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GEORGSEMAIL AVAILABLE PHONE NUMBER AVAILABLE Darien, CT Street Address
PROFESSIONALSUMMARYSuccessful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies by creating content. Creative Social Media Manager experienced in executing social media strategies across social platforms. SKILLS Decision MakingMicrosoft Office SuiteSocial Media ManagementDigital Media AdvertisingDigital Content DevelopmentWeb Content ManagementAbility to Be a LeaderTeam DevelopmentWORK HISTORY Director of Sales and Marketing Laurent Lighting - Darien, 10/2020 - CURRENT CTAnalyzed sales and marketing data for improved strategies. Cultivated and maintained strategic alliances with key partners and vendors. Managed sales promotions and marketing strategies on major social media sites. Achieved sales goals and service targets by cultivating and securing new customer relationships.Evaluated market data to develop and create business strategies and marketing plans. Increased customer engagement through social media. Developed marketing content such as blogs, promotional materials, and advertisements for social media.Designed and implemented social media strategies to align with business goals. Directed creative process for traditional and online ads. Developed campaigns, led design and tracked results. Handled customer inquiries and suggestions courteously and professionally. Managed customer accounts to secure customer satisfaction and repeat business. Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters.Lead Lash Technician/HR Recruiter Coordinator Amazing 02/2018 - 08/2021 Lash StudioAssisted with recruitment process by posting job ads, filtering applications, scheduling interviews, assisting in interview process and drafting offer letters. Supported HR functions with emphasis on record keeping, data entry and general HR tasks.Edited job position announcements before authorizing post. Evaluated timecards for accuracy on regular and overtime hours. Reviewed human resources paperwork for accuracy and completeness. Counseled managers and employees regarding company policies, procedures and workplace issues.Coordinated company training and compiled training reports and communication to support compliance with corporate requirements.Maintained human resources information system and kept employee files up to date and accurate.Sent notices to employees and subcontractors regarding expiring documentation. Enhanced brand awareness by creating engaging and shareable social media content. Increased audience engagement through the development of tailored content for each platform.Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.Assistant Store Leader Steve Madden 08/2016 - 02/2018 Developed solid professional relationships to broaden efficiency of sales professionals both in store and online.Built relationships with team members to encourage willingness to address concerns and issues.Trained new-hires on sales procedures to better service customers. Reduced customer issues by 20% with introduction of surveys and questionnaires. Established and modeled company's service expectations by utilizing training sessions monthly.Assisted with general maintenance of store to keep environment perpetually clean and presentable.Mentored employees to help improve skills and enable team members to become peak performers on job.Created training modules in partnership with HR for new hires. EDUCATION West Virginia University, Morgantown, WV EXPECTED IN 12/2024 Master of Science: Integrated Marketing Communications William Paterson University of New Jersey, Wayne, NJ 08/2022 Bachelor of Science: Business ManagementMinor: Art StudioParisian Beauty Academy, Paul Mitchell Partner School, Hackensack, NJ 10/2018 New Jersey License: EstheticianAwarded Certified MUANew York School of Interior Design, New York, NY 06/2015 Design Certificate: Interior Design