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Click here or scroll down to respond to this candidate Candidate's Name
Data-Driven Digital Marketing Leader: UX- and Customer-focused.Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLEOnline Resume/CV:www.CyndiSmith.com3-minute Career Summary Video: YouTube.com/@CyndiSmithSUMMARYAccomplished digital marketing and email marketing manager with a proven track record of success in many industries. Expertise in all aspects of digital or integrated marketing, strategy, marketing automation, Email Marketing, AEM, SEO, site development, HTML/CSS, SMM, CRO, paid SMM, segmentation, content marketing, offline campaigns.
PROFESSIONAL EXPERIENCE
ROLE: Email Marketing SpecialistAmazon Web Services Global Product Marketing Email TeamSeattle, WA (Remote)
Feb 2024 PresentSUMMARY: Marketing automation Building HTML and text emails with Marketo with dynamic content, tokens and Velocity Script for an international, multi-lingual audience (e.g. EMEA, APAC, NAMER). Managing multiple campaigns at differing stages simultaneously. Crafting tracking codes and drip campaigns, flows, etc., to move prospects through the marketing funnel. CRO through A/B testing of Landing Pages and emails. Crafting, editing, optimizing, deploying, testing and reporting on email campaigns for Amazon Web Services on projects around the globe. Using Marketo and Salesforce to pull lists, segment audiences, create emails and test/launch campaigns. Used Adobe Workfront, Slack, Prime and other tools to manage projects. Reporting on campaign KPI and ROI using Excel for data visualization. Communicating all analytics to stakeholders.Skills: Marketo Email Marketing CAN-SPAM Compliance HTML5 Workfront AEM Project ManagementROLE: Digital Marketing Consultant, Email Marketing, Marketing Automation ManagerWebvixn Digital SolutionsSultan, WA (Remote)April 2023 Feb 2024SUMMARY: Marketing automation using HubSpot and Marketo, crafting messaging and drip campaigns to move prospects along the marketing funnel. Web Development using WordPress, Drupal, and hard-coded HTML for small business websites, Site Construction, SEO both onsite and technical, Security, Cookie Permissions. Used a variety of WordPress themes, including Gutenberg and others. Building landing pages, contact forms, Google AdWords and Bing PPC marketing, Social Media Marketing setup and management for Facebook, Twitter, Instagram. Reporting analytics with GA4 and Adobe Analytics and Microsoft Excel regarding site traffic, CTR, Conversion Rates (CRO) and other major KPI. UX Design Testing.
Remote Contract Roles 2022-2023 ROLE: Email Marketing ManagerInternational Society of Pharmaceutical Engineers (ISPE) Robert HalfJan 2023 April 2023
A project supporting the email initiatives of the International Society of Pharmaceutical Engineers' many live events, seminars, webinars, conferences, meetings, and international events. Using HubSpot Marketing Automation to set up workflows, drip campaigns, personalization, dynamic content, and email templates. Creating graphics, writing copy, and pulling information from a variety of teams and stakeholders to engage members and grow the database. A/B and multivariate testing, reporting, optimization, CX mapping, focus on KPIs and ROI including traffic and conversion rates and CRO. Intermediate SQL list pulls and querying.
ROLE: Digital Marketing ManagerPost University Sentinel U MarketingJuly 2022 December 2022Implementing a new instance of Marketing Automation (Marketo). Connecting nursing and other healthcare students with career development, skills enrichment, and brighter professional futures by providing Online Healthcare Simulations to Higher Education Institutions and Hospitals. Marketing Automation with HubSpot, SEO, SEM, PPC, SMM, Paid Social Marketing, Email Marketing, CRO, Integrated Marketing.Skills: Marketo Email Marketing Digital Strategy SEO CRO Project Management ROLE: Email Marketing SpecialistAmazon Web Services Partner Network EmailMarch 2022 June 2022Crafting emails (triggered, drip campaigns, tokenized, personalized, etc.) for the Amazon Partner Network (B2B) events, newsletters, announcements, and webinars.
