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Title Business Analyst Digital Marketing
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Sr. Business AnalystEmail: EMAIL AVAILABLE MOBILE:-PHONE NUMBER AVAILABLESkill SetSDLC  Waterfall, Agile (Scrum)CRM  Salesforce Lightning and ClassicMobile, Client- Server ApplicationE-commerce & Retail PlatformsCMS- SitecoreDigital MarketingReporting/ EDW/ BIWeb Services (XML, XSD)Process FlowsUI/ UX  Mock ups, WireframesIAM- BitiumData MappingEDI- 835, 837Testing  HPALM, JIRA, RallySharepoint, Confluence (Wiki)Academic DetailsMS  Computer TechnologyEastern Illinois University, IL, USABS  Electronics & Communication EngineeringMalla Reddy College of Engineering, IndiaProfile SummaryAround 10+ years of experience as a Business Systems Analyst, Product Owner and Process Analyst in both Agile and Waterfall Methodologies.Worked in both Agile and Waterfall methodologies in Financial, Healthcare Insurance, E-commerce, Digital Marketing, Mobile, CMS and CRM technologies.Worked in Configuration and Customization projects with participation all the way from Project Inception to Post - Production phases.Experienced in creating Business & functional requirements documents, Gap Analysis Documents, Use Cases, Product backlogs, Release backlogs, Sprint Backlogs, User Stories, wireframes, process flows, Test cases, Traceability matrices etc.Worked closely with various project stakeholders, SMEs and technical teams to understand and document Use Cases, Business Requirements, Functional Requirements and Design Specifications for new applications along with enhancements to the existing applications.Possess understanding of CRM business processes like Lead management, Account Management, case management, and Call centre.Skilled in customizing standard objects like Accounts, Contacts, opportunities, Cases, Leads as per clients need along with analysing custom reports and dashboard for management and various business unit personnel to provide information on key performance indicators.Extensive knowledge of Salesforce.com implementation cycle in Service and Sales modules along with some knowledge on Marketing module.Experience in compliance of SOX, PCI and HIPAA guidelines.Skilled at performing Gap analysis, Risk analysis and Cost/Benefit analysis, along with good knowledge of process workflow tools and techniques.Experienced in working with offshore teams and managing multiple projects simultaneously.Experience in small to medium scale full-lifecycle Salesforce CPQ implementation, with strong expertise in Salesforce Sales/ Service Cloud and Salesforce CPQProficiency in administrative tasks like creating Profiles, Roles, Users, Workflows & Approvals, Reports & Dashboards, Developed Formula fields, Validation rules, Email generation.Extensive work experience in designing custom objects, custom fields, Page layouts, custom Tabs, custom reports to various formats Snapshots, Dashboards.Working knowledge in generating Reports, Dashboards, Customized reports and analyzing the data in Salesforce.Excellent work experience in designing of custom objects, custom fields, custom Tabs, custom reports, report folders, report extractions to various formats, Snapshots, Dashboards, Controllers & Triggers, Validation Rules, Workflow Alerts & Actions, Pick Lists, Record Types, Process builder and various other components as per the client and application requirements.Experienced in MS Office tools, JIRA, Confluence, HPQC, Rally, Visio, Balsamiq, Axure, Invision etc.Technical SkillsetProject Management: MS Office, MS Project, Word, PowerPoint, Excel, VersionOne, Rally, Confluence, SharePointIntegration Tools: Informatica, Data Stage, Apex ControllersReporting Tools: OBIEEDefect Management Tools: JIRA, Trello, Agile Accelerator, HP ALM, SOAP UIDatabase: SQL, MS Access, SQL ServerWorkflow: Bitium IAM, Sitecore, Vision Balsamiq, Axure, PencilOrganisational ExperienceClient: Johnson & JohnsonLocation: RemoteDuration: Apr 2022- Till DateRole: Lead Business AnalystWorked on a website which provides a consistent & unified Janssen customer digital experience for responding to a Janssen Canada Medical educational event/initiatives, or when browsing and searching for medical education content or materials associated with a Janssen Canada Product or Therapeutic Area. Minimal front-end content for the Canada Med Ed website is managed through the Salesforce Experience Cloud and the system has integrations with GxP systems, NA iConnect (Veeva CRM) and iMedical Review Veeva Vault.Worked on Compliance items such as the various Statement Of Purposes, Work Instructions, Change Request documents and relevant SDLC documents for the Technical and Business Go-Live.Responsibilities:Developed project backlog and sprint backlog from requirements and run daily sprints. Tracked and monitored tasks and team collaboration using agile