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Candidate's Name
Marketing and Communications ManagementPHONE NUMBER AVAILABLE Montgomery, IL LINKEDIN LINK AVAILABLE EMAIL AVAILABLE SKILLSMarketing Programs Demand GenerationMulti-channel Marketing Marketing CampaignsTrade Shows Event MarketingMarketing Operations Project ManagementSearch Engine Optimization (SEO) Marketing Strategy Social Media Marketing Conversion OptimizationMarketing Analytics Content MarketingEMPLOYMENT HISTORYDirector of MarketingRainSoft of Chicago November 2014 March 2024Successfully created and managed content and campaigns for all social media accounts, digital media, SEO, websites and numerous marketing programs related to the partnership with Home Depot. Created and developed multiple teams of marketing territory managers throughout Illinois and Wisconsin.Amplified sales volume 27% YOY in 5 months by driving traffic and clicks on websites with creative contentExceeded sales plan in 5 out of 6 marketsDrove increased lead generation productivity 62% by creating and implementing innovative experiential marketing campaigns, POP materials using revolutionary and unique marketing campaignsDeveloped impactful tracking and reporting systems to manage metrics and ROIBuilt successful relationships with Home Depot national, regional, and district managersScreening, hiring, onboarding, and training hundreds of new hiresNational Marketing Communications Manager/Project Director THD Program RainSoft, Inc. October 2012 -November 2014Responsible for specific corporate marketing programs including multiple social media accounts, SEO, digital marketing, and 25+ corporate and dealer websites, managing the Home Depot partnership program, international and regional convention planning, RainSoft Rewards program, new dealer onboarding and Home Depot dealer onboarding programs, international sales contests, managing the RainSoft corporate relationship with vendors and partners, and various dealer support and marketing efforts.Concurrent position as project director, Home Depot sales programEffectively supervised a $700k annual Home Depot marketing fund including increasing digital assets, a variety of social media spends, and website developmentSuccessfully developed an effective business training program called RainSoft UniversityGraduated 31 new RainSoft dealership owners from RainSoft University, with new dealers producing in excess of $10.3M in annual revenue in one yearIncreased Home Depot program sales volume from $39M in 2012 to $74M in 2014Exceeded convention/trade show sponsorship revenue goal by 17%National Consumer Finance ManagerRainSoft, Inc. January 2009 October 2012Seek out and secure new favorable national and international finance sources for the RainSoft dealer network. Establish and build relationships with new and existing consumer finance companies. Develop and mentor dealers and dealer finance managers in the area of finance, including analyzing credit reports, obtaining approvals, negotiating finance terms with lenders and customers, analyzing the finance markets and reporting to the board of directors as to the overall climate and direction of the US finance market as it relates to RainSoft consumer finance. Candidate's Name  Resume Page 2Brought aboard new lender Preferred Credit, Inc., increasing monthly finance revenue from the first month(November 2009) of $57k to current average of over $1.1M per monthIncreased total monthly financed volume from $3.1M (December 2009) to $7.6M (April 2012)Effectively negotiated national finance agreements/contracts with my direct report, the president and CEO of RainSoft, Inc.Strengthened our portfolio of national finance companies from two (2009) to 13 national sources (2011)Consumer Finance/Operations ManagerRainSoft, Inc. June 2007 January 2009Manage the finance departments of 6 individual company owned RainSoft dealerships. Responsible for the analysis, approval, and funding for approximately $750k in monthly finance volume. Manage day to day operations of Chicago based company owned RainSoft dealership including warehouse, service and installation departments, marketing department, and sales department.Staff of 20+ team members from 4 departmentsDeveloped dealership operations and finance manualsSuccessfully balanced budgeting, forecast, and P&L responsibilitiesReduced accounts receivable balance from lenders from over $300k down to less than $50KIncreased lender bids on monthly finance portfolio by an average of $6500 per month Other Relevant Professional ExperienceLoan Processing ManagerMontalbano Builders 2005-2006General Sales Manager,Northwestern Dodge and Kia 2004-2005EducationEASTERN ILLINOIS UNIVERSITYLumpkin College of Business Bachelor of Science, MarketingTraining & Professional DevelopmentWater Quality AssociationCertified Water Specialist Level V (Master Level), certificate number 1048461, including Reverse osmosis/ultrafiltration, Disinfection, Deionization, and Ozone technology courses.