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EAPEMAIL AVAILABLEStreet Address  East Constance Way, PHX, AZPHONE NUMBER AVAILABLEP R O F I L EE X P E R I E N C EDirector of Marketing & Business DevelopmentPS Academy Arizona / 2015- 2024Led a comprehensive overhaul of branding, digitalstrategy, and customer engagement, enhancing theorganizations visibility and reputation.Implemented innovative technologies, improvingrecruitment and event management processesi.e.,Hubspot, Squarespace, Mailchimp, and Canva.Instrumental in doubling enrollment and increasing social media by 112%.Event and Calendar ManagementDynamic Marketing & Business Development Executive with over 20 years of experience spearheading successful marketing strategies, product development, and brand initiatives. Expert in leveraging business insights and creative vision to drive organizational growth. Proven track record in fostering cross-functional collaborations, optimizing customer engagement, and achieving significant growth. Passionate about utilizing digital platforms to enhance brand visibility and market penetration.Product Development & Brand ManagementStrategic Marketing & PlanningDigital & Social Media CampaignsFranchisingM A R Y B E T HM A Y E RD I R E C T O R O F M A R K E T I N GDirector of Brand Strategy & MarketingSynergy Homecare / 2013 - 2014Revitalized the brand across 245 franchises,unifying messaging and increasing engagement.Spearheaded a digital transformation, boostingnational site traffic by 70% and local site traffic by 50%.Partnered with a PR firm to secure over 500 million impressions, driving unprecedented growth inbrand visibility.Director of Marketing & CommunicationRe-Bath/Ambath / 2012 - 2017Rebranded and repositioned the company,significantly enhancing market presence andpenetration.Developed and launched new franchise concepts,expanding demographic reach and accessibility.Drove comprehensive marketing strategy forcorporate, regional, and local territories to ensure success at all levels.Director of MarketingColorbok Inc / 2004 - 2006Oversaw development and launch of new products,delivering over $40 million in annual sales withmajor retailers.Secured over $10 million in new business throughexpert market analysis, creative productdevelopment process, and client relationshipmanagement.E D U C A T I O NCross-Functional Team LeadershipAgency CollaborationEvent ManagementROI Enhancement & Cost ReductionBBA, Business Administration & MarketingCleveland State University, Cleveland, OH,Additional Marketing PositionsGrew revenue at Newell Rubbermaid/Burnes from$38M to $48M between 2002 - 2003 as MarketingManagerVP of Marketing at MCS Industries from 96 - 99