tool Jira and confluence.Coordinated, initialized, and facilitated joint requirement planning seminars for business and functional requirement gathering, analysing, and documenting them in product backlog and subsequently breaking up feature lists into user stories, and drawing up acceptance criteria.Creating and maintaining requirement traceability matrix (RTM) for every sprint based on the requirement.Worked on different Compliance items such as the SOPs, Work Instructions and relevant SDLC documents for the Technical and Business Go-LiveCoordinated and organized meetings across multiple teams which include vendors, integration teams, architects, infrastructure, configurators, operations, end users, business partners, testing teams and managers.Documenting data requirements/field level requirements and maintaining data dictionary.Tracked user stories using pivotal tracker and prioritized the backlog for continuous delivery process. Executed projects through the entire SDLC from gathering requirements, designing, developing, testing, deploying and support phases.Lead the backlog grooming meetings across each sprint for enhancements/changes in the user stories for updating in the next sprint.Training and communicating with the developers and QA team during implementation phase and resolving requirement issues.Tool Knowledges: JIRA, Sharepoint, Confluence, Teams, VISIO and Salesforce Classic & Lightning, AppDev, Asset Management, TruVault, Adobe Acrobat DC Pro and Experience Cloud.Client: EMD SeronoLocation: Rockland, MADuration: Jan 2021- Till DateRole: Salesforce Business AnalystWorking on different programs based out of Fertility related within Salesforce named as iBOND which is a web-based application, reflects the journey of each patient, housing all patient information under one Program Member record including patient demographics, primary physician, medical history and orders where revolves around the program member record.Involved in Enhancements for Salesforce Sales cloud, Lightning testing, doing some Salesforce admin related such as assigning permissions, managing roles and profiles.Responsibilities:Coordinate necessary meetings and manage weekly updates with the key business stakeholders, SMEsDefined and documented the business process flow and functional specifications of the systemDevelop functional specifications for system features and reportsDeveloped test plan/cases working with business teams - Exposure to quality centre tools like AMLAnalysed systems specification, requirements and developed use cases accordinglyAnalyse clients existing business systems, procedure, and data and propose changes that would result in overall system enhancementsDemonstrated attention to detail and excellent oral and written communication skillsEnsure that the test cases and test scripts are complete and cover all aspects of testing a storyWrite, execute, review and approve lifecycle documents, as required.Performed UI testing to make sure that the final product was in line with the business needs and their requirements.Actively worked with the Business Users in the UAT phase by helping them build test scenarios, test cases and resolving any anomalies in the results of the reporting elementsTool Knowledges: Data Loader, HPALM, Visualforce, VISIO and Salesforce Classic & LightningClient: OPTUMLocation: Minneapolis, MNDuration: Aug 2019- Oct 2020Role: Salesforce Business System AnalystWorking on different pilots which are part of Adaptive Constituent Experience Technology as today Optum, Employer and Individual (E&I), Medicare and Retirement (M&R) and Community and State (C&S) businesses all of them have different desktop service centre tools. Each desktop tool is tracking service interactions and issues independently service agents logged into multiple systems every day. The Salesforce based solutions that I worked on are the foundation for Employer and Individual (E&I) Interaction and Issue management as well enabling business process workflows. We put constructs in place and create a business authoring environment where they will have the ability to make prescribed changes to Rulesets that were specifically enabled and agreed upon from both IT and business and also made enhancements with salesforce Health cloud especially for insurance authorization, benefits, etc. Deliver a common call centre platform for the E&I business with the initial scope to focus on small business on the Cirrus platform using the PEGA CPM frameworks. The solution leverages reusable components, including the already constructed workflow from M&R and Optum for Member, Payer, Claims, Providers, Pre-Service Authorizations and Opportunity Management. This was specifically challenging because all HIPAA and EDI governances had to be fully followed.Responsibilities:Work closely with the Developers to create various screen mockups and help