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Click here or scroll down to respond to this candidateCandidate's Name , MSNew York, NY PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEObjectiveResult driven analytics professional with a background in customer service and marketing analytics who drives company growth through data supported strategies and cross-functional collaboration. Skilled at analyzing consumer insights, data trends and business performance metrics through data visualization tools.SkillsLanguages: SQL, LookML, Java, Visual Basic, Base SAS, Basic PythonAnalytics & Business Tools: Tableau, Microsoft Office Applications, Looker, CRM, Dataiku, PowerBI, Snowflake, BigQuery, Dataform, Monkey Learn, Google Analytics, Adobe Analytics, Optimizely, Adobe Analytics, Telium, SigmaJob Skills: Data Visualization, Data Literacy, Data Modeling, Cross-functional Collaboration, Strategic Decision Making, Data Management, People Performance Management, Business Process Improvement, Decision Science, Product Management, Strategy ImprovementStrengths: SaaS Platform Analytics, Retail & E-Commerce Marketing Analytics, Direct-To-Consumer, Business Intelligence, Performance Analysis & Oversight, Quantitative/Qualitative Analysis, Segmentation Analysis, Operational Analytics, Digital Marketing, Customer Service, Call Center Analytics, Consumer Insights, Ad-Hoc Analysis, Forecasting, Quality Assurance Analytics, Reporting, ConsultingCertifications: Tableau Essential Training, Data Science Fundamentals: Foundations, Duarte Data Storytelling, Digital Marketing Analytics, Google Data AnalysisProfessional ExperienceTaro Pharmaceuticals Hawthorne, NYAnalytics Manager, Alchemee Direct-to-Consumer November 2023 PresentSuccessfully managed the Analytics Direct-to-Consumer team, fostering a collaborative environment and driving high-performance standards.Partnered effectively with IT and Product Management teams, ensuring alignment of business needs with technical capabilities to develop insightful reports.Oversaw the development and maintenance of the ETL (Extract, Transform, Load) pipeline, ensuring efficient data flow and integrity.Utilized DBT (Data Build Tool) for advanced data modeling, streamlining data management processes and improving data quality.Managed AWS infrastructure including S3 buckets, Lambda functions, and Redshift, optimizing cloud storage and computing for enhanced data processing.Directed the pixel process in Tealium, enhancing web analytics capabilities and improving tracking accuracy across digital platforms.Spearheaded the redesign of the UTM (Urchin Tracking Module) structure for the enterprise, resulting in more accurate and insightful tracking of marketing campaigns.Created and presented compelling data visualizations, effectively communicating insights that informed key business decisions.Developed a self-serve data reporting structure using Sigma, significantly increasing stakeholder access to data and facilitating faster, data-driven decision making.Freelance Sole Proprietor New York, NYData Analytics and Strategy Consultant January 2023 October 2023Worked with various Direct-to-consumer companies to streamline marketing analytics effortsMigrated reporting and data visualizations from Tableau to LookerUtilized Google Cloud Platform and Google BigQuery to clean and parse dataCommunicated cross-functionally within Direct-to-Consumer organizations to establish KPIs and trackable metricsCentralized data pipelines with data engineers to centralize data sources to Snowflake data warehouseBuilt a self-serve style data reporting structure using Looker and LookML to help stakeholders reach data fasterSt. Johns University New York, NYAdjunct Professor August 2022 PresentInstruct and mentor students in two courses- Database Management Systems and Programming II in Java- fostering a supportive and enriching learning environmentEngaged member of the Information Technology advisory board, providing invaluable guidance on curriculum enhancements to ensure up-to-date real-world practices and delivering unparalleled program quality compared to other institutions.Collaboratively support the College of Professional Studies at St. John's University as a vital liaison between ABET and the Computing Accreditation Commission, offering alumni expertise to ensure accreditation and ongoing excellence in computing education.Developed comprehensive lesson plans, led program design initiatives, and facilitated real-world projects, equipping students with practical experiences to enhance their resumes throughout the semester.Pliancy LLC New York, NYAnalytics Engineer April 2022 November 2022Optimized data layer for long-term efficiency and reproducible analyses for company maturityMaintained and updated the analytics layer of the company data environment to standardize data and allow for data to be easily accessible enterprise wideContributed to the optimization, documentation, testing and tooling efforts aimed at improving data quality and empowering the SaaS productManaged multiple projects utilizing the CRISP DM Project Management structure to better inform project stakeholders about progress and expectations of deliverablesDefined and developed high-level Key Performance Indicators to create benchmarks to define the overall businessDeveloped and designed compelling data visualizations to present to stakeholdersAssisted Data Cloud Architect and Data Engineer in creating a user-friendly Looker environment for more efficient data querying for non-technical usersCollaborated with the Professional Services organization to identify areas of opportunity in the workforce frontlines and assisted with data to help create a smoother workflowCollaborates with both customers and teammates to identify key use cases and define the requirements that go with themProvide thought leadership, best practices, and standards for designing and implementing scalable data analytics solutionsWorked with the Head of Product to identify areas of opportunity to create test environmentsUtilized BigQuery and Dataform to create complex data structures to improve the Looker environmentCommunicated