papered the walls with publicity for Great Projects. Achieved ROI of 20 times PR spend.Created and directed PR campaigns for series sale product of Time Life Video & Television. Used earned media to achieve high ratings on air and record video sales for product including Ken Burns The West (with PBS), The History of Rock n Roll (syndication), Alien Empire and Edward on Edward (with the BBC), and Time Lifes Lost Civilizations (with NBC-TV). Achieved an ROI of at least ten vs. cost.Established New Yorks John A. Reisenbach Foundation as the premier charity of the media and advertising community. Led media relations effort that that secured ongoing sources of funding and achieved ROI for the foundation of about 20 times what it spent.Elevated a presence. Raised the Broadcasters Foundation of America to its highest level of public awareness.Achieved favorable press comparisons for Home Team TV show to ABC-TVs Extreme Home Makeover and secured ROI in earned media of ten times what the client spent.Created the PR campaign for WhirlGirl, the first Internet-based, animated TV program. Garnered positive press coverage with feature stories in the New York Times and New York Daily News as well as a contract between Showtime Networks and Visionary Media, the program's producer. Achieved (ROI) of a $250K in earned media for Visionary at a cost of about two cents on the Dollar.Defused a PR crisis. When NY Yankee broadcaster and New York favorite Phil Rizzuto quit abruptly in a management dispute, the story hit the newspapers and the radio, giving the TV station and its boss a public black eye. Convinced the boss to bury the hatchet who then also convinced Rizzuto to return.Book PublicityAuthors include Calvin Hodock, former chairman, American Marketing Association (When Smart Companies Do Dumb Things); Dr. William F. Baker, former president, Thirteen/WNET, and George Dessart, academic and former vice-president, CBS-TV (Down The Tube); Pop-culture expert and longtime Marvel comic book editor Danny Fingeroth (Superman on the Couch); Professor (CUNY) and LaGuardia Archive head Dr. Richard Lieberman (definitive history of the Steinway piano, company, and family); noted media critic Marvin Kitman (The Man Who Would Not Shut Up, a biography of Fox News personality Bill OReilly). All of the foregoing books got ROI in earned media of no less than five times what was spent on their campaigns. Most of them got ROI of 20 times what was spent. Two stick out: Dr. Liebermans book about Steinway graced the first color cover of The New York Times Book Review (impossible to calculate value because The Times does not sell the cover of the Book Review, but more than one million copies were distributed) and Danny Fingeroths Superman on the Couch, which got ten minutes on NPRs All Things Considered and a five minute feature on Fox TV, in addition to its reviews and more radio appearances for the author. Fingeroths ROI was about 100 times what he spent on earned media.Earlier, served in Press Relations Director and Press Representative roles with TV and Radio Stations in Chicago, Philadelphia and New York.AffiliationsAcademy of Television Arts and Sciences (ATAS)British Academy of Film and Television Arts (BAFTA)Entertainment Publicists Professional Society (EPPS)Counselors Academy and Accreditation Judge, Public Relations Society of America (PRSA)Former Board Member & Officer, New York TV Academy (NATAS)Classic Car Club of America, Pierce Arrow Society, Eastern Packard Club, The Packard Club, Packard Automobile Classics, Mercedes Benz Club of America, National Chevy-GMC Truck Club, Pontiac-Oakland Club, National Corvette Museum, Antique Automobile Club of America, U.S. Holocaust Museum. |
