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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE www.behance.net/Candidate's Name
Marketing manager: Marketing Strategies, Creative, Digital MediaInnovative hands on Marketing Manager with global CPG Project management and marketing experience. Specializing in fast-paced environments with very aggressive timelines. A market-oriented leader, skilled in managing project timelines from concept to completion. Proven success in collaborating with external and internal partnerships and fluent in branding, marketing campaigns, graphic design and cross functional team leadership. Areas of Key Emphasis
LeadershipProblem SolvingMarketing StrategiesResource ManagementProject ManagementBrand & Licensed PackagingBudgets & ForecastingVendor RelationshipsDigital MediaPresentationsMarketing MaterialsProject StrategiesAgency RelationshipsBrand ManagementCross Functional TeamsEmail MarketingProfessional ExperienceMarketing Manager Citi Retail Services Elk Grove Village, IL 2021 PresentDrive key partner and client generated marketing initiatives and with Meijer and Goodyear. Develop and execute Marketing campaigns and collateral and provide project management support for marketing program implementation.Facilitate cross functional team meetings. Ensure all projects (marketing and product) are executed on time and on budget according to all business and regulatory requirements including legal, fair lending and risk and compliance.Delivered on a key strategic initiative to increase Meijer new account volume and incremental sales by launching a Pre-Screen Acquisition campaign, the largest driver of new accounts in 2022.Oversaw the development and launch of multiple digital marketing strategies across paid display, social media, online banners, QR code and text to apply to expand the reach of marketing campaigns by 2%.Drove incremental value for Meijer by launching a private label to cobrand upgrade campaign to expand the buying power for loyal customers, expected to drive $11mm incremental sales.Marketing and Creative Consultant DeMunno Sales & Associates Northbrook, IL 2018 2021Successfully managing the marketing and creative process for manufacturers who are selling their products into Fortune 500 companies such as Walgreens, Kohls and Ulta. Establish pricing, positioning, retail promotional strategies and vehicles for success. Develop and maintain budgets that include marketing events, tradeshows, innovative promotional materials and displays. Hands on understanding of digital design such as website, social media and direct marketing.Advised EOS Lip balm to convert from spheres to sticks and recommended new flavor profiles. Increased sales over 200% from 2019 to present at WalgreensStrategically placed Telebrand's, As Seen On TV brands in Walgreens front store boats and by creating 3D imaging on the integrated panel graphics. Sales increased by 20%.Implemented new marketing strategy for I-Health Probiotics including increased trade promotions, larger social media exposure and increased sales by 15%.Creative Director and Marketing The Jel Sert Company West Chicago, IL 2014 2018Directed the creative for $225M company with over 500 active products. Defines and evolves the creative process to ensure successful brand development and launch. Heavily involved in trade and consumer marketing plans. Worked with the sales team to plan and execute new win/win retail programs. Develop and maintain the creative budget that includes artwork, print plates, stock photography and outside imagery purchases. Hands on understanding of digital design such as website, social media and direct marketing.Created, staffed and directed internal design department of 4 design professionals.Led cross-functional teams regarding new product innovation and packaging including R&D, Legal, Materials and Operations.Implemented Wylers Light shelf talkers at Family Dollar and saw a 20% increase in sales.Developed and executed the Otter Pops summer-bungalow-tour events to create excitement around the brand.Implemented Wylers Light on-line sampling and coupon program and saw a 15% increase in sales.Senior Creative Manager The Jel Sert Company West Chicago, IL 2008 2014Oversaw creative activities with agencies and internal cross-functional teams to create and enhance existing packaging art. Created a 3D image warehouse for internal and external teams to access for sales presentations, retailer trade advertising, sales collateral and digital platforms. Developed and implemented trade and consumer promotions in all classes of trade.Developed system of packaging mock ups for all sales calls and trade shows.Selected and managed 10 new design agencies to develop new design concepts, which resulted in improved on shelf presence.Implemented the PDQ program at Walmart and increased repeat orders by 30%.Created the on-shelf coupon program with Dollar Tree and increased Kool Pops sales by 20%.Developed FlaVorIce Plus in a club pack format exclusively for Costco as part of their better for you ideals.Brand Manager The Jel Sert Company West Chicago, IL 1998 2008Led efforts in all facets of category management, sales administration, and marketing to manage $100M portfolio with 80+ products. Created detailed business impact analyses of competitor activities to identify improvement opportunities. Provided product development ideation and developed full line extensions for assigned brands. Oversaw and maintained website content while also directing design agency to create product brochure, packaging, and advertising collateral materials. Experience with marketing brands in all classes of trade.Launched new brand, Wylers Light, into the market place with comprehensive promotional campaign utilizing national FSIs, TV and radio advertising and website development to promote consumer brand awareness.Created and implemented on pack promotions with partners including: Marvel, Disney and Saban. Promotions included instant win, coupon insertion and interactive promotion codes.Review product performance to identify trends and improve product mix and lifecycleEducation and CredentialsBachelor of Arts in Marketing DePaul University Chicago, ILCertified SQF Internal Auditor, Whiskey Steward Certification, PMP Certification in processTechnical ProficienciesAdobe Creative Suite (Illustrator, Photoshop Acrobat Indesign)Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook)Nielsen Data s Intellapacs FTP Software s ProofHQ. s Aprimo |
