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Title Chief Operating Officer (COO)
Target Location US-TX-Arlington
Email Available with paid plan
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1Anna Prata, JD (Preferred Prata)PHONE NUMBER AVAILABLE EMAIL AVAILABLEInternationally skilled Chief Operating Officer with 21 years of operational, strategic, and financial success. Extensive experience with cross functional leadership across disparate groups. Passion for building high performing teams, client alignment and risk management. Default decision making is based in strategy and analytics. Exceptional communicator at all organizational levels. Highly creative in problem solving and simplifying complex problems. Extremely comfortable being uncomfortable Unique skills includeOlympic Skeleton athlete world class rankedUS ARMY Civilian board for recruitmentNative American Indian and member of Native OrgsA leader of leadersPROFESSIONAL EXPERIENCEMETA Strategy & Operations Reverse Logistics Infra Data Center Sustainability & Circularity 730B 2022-PresentStrategic and Operational leader for Data Center Sustainability & Circularity processes/vendors/dispositionBusiness unit is Data Center demanufacturing thru ITADs. Shifting the org. from reactive and tactical to future focused strategic initiatives that embrace all circularity disposition paths of reuse, resell, and recycling of e-waste.Strategic plan includes immediate, 180-day and 2 yr. proposals reducing transportation costs, formal operationalization of vendor and moving internal decisions to financial ROI based decision methodology vs critical spares only AMAZON DATA CENTER Sr. Program Manager Reverse Logistics Infra Data Center & Procurement 2021-2022Lead the strategy & growth for AWS Global Reverse Logistics to ensure ESG, sustainability and revenue goals were achievedDrove program adoption across multiple orgs. Resulting in standing a new holding company & 3 new e-waste companies for AWSStood up De Manufacturing operations in China reuse, EMEA and APAC resale and recycling- e-waste AMAZON AMZL Last Mile Logistics Operations Manager $1T 2020-2021Turned around underperforming station in 90 days. Resulted in top ranking for DFW on all quality, fleet, and safety metrics daily/monthly & quarterly Strong Bias for Action, Ownership and Delivering ResultsCut station costs 20% QOQ resulting in $1.4M savings in 3 QuartersManaged 21 third party logistics providers (3PLs) and over 900 employees in last mile logistics ReEngineering Capital 2014-2020Problem solving and performance improvement firm dedicated to creating sustainable change. Expertise is business and strategic analysis, sales growth, culture, team building, contract negotiation, risk mitigation, and sales operations. CONTRACT ENGAGEMENTS:ShapeLog Chief Operations Officer $3MDisruptive SHAAS technology that measures Strength in the fitness and healthcare industriesI cultivated relationships with strategic partners, hardware manufactures and vendors for our product; the trust built resulted in rapid complex problem solving which resulted in on time delivery for a 1M orderRecruited & hired VP of Sales to drive revenue in specialty fitness market resulting in a new, balanced pipeline of opportunitiesSupervised engineering team and drove behavioral change at C level resulting in a team of engaged and motivated employees Wise House Chocolate Co. $4MAn artisanal chocolate company with a high-quality European chocolatier styleShifted the sales & operational focus from creating new products to selling the most profitable chocolates resulting in a 25% revenue growth QOQ for 3 quarters and a decrease in labor costs of $100KCreated branding for our #1 chocolate truffle; Resulted in an invite to provide these truffles at Pres. Obamas Inaugural BallImplemented processes for accurate & timely financial reporting per chocolate resulting in $400K savings by cutting inventoryIncreased local distribution relationships: The net impact was 12 new distributors and a 200% growth in distribution revenue Forte One and Armory Strategic $55MA restructuring firm specializing in financial & operational turnaround to drive revenue and grow profitability 2CHIEF RESTRUCTURING OFFICER (SALES, FINANCE AND STRATEGIC MARKETING)Designed Alloy Products: Metals broker: Conducted deep dive into financials & renegotiated lender notes; which extended time for the company to get new sales team ramped and producingAden and Anais: Elite baby swaddles: After analyzing cost, quality and sale on domestic & international markets, I eliminated a costly international market with quality issues & focused the sales team on mid-market USA including Target. These efforts saved the company $1M a year and grew topline profits domestically by 30%Cleatskins: Protective shoe covers