B2B Email Marketing for the Amazon Partner Network. Crafting, editing, optimizing, deploying, testing and reporting on email campaigns for Amazon Web Services Partner Network (B2B). Using Marketo and Salesforce to pull lists, segment audiences, create emails and test/launch campaigns. Editing and optimizing email copy, A/B testing, drip campaigns, event marketing, webinar marketing, etc. Reporting on campaign KPI and ROI using Excel for data visualization. Communicating all analytics to stakeholders.Skills: SQL list pulls, querying Marketo Email Marketing CAN-SPAM Compliance HTML5 StrategyROLE: Marketing Coordinator; Web Content SpecialistCostco Business Delivery, CorporateIssaquah, WA
February 2020 February 2022SUMMARY: Coordinator: Project management (multiple simultaneous projects) using Monday.com and Adobe Workfront and the Google suite, Building and sending emails to targeted segments of the Costco database, coordinating new warehouse openings, writing copy, editing the website www.CostcoBusinessDelivery.com, creating Social Media Marketing content, analytics (Adobe), reporting, A/B testing, organic SEO, offline marketing projects: direct mail postcards and mailers, brochures, printed signage for warehouses around the country.
Marketing project coordination and project management. Supporting Costco Business Center warehouses around the nation. Responsible for Email Marketing, website quality control and editing, content creation, new warehouse launches, online and offline advertising, agile team environment. Promoted to Web Content Specialist to perform on-site SEO, Email Marketing, Social Media Marketing and paid digital campaigns. Competitive analysis for buyers and PPC campaigns.
Web Content: Customer Experience testing, HTML emails, Customer Retention through drip campaigns, website content updates, QA. Publishing from staging to live site, content creation, SEO, CRO. Utilizing Adobe Analytics.ROLE: Marketing Manager, Leadership TeamEastside Exterminators, Inc. www.EastsideExterminators.com
Woodinville, WAFebruary 2018 April 2019SUMMARY: Leading all channels under the Marketing umbrella, offline and online, including managing two teams: IT (newly moved under the Marketing Manager) and Marketing (3 employees, several vendors). Focused 80% on B2C, expanded business into the commercial marketplace (created new B2B section, content). Promoted to Leadership Team. MANAGEMENT: Directly managed the Marketing Team, the Digital Team, and the I.T. Team. Established Rhythm of Business (ROB) plan, integrating input from Executives, field reps, marketing, the call center, and Engineering to collaborate and forecast pipeline projects. Followed the EOS management framework.
ONLINE MARKETING: Created the brand voice and brand standards for the company.
EMAIL MARKETING: Created automated in-house program (list creation, Customer & Prospect; Responsive templates, GDPR and CAN-SPAM compliance, personalized, best practices), incorporating form logic, lead generation, scoring, nurturing, drip campaigns with HubSpot and other tools. SOCIAL MEDIA MARKETING: LinkedIn, Instagram and Facebook Premium (paid) SMM, Publication Calendar (Excel, Teams, Basecamp), scheduled posts, current events posts, honing the brand voice, imagery, and copy for all social media posts; Multi-channel SMM management with HubSpot. Implemented video/videography in PPC campaigns and in Social, Paid Social, LinkedIn, and YouTube. SITE DEV: Created detailed RFP and selection criteria for new CX and UX-focused website re-design, hired vendor, worked with remote team to develop two new sites; initiated first e-Commerce funnel. Initiated site re-design to improve load speed (especially mobile), conversion rates (CRO), UX, and the holistic Customer Experience. Also crafted AMP LANDING pages and AMP scripting for mobile search. CUSTOMER RETENTION: tested campaigns to re-engage dormant customers, cross-selling with other services and co-selling with offers and refer-a-friend campaigns.
ORGANIC: Re-gained lost organic Google traffic and increased qualified organic traffic by 400% YOY using on-site (Technical) SEO, Content Marketing, and inbound content strategies.
Ongoing: Constantly A/B testing, troubleshooting, and optimizing landing pages, emails, CRO, and PPC ads for higher quality scores, page load speed, and improved conversion rate, reducing the CPC by nearly 50%. Optimized Google Ads to shrink Cost-per-Conversion by 35%.
