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Click here or scroll down to respond to this candidateCandidate's Name
New York, NY Street Address - PHONE NUMBER AVAILABLE - EMAIL AVAILABLEResume LinkFigma ; PDFLinked-inProfilePortfolio LinkSlide deckVisual Art LinkFine ArtsEDUCATIONUX Design UpskillingCertification Year - 2024Kings Borough CommunityCollege, BrooklynUX Design CertificateCertification Year - 2021Coursera.,GoogleMasters in Graphic DesignGraduation Year 1998Institute of Art & Design,University of PunjabWith 18 years immersed in experience design, I excel in crafting visually compelling narratives that resonate across diverse audiences. I firmly believe that design is a potent catalyst for community behavior change. Whether shaping perceptions through graphic design or unlocking the emotive potential of visual art, my approach is deeply rooted in innovation. To me, design goes way beyond just looking pretty. It's all about organizing visual elements to make people excited, and push them to do something meaningful.Throughout my career, I've collaborated with a wide array of clients and stakeholders, each interaction enriching my understanding of the intricate interplay between design and human experience.SKILLSStrategic Design Thinking Research Concept Development Brand Identity Development - Project Management Digital and Social Media Campaigns - UX / UI DesignSOFTWAREFigma Adobe Illustrator Adobe Photoshop Adobe Premiere Adobe After EffectsAdobe In Design Adobe Audition - Microsoft Office Microsoft Excel PowerPointINTERESTReading articles on VR/ARExperimentation with XR design toolsDrawing and PaintingWORK EXPERIENCEFreelance - UX/UI Design Consultant 10/2021 - presentThrough user research strategy and agile methods, I define clear problem statements and goals, ensuring alignment with user needs. Crafting personas and journey maps provides insights into user motivations. During wire-framing and testing, I identify and address motivational points to enhance the user experience.Design Research Consultant Gurmani Centre for Languages and Literature. LUMS 07/2021 - presentEnsuring a consistent visual identity across all event materials, effective communication with both students and teachers is maintained. With a knack for executing complex projects within tight deadlines and allocated budgets, a sense of reliability and efficiency is brought to every task.Proficient in Adobe Creative Cloud, expertise lies in crafting visually captivating content, not only for impactful social media campaigns but also for designing book covers that resonate with readers and elevate the work of renowned writers.Project Manager Fashion Couture House 03/2006 - 05/2022Oversaw staff management, developed brand guidelines, served as a Product Quality Analyst, and managed accounts for weekly wages. At the outset, the project began with limited cash flow. However, over time, it successfully reached its sales target and expanded to open another store.Head of Marketing & Design Consultant Adam Milk Foods (Pvt) Limited. 02/2012 - 06/2022Developed a cohesive brand identity aligned with company values. Analyzed past marketing budget to determine smart advertising options and ensure alignment with business objectives. Implemented data-driven practices for effective advertising campaigns to meet sales targets. Managed the end-to-end packaging design process, ensuring compliance with food regulations and technical specifications.Collaboration with agencies and vendors to enhance brand presence at tradeshows.User Experience Designer Coeus Solutions GMBH 03/2020 - 10/2021Redesigned the logo with minimal changes. Initially focusing on optimizing their office space to enhance employee productivity within budget constraints and third-party stakeholder approvals. Identified lighting issues, space limitations for meetings, and revamped the food area and reception. Additionally, created icons for apps, revamped website UI, and developed case studies.Graphic Design Consultant North Aware Inc., Canada 06/2016 - 12/2016Led A/B testing of visuals for the "Smart Parka" Kickstarter, raising $3.2M in 3 months. Designed campaign identity and ensured consistent branding. Developed tech spec for the bulk production of garments.Advertising Manager - Al Razi Healthcare (A Project of Abu-Dhabi Group) 04/2006 - 09/2009During my time at ARHC, I was responsible for overseeing the allocation of our publicity budget across various platforms. However, after three months, my role evolved to include quality analysis across different sections. This involved identifying professionals in diagnostic/pathology, liaising with vendors to ensure state-of-the-art operation theaters, Installation of MRI and CT Scan from Seimens, and overseeing the construction of the facility. I'm proud to say that the project was launched successfully within the stipulated timeframe.Web Designer Marque technologies 11/1999 - 03/2003Designed front-end websites and developed multimedia presentations for financial companies. Created interactive presentations for key clients, including Surgical Tools Manufacturers, Housing Scheme Developers, and Banks.Managed teams of designers and closely collaborated with developers to ensure projects met client requirements.INDUSTRY PROJECTSYahsat Satellite UAE (Exhibition stand & Electronic profile)The Card Company (Greeting Card designs)Halcyon Aesthetics (Website Design/Product Photography/Product Labels)Memac Ogilvy UAEa)Dove Men - Label Designb)Russian Standard Vodka Labelc)Goody Kitchens - Print Campaignd)Duniya Financials - Print Campaigne)Domestos - PackagingMicrobytes Inc. (Interactive website)Dupatta Gali (Social Media Campaign)Gulistan Textiles (Company profile)Hilbro Surgical Instrument (Multimedia presentation)Lahore College for Women University (Adjumpt Faculty 2006-2007- BFA, Examiner 2011 - MFA)Bahudin Zakriya University (External Examiner - MFA Communication Design 2014-2015)USA Times (Magazine Design)Beech Tree (Seasonal Campaigns)La Senza (Launch Campaign) |