for various spiked athletic shoes: I expanded this company into 3 new global winter sports: Skeleton, Bobsleigh & Curling, resulted in product volume increase of 300 prs. In 1 season. Grew international revenue 35% TOGO- MEDIA $12M 2011-2014E-commerce gateway offering publishers & media networks ability to sell products through a classroom & directly to 33 million consumers Chief Executive OfficerSuccessfully raised $12M for targeted acquisitions and growth strategyHired and lead a team of leaders with top financial, sales and technical skills, which produced lender confidence in my teamI cultivated strategic alliances with publishers, including Random House, Penguin & HarperCollinsI drove partner relationship development and long-term ROI for the partners resulting in identification of an exit acquisitor WellPoint Systems $35M 2011-2013Disruptive financial software automation for oil rig information transfer enabling faster & accurate royalty calculation VICE PRESIDENT SALES AND STRATEGYRestructured & lead domestic & international sales strategy and all sales teams including 3 International Vice Presidents 15 direct reps., a domestic global account team (GAM), & direct teams in Latin America and Nordic regionsI built new compensation plans to drive proper forecasting & revenue. Impact was pipeline grew 20% for next 4 quartersI evaluated and selected CRM Microsoft Dynamics for Oil & Gas to scale the sales organization; increased forecasting accuracy which was highly valuable when we were acquiredPCS Laptop Repair Houston $110M 2010  2011Industrial laptop repair company with three facilities. Clients included Dell, HP, Gateway, Acer and Apple CIO & Global IT Program ManagerDesigned and implemented a formal Agile and Dev operations project & program management process for Dell, HP, & AppleBuilt trusted relationships with senior leadership of clients resulting in a revenue increase of $9M annualized & $18M contractedOperationally managed 2 warehouses (Total 1.5M Sq. Ft.) repair, refurbishment and recycling for Dell, Acer, Gateway, HP, Dell, & Apple. Built a clean room for a special Dell project in the repair line Chevron $148B Global Supply & Trading $198B 2009- 2010 Chevrons largest IT project at $235M. Project to create and automate manual commodity trading to a standardized IT platform Change Management Program LeadCreated program to migrate legacy commodity trading practices to global standardization and automation. Resulted in estimated revenue increase to Chevron of $250K/wk. $1M/month $12M/Yr.Designed project templates for stakeholder messaging, Value Stories and ROI regarding cash flow improvements to ChevronUsed Waterfall and CHIPDP for Change to manage project components within the matrix structure and across stakeholdersSuccessfully managed cross-functionally in a complex Matrix environment Axia Resources $8M 2008-2009Professional service firm specializing in technical accounting, SOX, derivatives for the oil & gas, manufacturing and gaming industries Chief Operating OfficerCreatively changed the financial structure from a cost- Plus model to revenue based. RESULT: increased value to clients, increased profitability by 20% to the firm (2M)Built a consultative sales process that leveraged the skills of my team & enabled the organization to be comfortable with selling Loreto Bay $800M 2006-2008Real-estate construction 6,000 homes in Mexico. Sustainable & circular economy. Earth Block construction, water desalinization, composting, re-use & re-purpose of all construction materials VICE PRESIDENT SALES, OPERATIONS AND STRATEGY3Successfully lead an entirely remote sales team on 3 continents to grow this real estate company from a 2,000-home initiative to a 6,000 Planned Unit Development in MexicoLead a sales team comprised of 35 1099 contractors: 3 in Mexico, 12 in Canada and 20 USA.Created a new product offering for couple purchases, built relationships with 3 financial institutions. The sales impact was an 80% close rate first plane, an 87% close rate on second, and 83% close on the third. Built ROI investment & qualification tools for sales team to increase pipeline and ensure that leads were highly likely to buy. Increased close rate to 78% from 55% Intuit $66B 2004-2006Business & financial software company selling financial, accounting, & tax prep. software for small businesses, accountants & individuals VICE PRESIDENT CLIENT AQUISITIONSI lead a team of 13 direct reports and an overall team size of 260 employees, 140 were sales and 120 were on-boardersDrove significant cultural change with motivational & incentive programs in the QuickBooks Sales organization that created highly motivated empowered teams that resulted in decreased attrition of 90%In my first 3 weeks, I restructured the sales organization from 4 teams of 