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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLE Fort Lauderdale, FLBusiness DirectorHighly adaptable management professional with extensive marketing, sales, and strategic planning experience in the CPG retail and foodservice, food and beverage sectors coupled with entrepreneurship. An effective, people-oriented manager who applies customer and market knowledge to business strategy to foster market expansion and customer intimacy with profitable, cost-savings management.Areas of ExpertiseLeadershipDistribution NetworksSales ChannelsCPG IndustryStrategic PlanningSales Growth DevelopmentP&L ManagementU.S. Food Service IndustryConsumer & Sales ResearchFood & Beverage MarketsReal Estate ManagementSupply Chain ManagementAccomplishmentsAll $1B brands worked on throughout career achieved their respective annual operating plans net sales objectives.Developed reputation as highly knowledgeable and valuable to decision-making by brand, sales, and senior executives.Team results in strong consumer household brands (Campbells, Kelloggs, Coca-Cola, Minute Maid, Simply, Sprite, Seagrams, Fanta, Powerade, Keurig, Green Mountain Coffee).Career ExperienceAAI-FL, Fort Lauderdale, FL 2016 2021Owner/ManagerAchieved in multi-family real estate a ROIC of 25% as owner. Formed LLCs, secured private funding, acquisition, management, leasing, capital improvements and divestiture.Consultant, Fort Lauderdale, FL 2014 2016Advised firms seeking strategic input in consumer, category, customer, channel insights, and retail knowledge. Completed over 40 paid engagements, one of the highest among advisors (Bain, McKinsey, financial investors).Green Mountain Coffee Roasters / Keurig (now Keurig Dr Pepper), Waterbury, VT 2012 2014Director, Marketing Beverage Consumer InsightsOrchestrated gathering and use of sales and consumption data from branding and multi-channel distribution systems for coffee products to generate marketing insights and inform strategic planning.Negotiated delivery of consumption figure data from syndicated, household panel, POS and grocery retailers. Data was utilized in decision making at all business management levels yielding $500K cost savings.Applied research insights to enhance hot beverage product launches, increasing average yearly volume growth to 20%.Maintained category share above 85% while sustaining private label growth.Healthways, Franklin, TN 2011 2012Director, Strategy & Planning Product DevelopmentDeveloped first consumer insights strategic plan for e-commerce information services firm. Designed digital/mobile platform development framework and user experience marketing engage pillars that accelerated overall business marketing capability and product development pipeline. Utilized consumer knowledge and insight-led learning process to increase healthcare innovation.Partnered with Johns Hopkins Medicine and MIT to improve product design for healthy weight management system, earning strong favorability and purchase intent in four of five targets.Built Well-Being Voice, the nations first qualitative online research community dedicated to well-being improvement, in response to detailed assessment of market needs.Constructed companys first consumer market research and competitive business intelligence functions, which empowered product management department. Interviewed, hired, and trained staff in three months.Coca-Cola North America, Atlanta, GA 2008 2011Group Director, Knowledge and InsightsKnowledge and insights leader for $19B North American business with research responsibilities for decision support across the entire US beverage portfolio. Guided team to deliver insights for brand strategies through successful completion of 300+ projects spanning 9 business units and a three-year $30M program examining consumer and select shopping patterns. Improved ad copy scores and nurtured award-winning content utilizing consumer insights. Developed proprietary test protocols for consumer-oriented TV, online, radio and paid/earned media content. Brands managed included Coke, Diet Coke, Sprite, Minute Maid, Simply, VitaminWater, and assorted energy, tea and water brands. Enhanced professional and individual development plans for eight senior staff members.Reconfigured packaging, testing protocols, refocused vendor negotiations and management, repositioned brands and developed value proposition development resulting in $1.5M in company savings.Contributor to Global Coca-Cola Council that delivered standardization of best testing practices for global insights community, including leading Coke vs. Pepsi media assessment that produced $4M in savings.Kelloggs, Elmhurst, IL and Chicago, IL 2006 2008Group Director, Innovation Marketing Research & Consumer Insights, Specialty Retail and Foodservice ChannelsHelmed marketing innovation, insights and research for $2B division focused on brand growth for both retail and foodservice/out-of-home channels. The retail channel involved sales to convenience store/gas stations, drug, dollar, value, and warehouse club locations. The foodservice channel involved on-premise, chain restaurants, and broad-line distribution sales. Determined sales goals and priorities. Executed strategic planning for research, competitive analysis and tracking, and evaluation of consumer shopping insights.Increased annual growth 20% through creating a proactive agenda for innovation research.Identified and delivered targeted 10% productivity savings.Received club store channel and commercial foodservice division awards for insights delivery that fueled business growth and excellence in marketing activation.Additional ExperienceVice PresidentMarketing, ConAgra Foods, Omaha, NEMarketing Director/Senior Marketing Manager I & II, Campbell Soup Company, Camden, NJMarketing Development ManagerBakery and Foodservice, The Quaker Oats Company, Chicago, ILProduct Manager/Associate Business Development Manager/Assoc. Product Manager Sales Rep., Unilever, Chicago, ILEducationMasters of Science in Integrated Marketing CommunicationsNorthwestern University, Medill School of Journalism, Evanston, ILBachelor of Science in Advertising with specialty in MarketingBowling Green State University, Bowling Green, OH |
