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EMAIL AVAILABLE  PHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLE  New York, NYResourceful and creative marketing professional and professional writer with strong track record creating captivating campaigns and media solutions. Expert at managing all marketing aspects, ranging from initial concept to finished work. Instrumental at developing social media presence and researching insights gained from analytical tools. Proven ability to utilize project management software to manage company deadlines.QUALIFICATIONS SUMMARYSocial Media MarketingWell-versed in effective utilization of social platforms, including but not limited to TikTok, Instagram, Twitter, and Facebook to communicate visually appealing and engaging brand messages.CopywritingWrite clear, concise, and compelling copy that captures the attention of the audience and drives desired actions, such as likes, shares, comments, and conversions.Research and stay up to date with industry trends, social media algorithms, and best practices.Collaborate with graphic designers and multimedia specialists to ensure that the copy and visuals complement one another.Continuously analyze and optimize social media copy based on performance metrics, feedback, and insights to improve engagement, reach, and conversions.Research AnalysisConducted research based on insights and analytic tools.Created detailed reports from analytics to improve advertising efforts.Campaign DevelopmentDemonstrated history of maximising consumer engagement and brand image through development of captivating campaigns.Client SatisfactionDemonstrated ability to interpret client briefs effectively and foster media development in accordance with requirements and budget.EDUCATIONM.A. Marketing (Communications)  University of MississippiB.A. Journalism (Graphic Design Minor)
University of MississippiTechnical SkillsAd Adobe Photoshop Adobe InDesign Adobe Premiere Adobe After Effects Instagram Twitter TikTok Microsoft OfficeAdditional ExperienceGreenhouse Wellness (Jan 2017-February 2021) Customer Service RepresentativeCollegiate Athlete (Ole Miss Womens Basketball)Prioritize multipe projects and adjust work cordingly, without contiued direct supervisionPreferred: BA in Communications, Marketing, Business, New Media or Public RelationsEXPERIENCE HIGHLIGHTSSocial Media/Digital Manager (A Moment of Magic)Develop and implement strategic social media plans to drive brand awareness, increase engagement, and generate leads.Create, curate, and publish engaging content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTubeMonitor and analyze social media trends, insights, and performance metrics to optimize content and campaigns.Engage and interact with followers, customers, and influencers to build meaningful relationships and foster brand loyalty.Collaborate with cross-functional teams to ensure consistent messaging and brand identity across all social media channels.Stay up to date with emerging social media trends, tools, and platforms, and recommend innovative strategies and tactics.Track and report on key performance indicators (KPIs) to measure the success of social media efforts and provide actionable insights for continuous improvement.Staff Writer (Jax Media / HBO)Writer for Season 4 of A Black Lady Sketch ShowDigital/Social Media Specialist (Johns Hopkins University)Creating social media content (@johnshopkinssph)Kept track of company projects and deadlines for digital campaignsHandling all engagements and responding to all questionsStaying ahead of all social media trendsKeeping track of public/social justice issues and creating relevant contentSocial Media/Marketing Manager (Career Coach Mo Faul)As the social media manager, I oversee all interactions with the public through implementing content strategies on social media platforms. My duties include (but are not limited to):Analyzing engagement/insights gained from social media dataKeeping track of projects deadlines and keeping track of deadlines using AsanaDetermined and prioritized workflow process and is responsible for entering all process details into LucidChart.Communicating progress of projects to other departmentsEngaging with customers via social media, email, and direct messaging from the websiteCreating graphics and editing video to post across all social platforms (LinkedIn, Facebook, Instagram)Identifying trends in customer interactionsPlanning digital campaigns to build community online.Contractor (MCSquared, Inc. Geotechnical Engineering firm)Assisted business development manager and marketing coordinator with duties such as:Website and logo developmentAdvertisement of civil engineering projects on social media (LinkedIn) and company growthFreelancer, Baltimore, MD (2015 - Present)Brand Coordinator / Project CoordinationCoordinate with brands to manage projects and assist with campaign development. Develop visually appealing campaigns and content to communicate brand messages. Utilize research, data, design, pattern, illustration, and texture to communicate carefully considered and highly intentional message.Keeping track of projects for brand owners and updating deadlines in calendars and systems (Asana)Developed email marketing campaigns and video content for social media platforms and target audiences.Increased sales and customer retention by creating targeted social media content for the audience.