OFFLINE MARKETING: Jingle, Direct Mail, Signage, Referral Program, first Broadcast and Streaming Television Commercials, Sponsorships, Community Outreach, Company Events, Employee Recognition and Retention. Created all Marketing Materials, print and digital. Listening to and scrutinizing Call Center recordings for training and research purposes. Revised phone tree and scripting, 80% close rate in Call Center. IN-DEPTH REPORTING: Strong in all data analysis and data visualization tools. Reporting on KPIs weekly, monthly, and annually, including sessions, bounce rates, conversions and CRO, lead counts and sources, lead nurturing/conversions, ROI analysis, campaigns, call volume, winning keywords, social engagement, Facebook (B2C) and LinkedIn (B2B) marketing, competitive analysis and intelligence, enabling data-driven marketing decisions. Presenting competitive intelligence, user experience, correlating with KPIs; presenting weekly. UX RESEARCH: pain points (dropout problems), flow/funnel analysis and optimization, heat mapping,
PREFERRED TOOLS: Certified in Google Analytics. Dashboarding, call tracking, OPTIMIZATION FOR CONVERSIONS. Marketo, Microsoft Excel (SME), Power BI, Dreamweaver, Adobe Creative Suite (all graphics, video, wireframing, storyboarding, coding, testing), PowerPoint, Outlook, Teams, Slack, Salesforce Marketing Cloud (SFMC), Litmus, SpyFu, SEMrush, Google Analytics, Google Tag Manager, etc.ROLE: Digital Marketing/Email Marketing Manager
Electric Mirror, LLC. www.ElectricMirror.com
Everett, WADecember 2016 October 2017SUMMARY: Managed All Website Development and Digital Marketing Projects and Campaigns, including Marketing Automation (with SalesForce & Pardot), Lead Generation, Email Marketing, Inbound Marketing and Social Media Marketing, Website Re-design and Development, Landing Pages, A/B testing, etc. for the manufacturer. Focused on improving our universal Customer Experience (UX, CX) to exceed/anticipate visitor expectations and provide the optimal web visitors User Experience. Extensive competitive intelligence and analysis. Promoted to SharePoint Administrator.
MANAGEMENT & PROJECT/CAMPAIGN MANAGEMENT: Cross-team collaboration [content developers, a graphic designer, product manager, R&D, SalesForce admins] to create B2B (80%) and B2C (20%) digital campaigns for all channels. Worked with HR to list, interview, hire for positions on growing team. Worked within EM Rhythm of Business to forecast, manage projects and personnel, and improve communications between departments. SITE DEVELOPMENT, RE-DEVELOPMENT: Developed, managed, maintained company web pages in-house, WordPress Gutenberg site for external facing site, SharePoint intranet (Admin), SEO landing pages, email landing pages, PPC landing pages and microsites; Created AMP pages and updated site with AMP scripting/tags. Planned, A/B tested, implemented and improved corporate landing page UX to improve conversion rates: new UX conversion rates jumped 30%. Improved processes for lead nurturing and conversion tracking, trained/educated all stakeholders. Researched and proposed revisions to architecture to optimize funnels, improved multiple KPIs.
SOCIAL MEDIA MARKETING: Created a Publishing Calendar, wrote and developed all content and graphics, developed program of scheduled posts, promoted product launches, promoted customer projects, engaged customers during events, held lead generation contests and campaigns. Premium posts on Facebook, LinkedIn, and Twitter. End-to-end Social Media Marketing Management. Dashboarding and reporting ROI and leads.
Improved EMAIL MARKETING to a database of 750,000 (and growing), start-to-finish Email Marketing Campaigns: built target personas and stories, pulled lists (SQL querying) with matching attributes, designed engaging graphics, A/B tested and optimized layout, messaging & subjects improving Open Rate, CTR and conversions, reported KPI/ ROI. Revised existing drip campaigns (adjusting timing, logic, adding personalized content with logic) and set up/created new drip campaigns for all new products, both B2B and B2C.SME for Salesforce Marketing Cloud Marketing Automation. IP and Domain Reputation control, troubleshooting any glitches or formatting issues, tested cross-platform compatibility with Litmus. set up CRM dashboards for KPIs, reported on Salesforce Marketing Cloud and with Excel. MARKETING AUTOMATION: SalesForce SFMC, taught all teammates some specific/fundamental uses of SalesForce, SFMC and Pardot to pull reports for specific KPI, pull targeted lists, set goals and events, and nurture leads. Set up Lead Generation forms (Gravity Forms) that integrated directly with SFMC, automated entering the lead queue for grading and triggering events when appropriate.
