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Candidate's Name , TEXASEMAIL AVAILABLE PHONE NUMBER AVAILABLECareer SummaryA data-informed strategist, personable Team Lead and driver of seamless transformation & change prolifically enhancing the customer experience. Deep experience in workflow optimization, complex project management, mindful UX/UI design & empowering CRM. Fiercely protective of brand integrity & sensitive data yet inviting technical integration & innovative marketing. Most notable for providing digestible summaries on intricate activities, like omnichannel loyalty program launches, global product introductions, leading historical acquisitions, performing change implementation in both B2C & B2B environments. An understanding of business needs, traditional & modern methodological adaptations of Waterfall, Agile, & Six Sigma effectively drive growth and generate brand awareness.CORE SKILLS
Work EXPERIENCEDigital Asset & Big Data ManagementTask Tracking & PrioritizationCross-Functional Team LeadershipGovernance & ComplianceStrategic Planning & ImplementationResource & Change ManagementKPI Tracking & OKR AchievementCreative/Copy Review & ApprovalSDLC/Scrum/Agile/Kanban UtilizationData Reporting, Analyses & VisualizationUser Acceptance & QA TestingSOP & Workflow StreamliningCelebration & Acknowledgement!Project Management ToolsPrograms: ASANA, CONFLUENCE, JIRA, AXURE,SALESFORCE, TRELLO & SLACKAdobe: WORKFRONT, EXPERIENCE MANAGER. BUSINESS INTELLIGENCE & ANALYTICS,Microsoft: PROJECT, SHAREPOINT, AZURE, TEAMS, OFFICE SUITE, OUTLOOK & ONENOTEExperience:MARKETING DIRECTOR  THE IRAS FOUNDATIONBoard of Directors, Member  DEC 2023  PRESENT 2024Thought Leader and owner of The IRAS Foundation and its managed artist marketing strategy, and messaging initiatives to significantly increase brand visibility and artist exposure in maintaining alignment with our core mission utilizes optimized media mixtures to promote projects events talent and foster community engagement in DFW. Directing and managing teams of marketing professionals, nurturing a culture of creativity and collaboration, while emphasizing professional growth through regular reviews and development opportunities.MARKETING PROJECT MANAGER III  NEOGEN CORPMarketing, Acquisition Integration  SEPT 2022  OCT 2023Led the Acquisition & Merger initiative to integrate 3M healthcare's Food Safety brand portfolio, including hygiene monitoring products, collateral, customer data, and marketing talent into Legacy Neogen. Facilitated the transfer of historical data and ensured the continuity of operations post-acquisition. Successfully closed the project by managing data and knowledge transfer activities, including software training for new talent on Workfront and campaign structuring for Management.FOOD SAFETY SCRUM MASTER  3MGlobal Marketing, FSD  OCT 2021  SEPT 2022Dual role, FSD PM & Agile Coach/Scrum Master, ushered in transition over to Agile techniques environmental hygienic monitoring, hygiene maintenance & new product introductions campaigns, targeting international food manufacturers for 3M Global Food Safety. Fostered Agile/Scrum adoption, educating working teams in collaboration with agile experts, oversaw high-value projects on time and within budget, to reach & support continuous improvement and new business practices.INTEGRATED Marketing PROJECT MANAGER  3MGlobal Marketing, HealthCare  JUNE 2021  OCT 20213M Global MC Integration Lead PM: Created efficiencies to streamline work ingestion, centralized intake. Determined approval of requested work, engaged assigned resources, delegated tasks to cross-functional team members & organized SME collaboration. Shared weekly status report of project health with stakeholders. Managed schedule and coordination of critical meetings, documented project mishaps & milestones, plan deviations and deliverables A. Proactively took part in strategy & digital asset development, execution work, and audited implementation for compliance, sharing key results and encouraged continual improvement.TECHNICAL PROJECT MANAGER  JCPENNEYMarketing, Customer Loyalty  DEC 2016  NOV 2020Oversaw activities involving Loyalty systems &, serving as an intermediary for various technology teams, CRM, sales & 3rd party loyalty partners. Managed loyalty projects for increased member engagement, enrollments and shopping frequency, improved customer experience and secured technical alignment with a renewed JCPRewards messaging omnichannel strategy from direct mail to .com. Collaborated with IT to document business requirements & support a loyalty program with 50MM distinct customers (30MM 12mo active).EDUCATION
BAYLOR UNIVERISTYB.A. in Marketing & PR Journalism GRADUATED MAY OF 2014CERTIFICATES
GOOGLE BY COURSERAGoogle Project Management Professional CertificationGoogle Career Certificates  Completed February 2024Applying Real-World Project Management (Capstone)Google Career Certificates  Completed December 2023Agile Project ManagementGoogle Career Certificates  Completed November 2023REFERENCES AVAILABLE UPON REQUEST