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Title Social Media Public Affairs
Target Location US-MD-Accokeek
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Candidate's Name
Summary of QualificationsOffering extensive expertise in business division operations, performance management, strategic internal/external communication planning, succession planning, education, and training. Outreach and Coordination experience in developing effective communications materials, building, and sustaining partnerships, coordinating, and correspondence. Experience designing and implementing proactive public affairs projects including strategic communications programs and other communication strategies. Strong engagement with managers, executives, and stakeholders to define the overall goals and objectives of project or program change that is Servicewide in scope. Exceptional customer service skills, strong engagement, listening and speaking skills, and excellent written and verbal communication skills. Significant experience liaising with teammates, agency leaders, writing long term and short-term correspondence, talking points to meaningfully reflect a communications perspective, and synthesize large concepts for consideration in planning and consistent communication with multiple stakeholders.EducationMaster of Business Administration  Strayer University (2005)Bachelor of Science Business Administration - Strayer University (2002)Associate in Arts Business Administration  Strayer University (2000)Professional ExperienceInternal Revenue Service Washington, DC GS-1035-14 (40 hours) 2019  currentSenior Public Affairs Specialist Communications & Liaison (C&L) Employees Communications BranchCurrently serves as the Senior Public Affairs Specialists for business unit communicators, subject matter experts, project owners and executives in developing and implementing internal/external communication strategies around agency initiatives. Communicating effectively and persuasively in a variety of situations, using written and verbal communication skills, with diverse audiences.Managing internal and external communication strategies, designing, and coordinating social media content supporting initiatives Servicewide. Serves as a subject matter expert on communications policies and protocol on the planning, development, and execution of complex, controversial, and/or sensitive communications projects and strategies. Experience leading special projects to access the effectiveness of various communication vehicles i.e., social media.Developing professional communication messages, speeches, feature articles, talking points and other information for dissemination to internal and external audiences. Experience in researching, writing, and editing news releases, publications, web and digital content, reports, brochures, presentations, announcements, speeches, visual data products and other informational materials for the media and other groups interested in or impacted by an organization.Working knowledge of Section 508 compliance, editing, publishing, and design software. Orally communicates briefings, workshops, presentations, facilitating meetings and conferences and conducting interviews. Delivered well-written, high-quality, plain language edited, style-and audience-appropriate high-impact business communications for multiple mediums (media cast, video scripts, print, web, and email) using AP Style formatting and the IRS Style guide for uniformity. Other examples include executive emails, talking points, internal news articles, and quick hits on Twitter.Experience measuring the effectiveness of internal communications programs in meeting agency strategic business objectives. Developing new approaches to gathering information and presenting data, i.e., Data Mining and the use of pivot tables and SharePoint Analytics. I have enhanced specific performance measures that assess the effectiveness and impact of communications plans. Demonstrating a high level of flexibility to respond to rapidly changing business needs.Providing advice, recommendations, and counsel to senior leaders on matters pertaining to communications. Actively engaging other team members, management, executive leadership, and subject matter experts in the development of effective communications strategies and programs that support the organization-wide and department-level business goals. Anticipating and identifying customer needs based on the in-depth understanding of customer business processes and identified possible alternatives and solutions that result in organizational improvements.Internal Revenue Service Washington, DC GS-1035-14 (40 hours) 02/2010-07/2019Senior Public Affairs Specialist Communications & Liaison Operations SupportServed as the lead for the Office of Strategic Planning & Controls Communication, provided support for the Business Analyst and the Management Services Support division. Researched previous communication plans and developed a new more efficient communications plan for the new group that was implemented ahead of the required deadline. Conducted monthly meetings to go over the communications plans and assisted in developing any upcoming communications.Experience editing, reviewing and co-authoring webpages for Employee Engagement. Created a strategic communication plan for rolling out messages for the new E-library. Worked with and assisted customers with internal controls on the new automation of reporting SharePoint sites. Lead meetings to gather details to obtain a better understanding of requirements. By doing so, I was able to publish 27 articles to include managers news, headline news and Servicewide articles.Experience coordinating information and gathering data by organizing the results to make recommendations. Examples include developing communications strategies and creating plans that fit business goals. Work independently and provide support to co-workers in reviewing, editing and spell checking all communications.". Giving recommendations on ways to effectively improve communications for various business units and initiatives. Utilizing spreadsheets, email, and calendar software along with project management software to track work assignments for myself and my team.During my tenure with C&L I gained experience leading a team to develop modifications to procedural and program guidelines, project objectives, and utilization of resources to correct existing deficiencies and make recommendations to improve program areas. As the team lead over the measures program, I provided leadership and oversight independently by developing a new strategic plan to capture how effective our articles were and if the audience found the content beneficial. The analysis conducted offered leadership the ability to see firsthand the impact of our communications.Wrote standard operating procedures, technical plans, white papers, operational reports, on the job training documents and Memorandum of Understandings. Developed technical documents for various communication efforts along with preparing division level analysis & presentations as required while independently maintaining my work priorities. While detailed to Human Capital Office (HCO) in (2019) I demonstrated a proactive approach to enhance program activities and seek to improve the efficiency and effectiveness of communications. I edited, coordinated approvals with the analysts assigned to support HCO front office to distributed HCO messages on a wide variety of topics to the Senior Executive Team, all IRS employees, all IRS managers, HCO employees and HCO managers.Led the effort to standup the planning and analysis team by participating in workgroup meetings, providing status updates regarding program areas and work assignments as needed. Was responsible for quarterly coordination of Quick Surveys for the Servicewide newsletters - Leaders Alert and IRS Headlines. Provided monthly data and analysis for the surveys. Provide leadership and assistance to team members while completing multiple, complex assignments with competing deadlines. Example incudes as the team lead, I was responsible for meeting weekly and individually with my team, where I reviewed the analysts workload, content and discussed other issues. I provided director oversight to the analysts, devised a training plan, ensuring they provided support and back up to each other during absences. The analysts cross functional training was completed successfully. While working a special project for HCO 2022 I established a Frequently Asked Questions mailbox, wrote, and implemented the Standard Operating Procedures process for Managing Feedback received while creating a business case to successfully deploy the new HCO 2022 project. Offered program management support, maintained data sources and conducted advance data analytics.Offered program management support, maintained data sources, and conducted advance data analytics by summarizing information and giving recommendations to input into management discussions, engaged in policy and planning on metrics, coordinated policy dissemination and established mechanisms to measure policy effectiveness and compliance.Prepared recommendation for resource requirements to accomplish the project; negotiated with managers of various components of the Service to obtain needed resources and support. Established a system to review, control, and report on project status. Planned coordinated and established operating methods and procedures for accomplishment of project mission as needed and directed the development and accomplishment of employee training relating to the project. Monitored project status and adjusts work plans for project accomplishment. Conducted in-depth analyses of project data, requirements, and impact; identified problem areas and determined how to resolve them. Managed project resources to meet goals and objectives. As needed, recommended adjustment of resources. Prepared directives, issuances, memoranda, policy statements, and other written guidelines and recommendations relating to the project.As the team lead for measures, I provided oversight and leadership to the measures team and developed a new measures plan for Strategic Communications. I began collecting data, met with my team and concluded on two categories to measure. I collaborated with my team and made a presentation to upper management. I discussed what measures was and why we had to measure. I was responsible for reviewing, editing, proofreading and finalizing the measures analysis information for all quarters for the Leadership Operations Review. I was always available to the team and held daily communication. As a result, all measures analysis was completed before their due dates each quarter. The goal for the year was to complete nine articles but I exceeded the goal by completing 19 articles by the end of the year.

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