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RosallinWylie Communications Marketing Entrepreneur PlannerPersonalInformationSkills & MiscLanguagesAddress9320 Brock RdPlain City, 43064Ohio (USA)CellphonePHONE NUMBER AVAILABLEe-mailEMAIL AVAILABLESpanishFluent in Spanish and EnglishDecision maker, persuasive,proactive, innovative, analytical,self-driven, self-starter AdobeIllustrator, Adobe Photoshop, AdobeInDesign Microsoft Office, GoogleAdwords, Facebook AdsSocial Media Management, PublicRelations, Digital Marketing, Eventsplanner.10+ years experience managing brands, marketing campaigns, and communications efforts (B2B & B2C) Experience managing brands at both the agency and corporate levels Created and cultivated three of my own brands (Mini Chefs, Eco Green Fest, and Inside Trips). Oversaw internal and external communications (public relations) for major corporations. Experience in retail, oil & gas, environmental, banking, automotive, education, food distribution verticals. Managed several large-scale projects from strategy to execution. Passionate about inspiring consumers and growing client businesses using multi-channel marketing efforts. Successfully managed product launches and continued to manage throughout the product lifecycle. Bi-lingual, entrepreneur, activist, Chef, photographer, avid reader and critical thinker who is passionate about culture AMA (American Marketing Association) member.Customer Service SpecialistAEP Energy  Full TimeSales and Customer Care advocate.Category: Natural Gas& EnergySept. 2020 - Apr. 2021USAFounder / Brand ManagerInside Trips Business Routes & Life Trips  Full Time Founded company that creates customized trips in Peru for both leisure and business travelers - Managed a team of local operators remotely Grown brand organically through word of mouth paired with a digital marketing strategyCreated a customized website to guard the brandFacebook / Instagram Community Managerwww.innovainsidetrips.comAug. 2016 - Feb. 2020PERULogistics SpecialistSTG Logistics - Full TimePartnered with Planner for the assigned region when scheduling appointments. Identified the preferred appointment to meet customer service goals, rail cut-off, and maximize our network of capacity.Reviewed available capacity within the geographical area shipping region, including emptyequipment on the street, and scheduled pickup appointments with predefined guidelines. Scheduled pick-up and delivery appointments with shippers and consignees within a geographical region to meet customer requirements and match dray capacity to reduce empty miles and improve dray efficiency. Monitored the timely pick up to in gate at the rail. Monitored for notification(mounted on a chassis) at the destination ramp to final delivery to ensure identifi- cation of orders in jeopardy and notification to internal and external customers. Monitored Service Failure tags and identified trends associated with the region. Performed root cause analysis and executes corrective action plans. Maintained detailed documentation and notes within the order (in Rail Optimizer) to record chronological events and conversations with customers and internal service partners Assist with new hire training.Supported additional cross-training with team members and managerial functions when the direct manager was off.July 17, 2023 - PresentUSAPROFESSIONAL EXPERIENCEBilingual Senior Contact Customer Specialist / Resource Guide Upstart - Full timeExperience in customer service for consumer lending, personal banking, loan servicing.Cross functional Roles Assisted in projects for Spanish implementation with Operations Implementation team.Assisted in Servicing and Hardships projects.Apr. 2021 - Jul. 2023USAFounder / Project Manager / Brand ChampionEco Green Fest  Part TimeEnvironment and self betterment not for profit project in Lima, Peru which pursues culture and education goals in order to improve consumer habits. Eco Green Fest is the first festival of its kind in Peru and attracts upwards of 200,000 people. The festival travels to different cities around the country sharing the message to live a healthier life while being conscious about environmental impact and carbon footprint.Planned and coordinated with government volunteers, vendors, artists, entrepreneurs to partake the event. Managed all aspects of the planning, developing, tracking, and delivering creative and brand-building materials for the initiative - Worked in crowdfunding, managed budgets and deadlines and ensured each event was executed on time. Feb. 2015 - Dec. 2020PERUEnglishCommunications, Marketing and Community Relations Chief - PR Innova Ambiental  Full TimeResponsible for public relations and all outwards facing communications from the companyincluding crisis communicationsWorked to improve public perception of company through community outreach programsDid a complete revamp of the brand via mass media, press releases, public events, new website, etcOversaw the creation and implementation of the Sustainable Development DivisionCreated volunteer program and created a training program 1st place 2017 Workers Challenge recipientOrganized the grand opening of one of the most important landfills in Peru: https://www.youtube.com/watch?v=lsj-m1x1rfcHelped strengthen relationships with business stakeholders Responsible for more than 1600 employeesWorked with government agencies, Kimberly Clark, Pepsico, Unacem, and othersOct. 2014 - Aug. 2017PERUBrand Manager - ChevroletAlmacenes Santa Clara  Full TimeCreated and executed multi-channel marketing strategy including custo- mer loyalty program - Increased annual sales by 20%, leading to company expansionFocused on growing service repair revenuesWork directly with General Motors marketing teamCoordinated two new store grand openings - Created new customer facing websiteMar. 2014 - Oct. 2014PERURegional Coordinator - Yanbal InternationalOMD Per  Full Time(OMD is a company of Omnicom Media Group)Responsible for Bolivia, Mxico, Colombia, Venezuela, Per, Ecuador markets - Researched and collated reports and analytics for marketing presentationsConducted media studies and competitor analysisKey client: Yanbal International (beauty / cosmetics) Jul. 2013 - Mar. 2014PERUSenior Director CommunicationsSanta Fe Alimentos  Full TimeCreated processes and standard operating procedures in conjunction with HR - Planned and executed various promotional activities Forged strategic alliances with suppliersFull responsibility for marketing planJun. 2012 - May. 2013ARGENTINASenior Account ExecutiveRAPP Argentina  Full TimeManaged the following key accounts: Universidad Austral, Banco Nacin Argentina, Zurich Insurance, Palta Hass, 3M, Akzonobel, Nesquik, Agua de las Misiones ArgentinaResponsible for creating and faciliting direct marketing campaigns Apr. 2011 - Apr. 2012ARGENTINAHead of Brand and ProducerKonsum Marketing BTL  Full TimePlanned and produced eventsKey Account: Microsoft PerNov. 2008 - Feb. 2010PERUEducationMBABusiness AdministrationMarketing (Argentina)ScholarshipEntrepreneurship Economics (Israel)DegreeBachelor of Arts inCommunication (Peru)Volunteer Work: 10 years#ReadyToWorkUSAPlayworks Illinois (Social Media)Literacy of Chicago (Tutoring)PEREco Green Fest(Environment/Educative/Culturalinitiative)Chinese Peruvian Young AssociationInnova Ambiental (Environmentprojects)Lions Club (Secretary)