CONTENT MARKETING: Wrote original copy, developed whitepapers, created ads, crafted posts in blogs, Facebook, Twitter, LinkedIn, Instagram. Organic content (brought in leads without PPC). Initiated the content calendar; prepared Social, Email and Content campaigns ahead of time for automated launch times. Keyword research and SEO optimization of content, trending topics; managed team with writer and graphic designer. COLLABORATION: Led and participated in cross-department and cross-team collaboration with Product Marketing, Engineering, Content Marketing, Graphic Design, Research and Development, and Production for all PRODUCT LAUNCHES and to create SEO-supportive content (landing pages, blog posts, social posts, content clusters) for all new products. Collaboration and tracking via Slack.
Provided ANALYSIS of PPC and email campaign data; spearheaded data hygiene for marketing automation; Google Analytic; competitive analysis of marketplace and competitors strategies.
Used Litmus to ensure deliverability and non-breakage of emails.ROLE: Web Manager, Digital Marketing
Western Colorado University www.western.edu
Gunnison, COJune 2013 December 2016
SUMMARY: Led digital team to increase applications by 30%. Manager, Team leader, Project Manager for web development projects, software application projects; Managed, maintained and developed university websites, content strategy, and all digital marketing efforts. Marketing Materials, Content Marketing, Social Media Marketing, SEO, PPC, Email Marketing, Programmatic Marketing. Deployed the Marketing Automation program (Marketo then Hobson s Radius). Worked closely with Director of IT to gain buy-in for new web technologies across large number of stakeholders. Served on Procurement Panel. MANAGEMENT: Led a team of 11 student workers and two marketing teammates (Brand Specialist and Content Strategist). Established the first Rhythm of Business (ROB) for both Undergraduate and Graduate Studies marketing. Sat on Leadership Board as department representative. DIGITAL PROJECTS & AUTOMATION ACHIEVEMENTS: 30% increase in submitted applications! UX design and testing, A/B testing, heat-mapping, usability testing. Set up marketing automation with HubSpot, set up Marketo (1.5 years), HootSuite, implemented Hobson s Radius (a SalesForce-based platform) as administrator; stretched very limited marketing budget and increased all major KPIs. Updated SEO to support PPC campaigns to improve CTR, quality score and conversion rates. REPORTING: Started custom dashboarding for stakeholders, analyzing, tracking and daily/weekly reporting ROI, all KPI and PPC campaigns with Excel and PowerBI.
WEB DEV: Project Manager for development of a new brand and new university website, facilitated data migration from the previous site (equivalent of 20,000 pages, 300 staff/SMEs content, 80 areas of study, plus Admissions/Application Funnel).
CONTENT MARKETING: Wrote strategic copy (focused on targeted keywords found in SEM/SEO keyword research), created landing pages, and created content for email campaigns, inbound marketing and SEO;
EMAIL MARKETING: Built target personas, SQL queried and built lists with attributes that matched our target persona; Pushed out campaigns with multiple stakeholders (requiring personalization, logic and collaboration with remote teammates/stakeholders, achieving multiple department approval). CAN-SPAM compliance.
SOCIAL MEDIA MARKETING: Spearheaded in-house Social Media Marketing program on Twitter, Instagram, Facebook, and LinkedIn. Cross-channel and multi-account management. Created and embodied the brand voice. Curated content from all departments and projects. Created Publishing Calendar. PROJECT MANAGEMENT: Assembled and led cross-division teams for various online and offline projects (Department-specific printed and digital brochures, campus tour, recruiting events, web content optimization, PPC campaigns, etc.) Example: http://webapps.western.edu/virtualtour/
MARKETING AUTOMATION Manager for all Digital Marketing. Collaborated on procurement, setup and implementation of new CRM system [first Marketo (1. 5 years), then to Higher Education-specific solution built on SFDC platform].