them map data to screen.Collaborate with other IT teams to understand current system states and Web Services that need to be utilized for the user stories.Understand the data elements on the web services to help map them to the business requirements.Ensure that Dev and QA thoroughly understand the business requirements.Ensure that the test cases and test scripts are complete and cover all aspects of testing a story.Manage SFDC development cycle to ensure compliance with internal governance and standardsConducted Design meetings to write requirements for integration including creating data maps, data flows and manipulate XML, JSON Scripts and call other service requests.Maintain data quality by identifying and deleting or merging duplicate records, cleansing and updating inaccurate data and managed all new user provisioning.Created user groups and configure workflows and assignment rules to enable proper routing of leads to the marketing members.Analyse software requirements to determine feasibility of design.Develop functional specifications for system features and reportsCreate standard profiles and roles and document processes for onboarding/deleting usersMonitor design and execution by 3rd party vendors to ensure compliance with internal architecture and governanceDevelops a business analysis work-plan to manage own tasks, deliverables, schedule and provides information to stakeholders and Project Management. Assists other knowledge area BSAs in development of their work-plansExperience performing advanced data analysis and integrating database tools with MS ExcelPerform root cause analysis and troubleshoot business systems, interfaces, configurations, etc., including testing and researching data integrity/accuracyNeed to assist with CRM troubleshooting and solution implementation.Work with cross-functional teams to collect data and generate competitive strategiesAdminister system and analyse database metrics to ensure project/product optimizationListed out crucial parts where end user would like to concentrate while Migration from classic to lightning org.Perform configuration and customization of Salesforce platform (workflows, dashboards, custom objects, etc.)Provide operational support to Front office and internal sales operations teams in Salesforce related issuesPerformed UI testing to make sure that the final product was in line with the business needs and their requirements.Tool Knowledges: Data Loader, Rally, Salesforce, DBVisualizer, Confluence, SOAP UI, POSTMAN, Swagger UI/Editor and SQLClient: United Health GroupsLocation: Minneapolis, MNDuration: Sep 2018- May 2019Role: Salesforce Business AnalystWorked on different initiatives within a large project for the Type 2 Diabetes candidates with an enhancement by taking into consideration the different group of pilots for each level of initiative. In this initiative, we propose to draw a similar population in our GMP business lab, depending on the requirements from business - put them through the generic coaching program as that received by our UHC-500 participants or continue previous work undertaken in partnership with SMA and IDC, and see if the results endure.Integrated Analytics Data with Salesforce and wrote requirements for Reports and Dashboards within SFDC.Worked on Enhancements for Salesforce Service cloud & Health cloud doing enhancements to workflows, events, territory definition to track reports for Call agents, Nurses, operating team, Program Managers and the Fulfilment Team. Also made discussions with stakeholders on Cases and Web-to-case in service cloud.Responsibilities:Assessed and evaluate the requirements from a Program manager and create process flow diagrams.Created user stories based on the gathered information from diverse business groups.Liaison between operational, tactical, strategic and technical units throughout the project cycle.Monitoring on the released initiatives and taking immediate actions in case of improper integration.Demonstrating product leadership by mastering skills in requirements authoring, business analysis, analytics, product road- mapping, partnering with the business, determining feasibility and planning with development teams.Configured Profiles and Administrative permissions to grant/deny users access to platform features. Created Customized dashboards for the case team members to keep track of the cases assigned to them and to share insight across the company.Customized Marketing application to create a web to lead forms, Campaign to lead forms, assigning tasks, and managing workflows.Engaged the technical and business teams to drive story mapping, product journeys, requirements, planning and task estimations to support top business priorities.Configured the applications, workflows, processes and metrics to support Agile/Scrum, using the latest tools.Leveraged product expertise, leadership and 