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Click here or scroll down to respond to this candidateCandidate's Name 8520 Northcote Ave. Munster, IN 46321EMAIL AVAILABLE PHONE NUMBER AVAILABLESummaryUniquely talented director-level copywriter, marketing manager, and content strategist offering more than 25 years of agency and in-house experience with an established history of contributing to successful marketing initiatives and campaigns from initial concept through project completion. Collaborative, results-oriented leader recognized for initiative, flexibility, and consistently meeting deadlines. Specializes in relevant, engaging communications that resonate with consumers and inspire action consistent with and often exceeding specific business goals.ExperienceHomeowners Financial Group, Scottsdale, Arizona January 2022 to March 2024Content Strategist Created and developed the style, voice, and tone of company communications in the marketplace and ensured they were used consistently across all internal and external marketing channels Responsible for all written copy across a variety of platforms including website, social media, blogs, and print and online collateral Developed and led the content calendar in partnership with colleagues within the marketing department to regularly create original content that communicated the company story in the marketplace Ensured all copy was on-brand, adhered to internal and industry compliance guidelines, and maintained the highest levels of quality and accuracy Developed content strategies that communicated effectively with each of the companys key audiences consumers, referral partners, and loan officer recruits.CrossCountry Mortgage, Chicago, Illinois April 2019 to December 2021Senior Content Marketing Director Oversaw the brand voice of a top 10 retail mortgage lender in America across all channels and media as a member of the senior creative team. Managed a team of five writers and content strategists by providing leadership, vision, and strategy as well as setting standards for conceptual and executional excellence. Promoted the professional development of the corporate content department. Owned, managed, and continually updated the brand style guide to coincide with major brand shifts and other special requirements. Ensured that all messaging was clear, accurate, intelligent, and reflected CrossCountry Mortgages mission and brand standards. Partnered with the public relations department for press releases and other press and media communications. Created persuasive messages and compelling stories that informed, entertained, inspired, and engaged while also generating brand loyalty in consumers. Wrote for every delivery channel, including short- and long-form content pieces, social media posts, and advertisements.DeanHouston, Orland Park, Illinois October 2016 to April 2019Digital Content Copywriter Created and implemented the textual content (the voice) of client deliverables spanning a wide range of B2B marketing platforms (online, mobile, print, trade show). Worked with limited guidance from the Creative Director and Project Manager to develop the overall concept (the big idea). Crafted creative content and copy for a variety of basic to complex brand communications, marketing applications, and initiatives. Wrote both short- and long-form marketing campaign materials and helped drive the overall creative direction for key clients in the food processing, energy, and automotive industries.Guaranteed Rate, Chicago, Illinois April 2015 to October 2016Senior Copywriter Provided the creative voice across all communication mediums (web pages, landing pages, blogs, brochures, billboards, display ads, TV and radio ads, emails, flyers and postcards) for one of the 10 largest retail mortgage lenders in the U.S. Responsible for carrying a consistent message across multiple mediums to create an effective "call to action" experience. Conceptualized and crafted disruptive taglines and branding copy for new product rollouts, including the companys Digital Mortgage, the first of its kind in the industry. Worked closely with the CEO and CMO to execute multiple, parallel projects under deadline pressure. Wrote video advertising scripts and ghost wrote blogs in the voice of the company's celebrity spokesperson, Ty Pennington. Created subject lines and direct marketing content for email campaigns, some of which generated as much as 90% higher open rates and 75% higher click-through rates than previous averages. Instructed junior copywriters about direct marketing and social media best practices as well as effective project management.Playboy Enterprises, Chicago, Illinois Nov 1998 to March 2012Senior Marketing Communications Manager, Print/Digital Group Oversaw the writing and established the voicing of sales- and marketing-related copy for Playboy's e-commerce properties, including the online subscription site Cyber Club (cyber.playboy.com) and the online and print versions of the Playboy Store (www.playboystore.com). Created copy for social media accounts, e-mails, and ads for print, television. and radio. Storyboarded, scripted, produced, and edited digital videos, including "ELIAN WASSUP" in 2000, one of the Internet's earliest viral videos. Was a key player in the branding, content population, and launch of The Smoking Jacket (www.thesmokingjacket.com), Playboy's safe-for-work entertainment blog that created multiple new marketing opportunities and revenue streams. Coordinated all aspects of original features and advertising campaigns valued at up to $500K. Analyzed customer behavior; instituted retention and reactivation initiatives; and conceptualized and implemented brand identities and marketing campaigns for internal and external clients.Schawk Retail Marketing, Chicago, Illinois March 2012 to April 2015Senior Copywriter (Contract) Wrote product descriptions for the U.S. and U.K. versions of the Nike Store (store.nike.com), focusing on apparel, footwear, and NFL licensed merchandise; for Lord & Taylor (www.lordandtaylor.com), focusing on mens and womens fashions; and for Oakley (www.oakley.com/store), focusing on extreme sports gear and lifestyle apparel. Mentored junior copywriters about managing workflow and external client relationships.Lyons Consulting Group, Chicago, Illinois June 2013 to April 2015Copywriter/SEO Consultant (Contract) Wrote search engine-optimized product descriptions for the online stores of a variety of clients including Henri Bendel, Havaianas, SkinCareRX and Oneida/Anchor Hocking.Infinity Resources, Itasca, Illinois Oct 2011 to April 2015Copywriter (Contract) Wrote product descriptions for the print version of the Collectors Choice Music catalog, focusing on CD, vinyl, and video releases across all genres.Re:Invention Marketing, Chicago, Illinois and Coronado, California May 2012 to Oct 2013Senior Strategy Consultant/Copywriter (Contract) Advised clients on creative marketing tactics and social media best-practices. Assisted companies in their efforts to heighten brand voice, use storytelling to connect with customers, engage employees, and stand out from competitors. Wrote blog posts, case studies, white papers, promotional e-mails, and branding content for the corporate website (www.reinventioninc.com).Klettke & Associates, Chicago, Illinois Sept 1997 to Nov 1998Senior Staff Writer/Project Lead Managed the writing and publication of Spectrum, an employee newsletter for the Bank of Montreal U.S. Group of Companies, focusing on Harris Bank; and The Link, an employee newsletter for SecurityLink from Ameritech. Coordinated assignments for multiple vendors including photographers, graphic designers, and printers. Researched and created monthly strategic issue plans. Wrote press releases and public-relations strategy proposals.EducationMichigan State University, East Lansing, Michigan B.A., JournalismPortfolio/Complete Employment History/Referenceshttp://chrislathrop.carbonmade.comhttp://LINKEDIN LINK AVAILABLE |