ACCESSIBILITY AND SEO: Led the Accessibility Initiative for all university websites; revised technical SEO with proven results; applied site governance (QA, SEO, Accessibility, Policy) with SiteImprove;
================= OTHER RELEVANT EXPERIENCE ================ (1) Web Developer/Email Marketing/e-Commerce, Online catalog sales, SEO
MESA Distributors, Inc. www.MesaDist.com, www.MesaSupplies.com
Fort Worth, TX; October 2012 April 2013 (2) Digital Marketing and Web Development ConsultantWebvixn Internet Solutions www.CyndiSmith.com
San Diego and San Francisco Bay Area, CA; January 2002 October 2012, April 2023 Present
(3) Internet Marketing Manager, Marketing ManagerCrested Butte Mountain ResortCrested Butte, CO; February 1999 June 2002 (4) Nine Years of Web Development Experience, Founder and Account ManagerWebvixn.com, Web Development and Digital Marketing AgencyRemote
(5) Various Marketing Roles: Lexus, Toyota, Rock Concert Lighting, Real Estate, Travel, Ski ResortsOTHER SKILLS AND TOOLS:
Excellent presentation, communication, and reporting skills (for C-level on down).
Web development using WordPress, Drupal, hard-coded HTML/CSS5. Deep knowledge of many Content Management Systems (CMS): WordPress, Drupal, ShareP0int, AEM, Joomla, etc.
Extensive Teaching, Software Training experience for all levels of internal customers, from non-technical rookies to seasoned professionals. Both in-classroom and via webinars with WebEx and other webinar platforms. Maintaining IP/Domain reputation and content scheduling to prevent flagging.
Marketing Automation Tools: Sales Force Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, Hobson s Radius, SFDC, etc. Expert with GDPR/CAN-SPAM rules and Email Marketing best practices. Expert in creating and testing message deliverability and cross-platform compatibility.
Acted as the internal support hub for company-wide non-technical Web Editors, CMS users, and Software Users (Drupal, WordPress, ColdFusion, Joomla, MS Excel Fundamentals, Photoshop Basics, MS Project, etc.). CRM Admin: Create user roles and permissions, handle all user administration, support users with technical help.
Project Management: multiple projects and teams, Remote Team Management, Cross-departmental team creation and development, using Microsoft Project, Teams, Basecamp, Tick, Slack, Skype for Business, Trello. A/B testing for UX and Funnel Optimization, Page Load Speed, Landing Pages, Site UX Design. A/B testing and revision of messaging in emails and user flow. Dashboarding, Analyzing and Reporting KPI traffic (visits, quality of visitors, clicks, engagements, conversions), funnel optimization and effectiveness, revenue by source, ROI, top landing pages, quality scores of PPC campaigns. Digital Content: SEO-driven content creation, UX writing, editing, copywriting for funnel and lead nurturing.
Offline Content: Copy Writing and Editing for email, print, content strategy, optimization, marketing. Creating department and company-wide Processes and Policies: documentation and education. Web and Marketing Analytics with Google Analytics, Adobe Analytics, Excel, PowerBI. Languages: HTML, CSS, XML, ColdFusion, PHP, JavaScript, some SQL, Some Python, French. Expertise (10+ years of experience) in Marketing Automation & CRM tools (Marketo, Hobson s Radius, Hootsuite, Pardot, HubSpot). Site Governance, Quality Assurance, Accessibility, Analytics: SiteImprove, GA, GTM.
Data Analysis & Data Visualization: Excel, Power BI, etc.; Representing KPI visually for internal communications and reporting to C-level leadership. Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, PremierPro, AE, FW, InDesign, etc.), web and print graphic design.
Direct Targeted Marketing and Promotions: lead generation, nurturing, segmentation, targeted on- and off-line, tracking, reporting. Social Media Marketing (LinkedIn, FB, Twitter, Instagram, etc.) Editorial Calendar Management, Hootsuite automation, TweetDeck. Ads, promotions, analytics. Paid Social Marketing on LinkedIn, Facebook, Instagram.
Search Engine Optimization & Marketing (SEO and SEM).
