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Click here or scroll down to respond to this candidateCandidate's Name
3 Heaton Court, Closter, NJ Street Address
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedIn PROFILEExperienced marketing and sales executive with 20+ years in real estate, marketing, leasing, sales, communications and project management. Strong relationship manager who utilizes analytics and communications to drive results and create cohesive team environments. Instantly connects in a high energy and upbeat style. CAREER OVERVIEWRelated New York, NYDirector of Marketing 3/2021-Current Develop and execute strategic marketing initiatives, including website development from conceptualization to launch, maintenance and enhancements, social media, collateral materials and comprehensive referral programs to maintain a cohesive and unified brand image, in support of a $500-million dollar, multi-family, value-add, portfolio with 10,000 units across 6 U.S. States. Establish and maintain relationships with key stakeholders, including investors, property operations teams, and external partners, to ensure alignment with strategic project objectives including monitoring leasing performance objectives, vacancy, occupancy, and leasing-trends. Supervise cross-functional teams in customizing digital marketing platforms, develop and execute strategic marketing plans to enhance property visibility, including expansion of CRM systems, tailoring them for specific organizational needs, implementing updates to align sales and marketing strategies, all to enhance customer relationship management efficiency, resulting in driving qualified traffic and alignment with operational objectives. Collaborate with multiple teams to define program objectives and KPIs, including sharing best practices across departments enhancing overall organizational knowledge. FirstService Residential New York, NYDirector of Marketing and Leasing 03/2017- 08/2020 Strategized, developed and managed digital, traditional and social media marketing plans and budgets for luxury, added value and mixed-use multi-family properties throughout the U.S. with an emphasis on Google Adwords, retargeting, geo-targeting, banner campaigns, in addition to ILS integration, virtual technology and oversaw branding and direct response campaigns for maximum return on investment. Supervised lease administration for multi-million dollar residential luxury, new developments, mixed-use developments, high-rise, mid-rise properties and garden-style communities throughout the U.S., including the migration of the traditional leasing process to an online, digital leasing experience, including online applications, background screening, e-signatures, rent collection, maintenance requests, riders, and system build-outs and integrations. Led a team of 9, including the internal multifamily marketing team and onsite leasing teams. Analyzed pricing including amenity based pricing, market comparisons rates, revenue management and communicated lease performance objectives, traffic, vacancy, occupancy, and lease-trend reports with owners, financial partnerships and management. Oversaw creative and content creation including resident retention programs, branding, newsletters, e-blast campaigns, event planning and website development, ADA compliance and maintenance using a CMS management tool.Online Marketing Group New York, NYProject Manager Marketing 06/2014 - 03/2017 Oversaw creative, advertising and media plans including on-line, print and social media, in addition to traditional marketing that included signage, website, collateral, direct marketing campaigns, email blasts, renderings, floorplans, and photography for the launch of a property in correspondence with owner, developers, creative teams, various online sites and vendors. Communicated website traffic trends, media schedules, budgets, and creative changes with clients, residential real estate owners, developers, agents and vendors. Managed clients WordPress websites using CMS for all updates. Supervised and ran client reports using Google Analytics that include website traffic, demographics, geo-targeting and paid/organic key-word terms, as well as competitor analysis for tracking results. The Marketing Directors, Inc. New York, NYProject Manager 4/2007- 12/2011 Managed and executed advertising media budgets, strategies, coordinated signage, website, collateral materials, renderings, and photography for the launch and maintenance marketing of a property. Evaluated new development unit mixes, floorplans and pricing for sales and rental properties based on market conditions. Facilitated the opening of sales and leasing offices, including managing the execution of furnished model apartments for residential properties in New York City and New Jersey. Corresponded with advertising, public relations, clients, attorneys, and sales /leasing staff to coordinate successful sales and leasing results. Conducted product training for sales and leasing agents including all details of features, finishes, amenities, unit layouts, mechanicals of a building, and floor plans. BOND New York Real Estate New York, NYResidential Development Consultant 10/2006-1/2007GLADSTEIN DEVELOPMENT GROUP (formerly Metropolitan Housing Partners) New York, NY Director of Marketing 2/2003 9/2006CITI HABITAT AND BENJAMIN JAMES REAL ESTATE, New York, NY Licensed Real Estate Rental Agent and Manager 10/2001-2/2003 EDUCATIONUniversity of Miami, Coral Gables, FloridaBachelor of Science Degree in Communications, dual major Broadcasting and Sociology SKILLSDigital Marketing, Social Media Marketing, Google Analytic Reporting, Microsoft Suite, Yardi Voyager, Rentcafe/Connect, Site Manager, Adobe Indesign, Canva, Building Link, On-site.com, Bluemoon, WordPress, RealPage, Reputation Software, Resident Surveys and Project Management. |