360-degree business perspective to deliver exceptional results for the Business.Work with Integration of Softwares like Salesforce.com and other Digital solutions. for SFDC lightning for providing mock-ups both business n developer on Lightning UI.Worked with business and developer and based on requirement created mock-ups for better understanding on Lightning UI and also created reports and dashboards in Lightning org as per business.Modified existing software to correct errors, allow it to adapt to new hardware, or to improve its performance.Created and Maintain Requirements documentation, design documentation and technical documentation.Designed and created mock-ups and Prototypes.Work in essential setup in lightning like User management, import and export using data loader, customizing salesforce object, data protection implementing restrictions on login hours and login ranges. Setting and managing org wide defaults and sharing rules.Confer with systems analysts, engineers, programmers and others to design system and to obtain information on project limitations and capabilities, performance requirements and interfaces.Stored, retrieved, and manipulated data for analysis of system capabilities and requirements using SQL queries and PL/SQL.Designed and write code to develop and modify software systems.Developed and directed software system testing and validation procedures, programming, and documentation.Participated in production deployments and be responsible for plans.Consulted with customers about software system design and maintenance.Plan and prepare technical reports, memoranda and instructional manuals as documentation of program development.Worked closely with the project manager in identifying project scope and developed detailed project planAssisted in building business process model using MS VisioHeld iteration kick-off meetings with the business users, development and QA teams.Worked with the business users to prioritize Product Backlog Items (PBI) and groomed user stories and detailed out the Acceptance criteria.Maintained backlog, user stories and managed scrum board in TRELLO.Participated and coordinated the daily stand up meeting with the Offshore team.Collaborated with cross-functional teams (in-person or remotely with the use of technology)Prepared and provided detailed weekly progress reports to the Project Managers and the business stakeholders.Worked closely with the UI/ UX Teams to create wireframes and clickable models in Axure and Invision.Created Data Dictionary to maintain field definitions for new fields being added to Custom Objects within SFDC.Performed Demos for the business and newly hired Nurses.Prepared training documents by incorporating better business practices for end users.Managed and added requirements that came out as a result of testing and added them to the Product Backlog Items (PBI)Prepared training documents by incorporating better business practices for end users.Reviewed user stories with business users and got their approval.Tool Knowledges: Salesforce Classic & Lightning, Data Loader, Visualforce, JIRA, VISIO, Salesforce Agile Accelerator.Client: CITI BankLocation: Chicago, IL & Minneapolis, MNDuration: December 2016 - July 2018Role: Dynamics Product Owner/ Lead Business AnalystWorked on the Hybrid iOS and Android Application for CitiManager App for Citi Commercial Cards which allows the Citi Commercial card customers to View Account Summaries, previous and current Statements, recent transactions and payment history. The app also allows for Push notifications to the customer for bill pay reminders and also if a transaction is done using the card. Integrated Mobile Analytics Data with Salesforce and wrote requirements for Reports and Dashboards within SFDC. Integrated SFDC, E-commerce, Mobile, CPQ, data into Power BI SQL DBs for reporting and scorecard creations.Integrated SFDC, E-commerce, Mobile, CPQ, data into Power BI SQL DBs for reporting and scorecard creations.Worked on Enhancements for Salesforce Sales cloud doing enhancements to workflows, events, territory definition to track sales for agents, sales pipelines, Citi points for customers etc. Implemented Adobe EchoSign to get proposals and agreements signed by customers and maintained in the document repository, ECM.Worked with the Marketing Team to set up Marketing Campaigns in Adobe Campaign for points increase, reaching milestones for different purchase levels, paper prints for different accounts offerings, small business campaigns etc. Used Adobe Campaign Analytics to track the campaign metrics.Responsibilities:Assessed and evaluated existing IT system and business processes and created process flow diagrams.Liaison between operational, tactical, strategic and technical units throughout the project cycleWorked closely with the project manager in identifying project scope and developed detailed