Competitive analysis, SpyFu keyword research, SEMrush PPC optimization. Google Analytics Certified, Google Webmaster Tools, Google Tag Manager, Local, Remarketing, PPC. Eyes set on learning more about AI and Machine Learning and how they affect Digital Marketing.
Team Leadership: love to work with millennials and young talent, passionate about helping my employees grow in knowledge and fulfillment while having fun and crafting their own career paths. Managed teams for PR/Communications, Graphic Design, Social Media, Brand Management, Search Engine Marketing, SEO, Email Marketing, Asset Production (videos, photos, imagery, podcasts, drone footage, field photography, product photography, animation, printed marketing materials).
Always enthusiastic and striving to learn new ways to make myself a more productive, encouraging, and efficient manager, team player and communicator.RECENT PROFESSIONAL ACHIEVEMENTS:
Led first in-house Email Marketing efforts at Western: more than 8 million emails, 150 campaigns; segmented, targeted, automated list (purchased and organic).
Revitalized in-house Email Marketing campaigns at Eastside Exterminators and Electric Mirror.
End-to-end Email campaign creation including imagery, messaging, responsive template building, list sourcing and building, with CRM tools. Personally developed high-speed, high-conversion, UX-focused company websites to handle a variety of sales paths and funnels. Led Projects (Project Management) for several successful, enterprise-level web development projects, including site builds, re-designs, web apps, mobile apps, integrations with CRM, etc.
Managed Remote Teams (both internal staff and vendors) to accomplish multiple projects within deadlines and budgets.
Trained and evaluated 100+ web editors on SEO and Accessibility tricks, techniques and best practices. Led development and launch of new, UX-focused, responsive, mobile-friendly websites and web projects, including https://western.edu, https://www.western.edu/admissions-office/experience-western#, https://electricmirror.com, https://eastsideexterminators.com, https://cange.com, and many more!
Increased ROI on PPC campaigns by 40% using long-tail keywords.
Increased traffic, decreased Bounce Rate, increased Conversion Rate on Apply, Request Information and Visit pages 22% by focusing on CX, improving UX design and re-vamping SEO. Created targeted sticky and evergreen content to support successful SEO, PPC and Inbound Marketing efforts. Improved lead acquisition and conversion rates with UX A/B testing, heat-mapping, SEO, content development and marketing, lead nurturing.
Improved Search Engine Ranking (SERP), Advanced Google Analytics (Certified), data junkie. Trained, managed and supported 80+ Web Ambassadors: distributed authorship platform taught editing, best practices for SEO, UX, CX and accessibility, official style guide. PPC Keyword research and strategy with SpyFu and SEMRush.
Upgraded site by creating focused AMP pages and AMP scripting to support/improve Google mobile search.
Constantly innovating with latest web technologies including new CRM (SalesForce, Hobson s),
responsive and mobile-first emails, A/B testing, marketing automation, SEO, e-commerce.EDUCATION:
BA in Economics, Minor in Math (28 credits), Literature (34 credits), The University of Texas, Austin
Upper Division GPA: 3. 7
Dean s Honor List: Ampla Cum Laude, Cum Laude Ampla et Magna.
Doctoral Program in Economics, Southern Methodist University (one year, unfinished,
moved into Marketing).MAEd Master of Arts in Education Program 30 credit hours out of 34, University of Phoenix.Google Bootcamp CertificateHubSpot Digital Marketing CertificateMarketo Email Marketing Certificate
ACTIVITIES, ACCOLADES and MEMBERSHIPS: National Merit Scholar; Near-perfect GRE score!Honor Roll: University of Texas Suma Cum Laude, Cum Laude Ampla et Magna.Volunteer horse handler at Little Bit Therapeutic Riding Center, Redmond, WA;
Volunteer High School Ministries Assistant with Timberlake ChurchMember: The Elks Club #92 (Seattle, WA)Member: The Fraternal Order of Eagles (Sultan, WA)Member: Interaction Design Foundation (Web UX Design, Design Thinking)Member: Higher Education Web Professionals;
Member: American Marketing Association;
Member: Digital Marketing Association;
Member: Classic Yacht Association;Member: Jack Russell Terrier Club of America;Member: Eastlake High School PTSA, Board; Lake Washington School District Curriculum and Education Committee;
Friends of the Library, King County, WA;
Previous Crested Butte Center for the Arts Board of Directors;
4 years as Community Mardi Gras Celebration Committee Chair;
Favorite pastimes include equestrian sports, sailing, camping, motorcycle riding, hiking, fishing, biking, skiing, family beach trips, blogging/Marketing forums; volunteering and Tutoring.