data insights to project stakeholdersBuilt and provided leadership metrics with calculated benchmarksCross-collaborated with all teams across the enterprise and managed their data needsAssisted communications team with Marketing Analytics project geared towards company awareness and future recruiting tacticsLead a company employee resource group geared towards women empowermentParticipated in the companys Diversity Equity Inclusion and Belonging committeeThe Clorox Company Direct-To-Consumer New York, NYAssociate Manager of Analytics April 2020 March 2022Proactively uses SQL to mine data, surface insights and tie results to actionable business recommendations.Packages insights into visual stories using Looker that are presented to marketing teams, leadership, and other functional teams.Created reproducible work products to build a library of analytical capabilities that can be used cross functionally throughout the organization using Looker and Dataiku.Owns the reports/measurement solutions used for marketing teams to align on key metrics, spend and performance.Scopes deep-dive analysis projects with marketing stakeholders, product developers and merchandising partners.Mines existing marketing and customer data to uncover broader trends and understands how activity is driving business results beyond weekly optimizations.Performs various ad-hoc analyses to identify root causes and interpret key business drivers.Presents key findings from analytical projects to stakeholders across The Clorox Company enterprise.Pfizer Consumer Healthcare & Walmart.com Hoboken, NJMarketing Insights Manager March 2019 December 2019Provided business intelligence support and operational leadership in managing the retail and e-commerce account of Pfizer Consumer Healthcare and delivered consultancy services to Walmart.com & Jet.com.Streamlined processes for recording, tracking, and reporting of business activities to produce accurate and consistent data reports/interpretations to assist the client in developing sales/marketing strategies.Coordinated with vendors and retailers to augment the sales, administration, and distribution of 500+ SKUs classified as over the counter, pain relief, vitamins & supplements, beauty, and personal care products.Created a multi-channel Point-of-Sales, revenue report, and sales forecast for a 2-year period, assisting the PCH team in tracking KPIs and annual targets while providing visualization of performance on a weekly and monthly basis.Collaborated with cross-functional teams to generate campaign performance reportsmeasuring marketing efforts to allow business executives to make sound decisions based on conversion of sales using Tableau.Provided sustainable recommendations to enhance business operations based on the quantitative/qualitative analysis of Supply Chain data for both retailer and vendor.1-800-Flowers.com Carle Place, NYManager, Operational Analytics July 2017 March 2019Developed scalable solutions for ongoing KPI metrics, reports, dashboards, and analysis to support business needs.Collated relevant data on credits and revenue metrics, generated performance updates for the Chief Executive Officer, and conducted trend analysis to classify areas of improvements for stronger results.Reviewed and analyzed performance data to measure productivity, track goal progress, and monitor activity levels of customer service through real-time monitoring of queues/routing of calls.Strengthened processes and redesigned workflows, addressing current demands and anticipating future expansion.Partnered with the operations team to improve KPIs, enhancing the organizations cross-functional capability.Redesigned Customer Satisfaction Scoring reports by defining new metrics via SAS to provide an accurate tiered scoring system for agents which directly improved the overall service quality score from 7.2/10 to 8.3/10, and lead to an increase in call center employee morale throughout all 7 offshore business partners.Manager, Reporting Operations & Data Analytics September 2016 July 2017Directed a highly skilled team of analysts who review a large volume of data to provide insights to key stakeholders and evaluate opportunities to develop proficiencies for maximum impact across the organization.Collaborated with offshore business partners and workforce management team to design, develop, and implement allocation tools/guides for adequate scheduling and staffing.Transitioned the customer service tool from Avaya to NICE-InContact while assisting the end-users in navigating the new system, as well as analyzing real-time and historical reports to track the call center metrics.Provided timely feedback on contact-center employee performance to strengthen training guides which improved Customer Service Inquiry call times by 30 seconds.Utilized data analytics tools, such as SAS and Microsoft Excel, to respond promptly to urgent, analytical escalations and various inter-departmental ad-hoc requests.Operations & Reporting Analyst November 2015 September 2016Extracted, generated, and delivered full lifecycle routine, as well as ad-hoc reports for financial results, customer service enterprise, call center, and agent data utilizing SAS, Microsoft Access, and Excel.Structured complex queries, merging extensive data from multiple sources to develop customized performance reports for call center business operations, including performance evaluations, conversion rates, and cumulative customer satisfaction ratings which all contributed to the increase in the contact centers overall performance.Interfaced directly with managers to gather reporting requirements, fulfill ad-hoc requests, and evaluate existing reporting processes to improve the systems and procedures for new requests.EducationMassachusetts Institute of Technology Cambridge, MACertificate of Completion, Digital Marketing Analytics February 2022Stevens Institute of Technology Hoboken, NJMaster of Science, Management Information Systems Graduate Certificate, Business Intelligence & Analytics May 2019St. John's University Jamaica, NYBachelor of Science in Information Technology Minor: Business Administration July 2015 |
