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www.Candidate's Name writes.comEMAIL AVAILABLE LINKEDIN LINK AVAILABLE PHONE NUMBER AVAILABLE ASSOCIATE CREATIVE DIRECTOR COPYWRITERAward-winning creative copywriter with global brand experience BRAND CATEGORIES OF EXPERTISEPackaged Goods Mobile Technology Finance Beauty Fashion Tourism Healthcare Wine & Spirits Sports Toys & Games Food & Beverage Non-Profit SKILLS & RESPONSIBILITIESDeliver integrated, 360 conceptual copywriting across all media channels: Digital, Broadcast, Print, POP, OOH, Experiential, Radio, Direct Mail, and Social Translating marketing objectives into creative solutions Storytelling that emotionally connects with consumers Creating long and short form web content, banners, corporate video scripts, emails, manifestos, blogs, memes, tweets, mailings, radio and TV scripts Maintaining and/or creating a Brand's voice, tone, and identity Supervising musical and VO direction, casting, shooting, pre and post-production, editing Managing and growing vendor relations Mentoring and creative management of junior teams, freelancers, and interns Participating (and winning) New Business pitches Excelling at presentations and public speaking Mastering time management and multi-taskingPROFESSIONAL FULL-TIME AGENCY EXPERIENCE & ACCOMPLISHMENTS RAZORFISH, New York, NYACD/CopywriterResponsible for all digital copy in conjunction with the 360 launch of the new Citi Custom Cash Card Created landing pages, banner ads, video content, FB, IG posts for a variety of Citibank products Completely overhauled all copy for Vitafusion and Lil Critters websites UPROAR/DDB, New York, NYSenior Copywriter/ACDWon TELLYs, EFFYs, and ADDYs for several different TV spots for various Hasbro Brands Challenged and succeeded in making GoGo My Walking Pup Toy of the Year and Best Selling Toy Managed and mentored junior teams, freelancers, and interns Candidate's Name Page Two EMAIL AVAILABLEBOZELL WORLDWIDE, New York, NYSenior CopywriterContributed to winning several new business pitches including Curel and Jergens Successfully created and executed Bahamas Tourism 360 campaign on a shoestring budget of under$100KGREY WORLDWIDE, New York, NYCopywriterConsistently transformed briefs into creative marketing solutions that elevated brand awareness and sales for multiple brandsAwarded a Gold ADDY for NY Sports print campaignHILL, HOLLIDAY, Boston, MAJunior CopywriterWon HATCH award for Dunkin Donuts print adWrote and supervised recordings of radio spots for Jordan Marsh Dept. Stores FREELANCE AGENCY EXPERIENCESpring Studios, Beauty@Gotham, CarlByrd&Co, Deep Focus, Worn, Todd Street Productions, SpinMaster, Grey, Addison Group, Cementworks, Ferrarra & Co, NY Sports Club, Margeotis, True North ACCOUNTS & BRANDSCitibank, Vitafusion, Lil Critters, OxiClean, Maybelline, Essie, Pantene, Biore, Jergens, Curel, Bahamas Tourism, Dannon, Slim Fast, Smart Food, Frito Lay, Dunkin' Donuts, Red Lobster, Nespresso, Six Flags, Konami, Hasbro, SpinMaster, Bell South, YULU, SunCom, Verizon, Konica Minolta, Pitney Bowes, Jordan Marsh, Macy's, GAP Factory, WhoWhatWear, Aerosoles, EnamelCare, Mentadent, Excedrin, Climara, Arm & Hammer, Trojan, First Response, NY Sports Club, Disney Visa, Kinderprint, Crown Royal, Anheuser Busch InBev, Stolichnaya, Books For Kids, God's Love We Deliver AWARDSADDYs, EFFYs, TELLYs, OBIE, and HATCHEDUCATIONBS Communications, Ohio University, Athens, OH |