1-call close into 7 teams: 3 teams of 1-call close, 1 large enterprise B2B team, 1 medium B2B team, 1 outbound lead generation team and 1 general inbound teamI built a tool to assess skill sets which saved the company $125K in hiring costs & saved 43 employees from being released NCP Solutions $110M 2001-2004A print communication company for time sensitive transactional documents & compliance notifications such as tax & collection letters SENIOR VICE PRESIDENT SALES AND MARKETINGIncreased new revenue 300% in my Q1, resulting in the highest growth rate the company had in 2 years. Increased Q2, Q3 & Q4 revenues over Q1 revenue resulting in a growth rate exceeding corporate expectationsI built a new sales process which resulted in moving the company from a commodity sale to an enterprise offering modelDrove new technology internally resulted in a new product offering of Online Bill Payment & Presentment. Resulted in winning 4 of 7 RFIs and RFPs driving $6M in revenueEstablished an Indirect Channel program which penetrated 2 new verticals of Subprime Auto Loans & Collections Industries. The revenue increase was $4M in year 1 and $12M contracted valueI lead, coached and mentored a team of 7 direct reports (3 Vice Presidents and 4 Directors) and a sales force of 25 Hewlett Packard $11B 1998 -2001Provider of technology solutions that enables its customers with traditional infrastructure to simplify & accelerate business processes DIRECTOR OEM AND SI ENTERPRISE SALES (ORIGINAL EQUIPMENT MANUFACTURE AND SYSTEM INTEGRATORS)Created a value proposition (SAAS) for OEM customers Resulted in shortening a 6-month sales cycle to a 4-month sales cycleWorked collaboratively with legal & IT to streamline contracts; resulted in shorter sales cycles & greater trust with customersI lead a 40 -member sales team of 7 direct reports, 3 outside remote teams, 1 inside team and 3 teams of EngineersI changed all compensation plans, including mine, to an equilibrium model. This improved customer satisfaction, closed 2 new clients a quarter and cut travel costs for HP by $50K per month & $600K per yearGrew revenue in software and services by 240% from $25M to $60M in 3 quarters EDUCATIONJuris Doctor University of Puget Sound School of Law Tacoma, WA Bachelors Public Administration Seattle University Seattle, WA Mediator Settlement Solutions Fort Worth, TXArbitrator AAA (American Arbitration Assoc) Dallas, TX Finance TWCF, turnaround modeling, M & A Fund-Raising, A, B C rounds NV, WA, TX Oracle Financials, Manufacturing, Inventory, SOLARC trading/ ETRM Houston, TX Notary American Association of Notaries Arlington, TX IRS Tax Prep Certification USACCP (Certified Cloud Practitioner) USAProject Management Smartsheet USAProgram Management certified USAKaizen, Gemba & Six Sigma CA, Mexico, USAReverse Logistics Association GA, USALast Mile Logistics Strategy Consultant  3 continents 2022 Australia, Japan & USA PMP (in process) Agile program (completed) USARequested Panelist for Last Mile symposium & show 2023tainability, circularity, circular economy, strategy, WEE, UEEE, Program management, Chief of staff, director of operations renew, refurbish, circular economy renew, remanufacture, sustainability, circularity, data center Infra. Turnaround, Process improvement, sales operations, product management, business management, business planning, sales management, product development, strategic planning, business operations, prExtremely comfortable being uncomfortable, Chief Operating officer, Board of directors, Mentorship, Courage, leadership, prioritization, complex problem solving, compensation, pipeline, forecasting, CRM, Smartsheet. Mentoring, Chief of staff, director of operations renew, refurbish, circular economy remanufacture, sustainability, circularity, data center Infra. Turnaround, Process improvement, sales operations, high conflict capacity, business management, business planning, sales management, product development, strategic planning, business operations, project planning, customer relationship management, business operations, program planning, strategic alignment, prioritization, crisis management. Risk mitigation. Re-use, resell, recycle, equitable language certificate, Strategy & Strategic Vision, Kaizen, Gemba, operational efficiency, agile, Indigenous, Olympic Level athlete- World Class ranked, Dev. Ops. Operations & Turnarounds, public Relations & speaking, Market & competitive intelligence, community engagement & outreach, Crisis Management, Capital Raises & Funding/LOCs, Social Enterprise Developer, Change and Organizational management, New Business Development, Finance/Budgeting & costing, program & project management, Supply Chain Certifications. HRCI, NASRB, SHRM, and Numerous PMI Certifications

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