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Click here or scroll down to respond to this candidateCandidate's Name
LEAD MARKETING MANAGER MANAGING EDITORCOPYWRITER CREATIVE DIRECTORExperienceAT& TDallas, TXLead Marketing Manager, Creative Director, Managing Editor January 2014 to August 2023* Built and managed the first in-house writing team for AT&T Business Marketing. Hired and trained copywriters, editors, project managers. Oversaw operations and contracts. Subject expert in 5G, Internet of Things (IoT), Cloud Connectivity, Cybersecurity, Voice and Collaboration, Mobility, and Fiber products. Planned programs and executed through all stages, including post-mortem, to drive sales and build brand awareness. Served as writer and managing editor for AT&T Business technology blog and small business e-commerce blog. This included managing contributing writers and influencers, plus co-managing content calendars. Was a go-to ghost writer for C-Suite leadership and contributing writer for Brand and PR teams. Lead writer and UX strategist for e-commerce digital marketing team. Co-wrote and developed the AT&T Business Brand Voice. Wrote and produced continuing education writing courses assigned to 3,500+ employees. Developed content retirement method using analytics to measure performance. Worked with brand agencies, legal, design, sales, marketing, and subject matter experts to develop best practices, processes, workflows, and efficiencies. Designed all copy process flows in QuickBase and Aprimo. Used PowerBI and Google Analytics to report program performances. The Bergen HausDallas, TXOwner Executive Creative Director 2009 to present I have provided content and editing for agencies and businesses: Studio6, The Container Store, The Promotion Network (TPN), Nimble Worldwide, Black Lab Creative, Defakto, Tocquigny, Simmers Creative, Lisa Miller and Associates, Nine*Eighteen Jewelers, MetroHero Homes, The Family Place, BrandCory Advertising, Perot Museum of Nature and Science, The North Dallas Chamber Baseball Association, The Zero to Five Foundation, AT&T.* 1.2014 - 6.2017 contracted through KForce. 6.2017 8.2023 AT&T, Inc. PHONE NUMBER AVAILABLECandidate's Name .carbonmade.comThe Javelin A gencyDallas, TXCreative SupervisorSeptember 2005 to June 2008AT&T, Bank of America, Blockbuster Online, Mitsubishi Motors. Leadership and InnovationMarketing, Advertising, PromotionsStrategy and StorytellingEditorial Creative DirectionContent CreationWorkflow Process DevelopmentBrand Voice DevelopmentCross-Channel CollaborationCustomer PersonasTeam BuildingProject and Client ManagementMarketing Across the Sales FunnelAgency and In-House ExperienceEditing and ProofreadingCoaching and MentoringEducationBachelor of Arts, EnglishThe University of the SouthSewanee, TNStrengthsEMAIL AVAILABLECandidate's Name LinkedInCandidate's Name
LEAD MARKETING MANAGER MANAGING EDITORCOPYWRITER CREATIVE DIRECTORMarketing Drive WorldwideMinneapolis, MNGroup Creative Director September 1999 to June 2002 E*Trade, Motorola, TiVo, JCPenney, Anheuser-Busch, McCleod USA Telecom, Red Baron Pizza, Tonys Pizza, Freschetta, Schwans Frozen Foods Services, Cost Cutters Hair Salons, Adams Golf, and Grain Belt Reserve. The Zipatoni CompanySt. Louis, MOSenior CopywriterJanuary 1998 - September 1999Miller Lite, Bacardi, Bacardi Limon, Miller Genuine Draft (MGD), Pace Picante, Icehouse. TracyLocke TLPartnershipDallas, TXSenior Copywriter August 1996 to January 1998Pepsi, Pizza Hut, Mt. Dew, Aquafina, The Family Place. Perr y, Harper & Perr y Adver t is ingBirmingham, ALSenior Copywriter May 1995 to August 1996The Miami Ad SchoolMinneapolis, MNPortfolio Instructor, ADDY Judge September 2000 - June 2002 PHONE NUMBER AVAILABLECandidate's Name .carbonmade.comEMAIL AVAILABLECandidate's Name LinkedInThe Integer GroupDallas, TXAssociate Creative Director June 2002 to August 2005 MasterCard, Cingular Wireless, Nokia, Dave & Busters, BlackBerry, Sara Lee, Beringer Vineyards and Wineries, SPCA of Dallas, LaSalle Bank. |