project planCoordinated with Business Users to gather requirements on CPQ implementationAssisted in building business process model using MS VisioHeld iteration kick-off meetings with the business users, development and QA teamsWorked with the business users to prioritize Product Backlog Items (PBI) and groomed user stories and detailed out the Acceptance criteria.Maintained backlog, user stories and managed scrum board in JIRA.Used Confluence to maintain the project documentation.Conducted SPRINT sessions with 2-week iterations.Worked as Scrum master to conduct the daily standups and required meetings.Participated and coordinated the daily stand up meeting.Worked closely with the UI/ UX Teams to create wireframes and clickable models in Axure and Invision.Created Data Dictionary to maintain field definitions for new fields being added to Custom Objects within SFDC.Involved in designing and mapping CPQ objects in Salesforce custom objects and involved in workflow ApprovalsWrote Mobile Security Requirements including that for user groups to be created in Oracle Identity Management tool.Created Data dictionary in SFDC and worked with DB Architects/ Developers to get data dumps and feeds into SQL databases for Power BI reports.Wrote Middle Tier requirements for data and file transfer using Restful Web services.Wrote API requirements including mobile API requirements during the design sessions.Reviewed user stories with business users and got their approvalClosely worked with the QA team to organize Test Plans and training rolloutDocumented defects and worked with developers and QAs to fix themPerformed Demo for the business.Helped prepare for and conducted User Acceptance Testing (UAT) during Hardening sprint.Prepared training documents by incorporating better business practices for end usersPerformed UI testing to make sure that the final product was in line with the business needs and their requirementsPerformed Beta testing using the test mobile device.Tool Knowledges: Salesforce Classic, Salesforce Reporting and Dashboard, Tableau, Data Loader, JIRA, VISIO.Implementation partner: Extarc Software Solutions (Hyderabad, India)Client: Nationwide InsuranceDuration: Jan 2015 - Apr 2016Role: Business AnalystWorked as the E-commerce Business Analyst for Nationwide Insurance company. The project involved setting up Web services transactions for RoadSide Assistance Companies and credit reporting with CRAs (Credit Reporting Agency) for risk ranking the customer. I was also involved in several form creation for Quotes and worked closely with the businesses for several enhancements.Also worked on Kronos implementation as the workforce management tool was being retired. The work involved gathering business workflow requirements for timesheet management, labor management, talent management etc. Integrated Kronos with Active Directory for Authorization and Authentication Purposes. Also worked on Mass Data Integration and Data Migration project via ETL into the new tool. Also worked on the Kronos Workforce Ready Payroll module which allowed for ACH to be set up for employees payroll. We migrated data from Legacy system to Kronos and also did testing for various banks and payment gateways for accuracy of the ACH transfers.Nationwide is an OBIEE shop and I worked in the Datawarehouse Department to gather requirements for several reports and worked on several ETL initiatives to update the EDW.Responsibilities:Worked with multiple project managers to set up meetings.Updated project documents on Confluence and SharePoint.Created Meeting Minutes and Shared them across Teams.Supervised activities for Release Management.Worked with multiple business units to understand the processes and conducted many JAD sessions with large number of participants.Worked directly with business stakeholders to gather and validate requirements along with other project team members.Created diagrams showing process flows using MS Visio to demonstrate the AS-Is and To-Be process flows.Created Use cases, Use case diagram, scoping documents, Business and Functional Requirements documents.Worked with Vendor EPIQ system to bring the NWs existing data from various tables into Unified Schema in SQL Server.Created detailed Data mapping documents for ETL purposes and did Data validation post Load into the tables.Created Source2Stage and Stage2Target Excel spreadsheet documents with mapping designs to load data into SQL database.Wrote SQL queries for Data validation and Analysis.With HPQC, I have entered requirements, uploaded test cases, created defects, linked defects to test cases, created test reports and created defect reports.I have coordinated with the superiors of user acceptance testing of final infrastructure using the tools HP ALM/QC.I was involved in the planning session of the testing approach, in identifying the risks, and on prioritization of testing