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| | Click here or scroll down to respond to this candidateKathleen Burke www.kathleenburkedesign.comGreensburg, PA mobile: PHONE NUMBER AVAILABLEemail: EMAIL AVAILABLEProfileA multifaceted creative professional with a wealth of experience in design, education, and marketing. I know that good design is just the starting point. Great design goes above and beyond, achieving strategic goals and aligning with an organizations mission. I am actively seeking a role with visionary team that not only values creative problem-solving but also fosters a culture of challenge and innovation, where I can contribute original concepts that propel initiatives, make a tangible impact, and drive success.Work Experience: Design and MarketingLead Graphic DesignerCompuCom Systems, Inc. Fort Mill, SC, 2020-2023 Designed print collateral, digital assets, and templating systems as the lead creative, shaping the companys external brand identity and elevating audience engagement. Orchestrated the visuals of the 2022 rebranding initiative, seamlessly integrating a refreshed corporate image across all channels while meticulously refining and reinforcing brand standards. Co-architect of a proprietary in-house solution for digital asset management (DAM), streamlining processes to yield an average annual budget savings of $60K. Adeptly co-designed an enterprise-wide intranet suite in SharePoint, and owned the development and ongoing maintenance of the mission-critical marketing intranet sub-site. Provided graphics leadership for video/motion graphics specialists and guided design for high-stakes internal projects. Partnered with the lead creative writer and the proposal writing team, contributing to the creation of resonant copy while delivering detailed editing and polishing. Mentored junior designers, teammates, and interns, fostering their professional growth while cultivating design excellence. Marketing Consultant and Graphic DesignerKathleen Burke Design 2006-present Branding and identity design specialist, providing exemplary photographic compositing/retouching, engaging typography, and distinctive digital/traditional illustration. Craft compelling advertising and social media copy for paid and organic placements, creating persuasive and engaging marketing materials that effectively communicate the value of the clients product or service. Architect integrated marketing plans that elevate brand storytelling and amplify value propositions across channels and consumer touchpoints. Deliver engaging cross-platform print and web experiences that inspire audiences and forge connections. Leverage tools like Figma, Acrobat Pro, and Acrobat XD to collaborate with other creatives and stakeholders. Ensure flawless brand voice through meticulous copy editing and proofreading. Creative DirectorSpot Marketing Charlotte, NC, 2001-2011 Managed the agencys creative department and owned responsibility for visual branding and continuity. Created advertising and marketing materials for print, web, direct mail, trade shows, and multimedia. Designed and managed client and agency websites. Supervised contract designers, interns, and technical consultants. Senior Graphic DesignerInvestigative Resources Global, Inc. Charlotte, NC, 1998-2001 Orchestrated unifying global brand standards and served as brand liaison for the startup of the UK and Australian offices. Delivered innovative print, web, event, and digital campaigns. Pioneered market-leading web design/UX as the enterprises digital brand architect. Distilled complex concepts into compelling B2B sales enablement in partnership with cross-functional writing teams. Owned creative vision for Fire & Arson Investigator designed and edited bi-monthly special interest publication. Owner/ArtistJarrett Street Studios FL & NC, 1991-1998 Directed all aspects of a decorative painting business including client development, grant research and grant writing for public commissions, artistic development, on-site installation, and financial management. Conducted B2B and D2C workshops on decorative painting and faux finish techniques. Designed and maintained a successful retail space at multiple co-op gallery locations. Contributed as a project designer for several books on crafts and decorative painting published by Lark Books/Sterling Press. Work Experience: Higher EducationAdjunct Professor of Fine ArtsWinthrop University Rock Hill, SC, 2006 - 2020 Guided over 150 students per semester through engaging classroom and online courses in Art History, Art Appreciation, Critical Thinking and Writing, Digital Design, 2-D Design, Drawing, and Painting. Pioneered a special topics course on Ancient Egyptian art and architecture, later formally adopted into Department offerings. Designed online delivery course structures in LMS platforms like Blackboard and Google Classroom. Authored a well-received white paper on best practices for online course design and developed these concepts into a faculty training workshop. Crafted engaging multimedia assets elevating virtual course experiences. Honored with the Adjunct Excellence Award for 2015/16 in recognition of exemplary teaching. Served on the Winthrop Office of Online Learning (WOOL) Advisory Group. Adjunct Professor of Fine ArtsUniversity of South CarolinaUpstate Spartanburg, SC, 2014 - 2020 Taught asynchronous online courses in Art History and Art Appreciation to an average of 90 students per semester. Created video and multimedia assets for course delivery using Blackboard. EducationMaster of Fine Arts Winthrop University Rock Hill, SC Bachelor of Fine Arts Seton Hill University Greensburg, PA Core CompetenciesFluent in Mac and WindowsSoftware, Expert level:Photoshop, Illustrator, InDesign,Acrobat Pro, Word, PowerPointSoftware, Advanced level:Figma, Premier, AfterEffects,Keynote, HTML5, CSS,Dreamweaver, WordPress, Excel,SharePoint, Hubspot, Canva, WixNotable Design ClientsMichelinParamount ParksCharlotte-Mecklenburg SchoolsCharlotte Mecklenburg LibraryYMCA of Greater CharlotteRiverbanks Zoo and GardenAmerican Red Cross of Greater CarolinasCarolina Business ReviewCharlotte HornetsMatrix Real Estate ServicesWinthrop University, Dept. of Fine ArtsGirls on the RunHerrmann InternationalNC Rehab CodeidentiversityPublicationsEmbracing Encaustic: Learning to Paintwith BeeswaxLinda Womack. Hive Publishing, 2015.Role: Contributing ArtistThe Michaels Book of Arts and CraftsDawn Cusik and Megan Kirby, editors.Lark Books, 2003.Role: Contributing DesignerMuscleMag InternationalRobert Kennedy Publishing, 2001.Role: Commissioned illustration of ArnoldSchwarzenegger for a feature articleThe Well-Decorated GardenLaura Dover Doran. Lark Books, 1999.Role: Contributing DesignerGildingJane LaFerla. Sterling Publishing, 1997.Role: Contributing Designer |