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Title Product Manager Digital Marketing
Target Location US-IL-Cicero
Email Available with paid plan
Phone Available with paid plan
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.VISHWANARAYANANPRODUCT LEADERC O N T A C TPHONE NUMBER AVAILABLEEMAIL AVAILABLEChicago, IL 60527LinkedInSKILLS Digital Growth Strategy Digital Marketing Search Engine Optimization(SEO) Search Engine Marketing (SEM) Conversion Rate Optimization(CRO) Human Centered Design (HCD) Web Analytics & DataVisualization UX Prototyping SQL Customer RelationshipManagement (CRM) Program Management Organization ChangeManagement Go-to-Market Strategies Stakeholder Management Agile Methodologies Quality AssurancePROFESSIONAL EXPERIENCEDirector of Product Management Mar 2022 - Sep 2023 LendingTree Inc. (Charlotte, NC) Led Product strategy, definition, launch and long-term vision for initiatives across audiences of the marketplace for a $220M flagship Home Ownership Line of Business Conducted product discovery, successfully deploying design thinking frameworks to improve consumer journeys & optimization efforts using A/B tests to pursue new product opportunities and refine existing offerings Led and inspired product teams to innovate & achieve core business outcomes while fostering a collaborative and innovative culture with Sales, Analytics, Marketing & Engineering Achieved increase in lead conversion rates by 12% and improved Customer Satisfaction (CSAT) & Effort (CES) scores Lead Product Manager Jun 2021-Mar 2022Deloitte Touche Tohmatsu Limited (New York, NY) Drove decision analyses around capital expenditure & product development across multiple digital transformation programs in the Global Audit and Assurance portfolio Led 3 product scrum teams driving product development to bring to market, SaaS tools in various stages of their product maturity curve Championed product marketing & go to market (GTM) strategy across various global leaders consisting of Member Firm partners & senior executives across Deloitte taxonomySr. Product Manager, Digital Transformation Jul 2019-Jun 2021 Honeywell UOP (Chicago, IL) Led strategy, design & Product development for a Customer Analytics & Insights Management tool enabling technical sales Engineers to engage customers better Developed the Product vision & roadmap focusing on key user pain points& under-served needs Improved cycle time on new engagements by approx. 30% and contributed to an ARR uplift of $3 million, including an increase in new project wins by a factor of 1.8Sr. Product Manager, Digital Strategy Jul 2018-Jul 2019 Panduit Corp. (Chicago, IL) Designed a rolling Product roadmap & modelled User Personas' by conducting Voice of Customer (VOC) studies across multiple theatres globally (NA, EMEA, A-Pac, LATAM, etc.) in order to design targeted product feature sets for a transactional Distributor (B2B) experience, authored and managed using Adobe Experience Manager (AEM).VISHWANARAYANANPRODUCT LEADEREDUCATIONMissouri University of Science &Technology - Master of Science,Mechanical Engineering (2009)SRM University - Bachelor ofScience, Mechanical Engineering(2003) Deployed custom dashboards using Power BI by using advanced analytics to blend data from site analytics and other data sources to provide valuable insights, informing future product decisions Delivered new user registration by over 10% & Monthly Active Users(MAU) on the MVP site by over 20% in first quarter post go-live Principal Product Owner Jun 2016-May 2018Walgreens Boots Alliance (Chicago, IL) Principal Product Owner and Key Consumer Advocate for 'Walgreens Express'  a Digital Omni-Channel Order Management portal that delivered enhanced prescription safety and reduced time to sell by 65%, increasing Customer Experience (CX) metrics by a whole integer point Designed reporting dashboards by curating data from site analytics to aid product optimization Championed store employees and pilot user base to re-engineer workflow processes and new digital toolsGlobal Product Manager May 2013-May 2016Deloitte Touche Tohmatsu Limited (Chicago, IL) Led the design & development of a Global Knowledge Management (KM) tool used by over 210k practitioners across all practice groups & lines of business Audited baseline workflows, conducted Customer & User research studies, compiled & quantified VOC data to develop a comprehensive product roadmap and delivery schedule Delivered increased content contribution rate by 60% from baseline metrics using content analytics and quantified user feedback Sr. Product Manager Mar 2011-May 2013Coventry HealthCare, an Aetna Company (Chicago, IL) Conducted functional system development of Medical Management modules across multiple product lines, lines of businesses & functional areas for a Fortune 500 Insurance Client Revamped & streamlined analysis and specifications creation, coordinated solution design and business strategy including Interface design and deliverables to technical teams Designed system interfaces including building custom Reports and Letters applications.

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