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New York, NY PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE EDUCATIONFORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MS, Marketing Intelligence GPA 3.8 Street Address -2022 Relevant Coursework: Data-Driven Marketing, Marketing Analytics, Marketing Technology and Innovation, Consumer InsightsBOSTON UNIVERSITY, COLLEGE OF COMMUNICATION Boston, MA BS, Communication with a concentration in Advertising Street Address -2021 Minor: Business AdministrationEXPERIENCEH4B CHELSEA, HAVAS HEALTH AND YOU New York, NYStrategic Brand Planner February 2023- February 2024 Developed brand strategy for a launch brand, including campaign development, data messaging, activation programs, and global brand planning Conducted social listening audits to mine insights and give actionable recommendations Assisted in developing creative briefings for multiple brands Led brainstorming workshops to advance strategic concepts Worked on multiple new business pitches Collaborated with account executives, creative directors, and project managers to create effective strategy TAKE ME OUT New York, NYBrand Manager Nov 2021- Jan 2022 Managed brand deals for social media influencer by maintaining relationships with sponsors and bringing in new brand partnerships Sourced relevant content creators to pitch for new deals, and sourced brands for creators to work with Managed social media account, branding details, pricing and negotiations, and events HAVAS HEALTH AND YOU New York, NYIntern June 2020-Aug 2020 Learned from senior leadership at multiple agency branches to engage in discussions about creative and strategic aspects of steering a healthcare advertising agency Designed and developed agency concept for innovative healthcare advertising and presented final project to CEO PROJECTSVEOZAH, H4B CHELSEA Worked on launching breakthrough, first-in-class womens health pharmaceutical brand Involved in all areas of healthcare provider side of launch, including brand planning, targeted messaging strategy, brand activations, and awareness campaigns Developed strategy plan from before launch through years after launch, including planning to blunt future competitors and adjustments given post-launch market response Conducted many rounds of primary market research and used the findings to create a point of view to inform our client of relevant insights and address specific barriers Collaborated with consumer agencies to align on overall brand strategy SKILLS Strategic Planning Project Management Social Media: Social Listening, Content Creation, Copywriting, Analytics Brand Strategy Marketing Analytics Excel for Analyzing Marketing Campaigns and Evaluating Performance Data Data Visualization