activity.Strong expertise in bug tracking using HP ALM/QC.Reporting root cause failures at the requirement level and attaching the screenshot of the failures in the test case module in HP QC.Wrote requirements for Web services including Error HTML codes and manipulated pre-written XML files.Maintained project documentation on Sharepoint.Fully participated in the Defect management cycle including creating Test plans, executing test cases and managing defects.Opened defects in the Quality Center when test scripts failed, and communicated directly with the ETL team to explain issues and to reach a resolution.Coordinated UAT.Provided support during production roll out and remained On-Call for a period beyond regular work hours in case business needed additional assistance.Tool Knowledges: JIRA, Informatica, Google Analytics, SOAP UI, POSTMAN, VISIO, Github and HPQC.Implementation partner: Extarc Software Solutions (Hyderabad, India)Client: FHL BankDuration: June 2013  Dec 2014Role: Business AnalystRedid the website for Sitecore CMS Rebuilding of the FHL Site based on localization of Branches throughout the US. Gathered Requirements for components and templates, workflows, Digital Asset Management. Integration with Bitium Identity management tool for Access and Security Management. Worked with Offshore team for Content delivery and front end HTMLs. Integrated the landing pages with Salesforce for customer leads program.Responsibilities:Facilitated requirement gathering sessions for communicating and managing expectations of customers were going to be the final users of the product.Created separate User Stories for the User-Interface and User-Experience requirements based on the business needs and Creative Services Team Requirements.Created Axure mockups and Visio screen flows to reduce clicks while conforming to user-interface requirements and user experience requirements as detailed in the UI Spec document.Presented these mock-ups and screen flows to both Business and the business for Approval and feedback.Worked with business to edit and add info into the CMS system to update the information displayed on the sites for product descriptions and images.Documented current workflow process and gathered requirements for updating the Page.Worked with business to create templates for the CMS system for new pagesWorked with the CMS stakeholders to define all the tasks (steps) involved in the web publishing process, including any that are outside of the CMS. This defined all entrance and exit criteria, for e.g. inputs and dependencies required for a task to begin and a definition of each task for e.g. adding text, photos, updating metadata, publishing content to a test server, properly formatting headers, tables or creating templates.Documented all new workflows as part of CMS publishing process documentation.Managed the Scrum team Backlog whenever a new User Story was identified for a sprint.Attended the Sprint Planning meeting, where user stories were identified as being part of current or future sprints by the business.At the daily Standup Meeting, gave status related to all User Stories that were assigned.Updated Scrum Team board for task progression, and burn down charts.Validated test cases created by the tester against the User story documents.Performed Demos and training workshops for the business.Involved in regression testing.Performed GUI testing and functionality testing for front end screensAfter sprint, involved in sprint retrospectives to analyse sprint successes and failures and to develop a lesson learned document.Tool Knowledges: JIRA, Bitium Identity Management, Informatica, Axure, Adobe Dreamweaver, POSTMAN, and VISIO,Implementation partner: Extarc Software Solutions (Hyderabad, India)Client: Ohio Department of MedicaidDuration: May 2012- May 2013Role: Business AnalystWorked on several enhancements to the services offered to Providers and Doctors for Medicaid Treatments for Claims and Billing purposes. This included adding Fee Schedules and Rates to the site for each Enhanced Ambulatory Patient Group (EAPG). This also involved setting up the new payment prices and codes in the payment management system for EDI 835 purposes. Excellent knowledge of Health Insurance Portability and Accountability Act (HIPAA) transaction, code set rules such as 837-Institutional, 837-Professional and 835-Claim Payment/Remittance Advise.Involved in the full HIPAA compliance lifecycle from GAP analysis, mapping, implementation, and testing for processing of Medicaid Claims.Responsibilities:Worked with stakeholders to understand the requirements and create Process flows.Conducted GAP and Impact Analysis.Created Business and functional requirements documents.Created PDF and Powerpoints that were to be used on the .gov site.Interacted with Claims, Payments and Enrollment

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