FEATURED SKILLS AND TOOLS:
Expert with email marketing, design and best practices.Fluent in CAN-SPAM compliance, deliverability and content scheduling. Cross-platform compatibility, responsive design, clear and compelling subject lines, using pre-header text to show in recipients inboxes, simple/clean layout utilizing white space, testing and re-testing (A/B and Multivariate testing of layout, subject lines, calls to action or other elements that can affect the email s effectiveness and conversion or CTR). Attention to IP/domain reputation and volume scheduling requirements. Email template scripting for sophisticated email personalization | 15+ Years of ExperienceCreating responsive design emails, mobile-first emails and cross-platform compatible emails. Creating drip campaigns personalized with logic concerning the customer pathway. Testing UX and logic for personalized customer pathways. Using AmpScript with SFMC, personalization tokens in HubSpot, and other personalization codes to create robust, personalized emails with fields like name, topic of interest, lead score, custom content, calls to action, etc. Enterprise ESPs (HubSpot, Marketo, Salesforce Marketing Cloud, Hobson s Radius) | 8+ Years of ExperienceUtilizing a variety of Marketing Automation software platforms to add personalization to websites, create landing pages, create drip-campaigns and customer journeys. Deep experience with a variety of programs. Have grown with the evolution of Marketing Automation products to improve performance. Extensive reporting to track successes and challenges, as well as reporting ROI, CTR, Conversion Rates and more.
Project Management-heavy skills and the ability to multitask.
Thrive at running multiple projects and campaigns in a fast-paced, enterprise environment. Using a variety of project management tools including Monday.com, MS Project, BaseCamp, etc. Cross-team collaboration with multiple teams with varied technical skills and understanding.Collaborating with multiple stakeholders, reporting KPI to leadership and stakeholders, listening to other teams' goals and needs to create the best experience for the customer. Utilizing a variety of collaboration tools, including MS Teams, Slack, Monday.com, and more.) Heavy reporting with Excel, some PowerBI, PowerPoint, and other presentation tools. HTML and CSS | 20+ Years of ExperienceCoding HTML emails, editing code for websites and emails, crafting CSS files, integrating HTML with PHP and JavaScript (including WordPress, Drupal and HTML websites), Notating and Documenting code for teammates and collaboration, various large projects in my professional experience. Maintaining and improving SEO with technical coding like alt tags, link titles and more. Utilizing inline CSS, style attributes, classes and IDs, media queries to create responsive design emails from scratch. Evolving CSS practices over the years, currently familiar with CSS3 but always learning. Testing cross-platform compatibility with Litmus. Avoiding practices that mainstream email platforms are incompatible with.REFERENCES:
BRIAN BARKERDirector of Marketing, Colorado Mountain CollegeFormer Director of Marketing & Communications,
Western State Colorado University (direct supervisor)EMAIL AVAILABLEPHONE NUMBER AVAILABLESUSAN GELLERTCo-founder and Managing Partner at Blaze AssociatesFormer Director of Marketing at CBMR (direct supervisor)EMAIL AVAILABLEPHONE NUMBER AVAILABLE SHARON ROEBUCKChief Operations OfficerEastside Exterminators (direct supervisor)EMAIL AVAILABLE
DEANNA TOWNSENDPresident/Co-OwnerEastside Exterminators (one level above supervisor)EMAIL AVAILABLEPHONE NUMBER AVAILABLERECOMMENDATIONS:
Please feel free to peruse my LinkedIn Profile and Recommendationshttps://LINKEDIN LINK AVAILABLE#recommendationsSOCIAL MEDIA:
TWITTER: http://twitter.com/webvixn
FACEBOOK: https://facebook.com/cyndi.m.smith
LINKEDIN: http://LINKEDIN LINK AVAILABLE
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