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St. Louis, Missouri, USA Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedIn: https://LINKEDIN LINK AVAILABLE PERSONAL DETAILSMarital Status: MarriedGender: MaleDriving license: USA.USA : LPR, legally allowed toworkEDUCATIONMaster of Business Administration,Marketing ManagementSoutheastern University,Washington, D.C. USAKEY ACHIEVEMENTS Selected by PanasonicCorporation from the MENAregion to undergo the ExecutiveDevelopment Program ( atPanasonic Japan Headquarter. Doubled the turnover ofPanasonic in the UAE within lessthan 3 years. Received training on PanasonicFire Alarm System (coveringproduct and marketing) atPanasonics Sweden Head office. Organized and led Panasonicsparticipation in the Middle EastElectricity Exhibition (MEE) in2008.Sales Expertise andAchievements: Significantlyenhancing sales revenues bymaking the best effort toincrease sale across theproduct line. Striking a balancebetween the sell-in & sell-outratio with the objective ofavoiding overstocking of anyslow-moving products.Consistently exceededtargeted sales goals,developed profitable businessrelationships, and built anextensive client base.EXECUTIVE SUMMARYI have had an exemplary career in the fields of Consumer Electronics and Home Appliances, with extensive experience in business development within the B2B and B2C market segments in the Middle East, Levant, Iran, and Turkey. This experience provided me with a broader perspective on international markets. In the B2B sphere, I have played a key role in supplying and specifying Panasonic system products such as fire alarm and lighting control systems in key large projects in the United Arab Emirates and Turkey markets.Additionally, I have gained firsthand experience in supplying Philips lighting products to Saudi ARAMCO, and to various large projects via different vendors in Saudi Arabia. Throughout my career I have learnt to follow and implement industry KPIs. I have acquired valuable experience in project sales, involving a diverse range of products from simple to professional items, including the sale of lighting products, Panasonic Lighting Control, and Fire Alarm System .In the B2C segment, my strengths come from directly working with industry giants such as Moulinex, Philips, and Panasonic. The strengths include strategic planning, market research, customer service, sales, marketing, and product management within the Consumer Electronics and Home Appliances sectors. I attribute my success to the mentorship of above-mentioned large and professional organizations that provided specialized training at their European and Japanese headquarters, enabling me to assume senior management roles. I am confident in my ability to make substantial contributions to the current operations of any organization I aspire to join.WORK HISTORYCountry Sales Manager: Lighting, 03/2019 - Current R&S Signify (Formerly Philips Lighting) - Saudi ArabiaAnnually achieving a consolidated business volume of >8 million USD ($ 5 million for trade; and US $ 3 million for projects).Developed empowering employee culture focused on equipping staff to independently meet customer needs.Led teams in devising effective push and pull strategies for products.Maintained optimal inventory levels, preventing overstocking, and meeting forecasted demandMonitored and evaluated industry trends in consumer lighting business.Ensured effective 'Phase-in and Phase-out' strategies for lighting-products.Introduced SKUs tailored for the Saudi market..Page 2 of 3Strategic BusinessDevelopment: Developed,reviewed, and reported on thebusiness development of thecompanys strategies.Ensured the effective executionof strategic objectives,impacting organizationalprofitability through tacticaldecision-making, and newbusiness development viamarket penetration, market,and product diversifications atboth the business andcorporate levelsPipeline Growth and MarketExpansion: Achieved rapidpipeline growth throughstrategic sales and marketingsolutions and campaignsaimed at boostingengagement, and formingchannel partner alliances.Successfully identified andindependently penetrateduntapped markets, mainlyTurkey, Iran, Azerbaijan, Syria,Jordan, and Lebanon,alongside established GulfArab markets in the MiddleEast.Requirements Analysis andClient Relations:Continuously conductedcomprehensive requirementsanalysis, collaborating withbusiness partners and end-users to understand thebusiness needs for all regionalmarkets, and increasedinvolvement in decision-making by individualdistributors in the region.Innovative Solutions:Tailoring Products to MeetDiverse Market Needs: Afterconducting thorough marketand consumer research,introduced suitable newproducts and productenhancements to clients tomeet individual market needs.Closely liaised with Philips/Signify to introduce new products for the local market.Provided personal attention to key accounts, meeting with owners and key decision makers.Ensured the successful achievement of annual targets for key accounts.Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.Set daily/weekly priorities and communicated targets, motivating teams to achieve them.Evaluated sales trends and identified growth areas to increase profits.Anticipated future sales trends to maximize revenue opportunities. Business Development Manager, 03/2017 - 02/2019Salem Dossary Trading & Contracting - Saudi ArabiaContacted and converted potential customers via telephone, email and in- person enquiries.Generated leads to bring in new client revenue and improve bottom-line profitability.Prepared and delivered winning client proposals, business presentations and sales pitches to Country-level executives.Closed complex, lucrative deals with new customers using strategic sales and negotiation skills.Assistant General Manager, 10/2009 - 07/2016Alfalah Trading & Contracting - United Arab EmiratesConsistently exceeded revenue targets through new account development.Provided on-the-job training (OJT) to sales associates as part of continual improvement.Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.Anticipated future sales trends to maximize revenue opportunities. Assistant General Manager, 02/2001 - 09/2009Panasonic Corporation -, United Arab Emirates-based positionAnnually achieving a consolidated business volume of >11 million USD.Implemented Corporate cost control measures (Panasonic's 'Cost Buster' drive that reduced controllable costs by minimum 10 %.Successfully developed 5 employees to management positions through focused professional training, and well as OJT.Led a direct 10-member team (comprising sales associates, engineers, and managers) to consistently meet and exceed key performance metrics.Developed and adhered to corporate strategies and Panasonic's internal PSI document, ensuring optimal inventory levels for up to 3 months. This approach resulted in cost savings by preventing unwanted sell-out promotions and fostering a healthy relationship.Recruited, interviewed and hired high-performing individuals, developing passionate, dedicated teams.Addressed customer issues calmly and professionally, delivering quick, successful resolutions.Motivated management and staff teams to consistently deliver high quality, customer-focused service.Empowered sales managers and engineers to be part of a cordial and supportive environment that nurtured motivation, passion, teamwork, and service excellence.Enforced company policies and guidelines for all employees.Built and fostered customer relationships (Panasonic's theme 'Customer Delight' with consultative sales approach and personal rapport with them.Consistently maintained a high standard of CRM with the companys customers and gauged customer delight, a level that surpasses mere customer satisfaction..Page 3 of 3Profit Center Management:Steered business operations torealize pre-planned sales andrevenue targets.Business Analysis andSolutions: Evaluated existingbusiness structures usingvarious analysis tools, such asSWOT.Product Positioning andPricing: Created effectiveproduct positioning andpricing structures for eachproduct line, consideringmarket-level pricing, productfeatures, and annual volumepurchased by customers.National Sales Manager: Saudi Arabia, 06/1997 - 12/2000 Philips Middle East & Africa - Reporting to Philips Corporate Office in the United Arab EmiratesAnnually achieving a consolidated business volume of >8 million USDActioned Sell-in and Sell-out strategies to maximize sell-through rate, leading to increased sales while maintaining healthy inventory level.Continually reviewed wholesale distribution, pricing and sales initiative policies against strategic product and pricing benchmarks.Clearly communicated progress of trade and consumer sales initiatives to the Distributor and Philips management in the UAECreated and directed sales team training and development programsAnalyzed sales to identify top-performing products and customers (80:20 rule: 20% contributing to the 80% turnover).Collected customer and market feedback and reported information to company management in the United Arab Emirates.Allocated sales resources based on quarterly KPI targets. Area Sales Manager, 04/1993 - 05/1997Kings Stores Moulinex (Groupe SEB), French MNC - United Arab EmiratesAnnually achieving a consolidated business volume of >3 million USDSet highest possible performance standards for self.Generated company growth through market expansion and sales.Analyzed sales to identify top-performing products.Regularly carried out sales visits to current and prospective customers. National Sales Manager(Signify Lighting)03/2019 CurrentBusiness Development ManagerSalem Dossary03/2017 - 02/2019Alfalah Trading Assistant General Manager10/2009 - 07/2016Assistant General ManagerCorporation02/2001-09/2009National Sales MangerME&A06/1997-12/2000Area ManagerMiddle East04/1993 - 05/19974y2y7y9y3y4yMore information, via hyperlinksCAREER TIMELINE |