| Candidate Information | | Title | Associate Director Marketing & Sales | | Target Location | US-NJ-Weehawken | | Phone | Available with paid plan |
| | 20,000+ Fresh Resumes Monthly | |
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Click here or scroll down to respond to this candidateSANDRAMCKENZIEsandramckenzie@optonline.netPHONE NUMBER AVAILABLENew York, NY Street Address
LINKEDIN LINK AVAILABLEdra-mckenzie-7180843SKILLS/TRAINING Leadership Training - LeadingWith Emotional IntelligenceLeadership, certification,Jennings Group Shipley Color Review Adobe Suite/Cloud, InDesign,Acrobat MS Suite Salesforce SharePoint Deltek Qvidian Chicago Manual of Style AP StylebookMEMBERSHIPS SMPS, NY Chapter,Professional DevelopmentCommittee, member WTS, NY Chapter, member APMP, member NRC Inc., US DEI CommitteeChair (2023)PROFESSIONAL SUMMARYDedicated and performance-driven sales and marketing leader with 20+ years of proven success exceeding goals in dynamic, fast-paced settings, driving repeat business, with an uncompromising standard for quality andbranding. Comprehensive knowledge of A/E/CM market and trends and engaged with an extensive network of driven, successful industry professionals. Collaborative visionary with a dedication to partnering in promoting an engaged, empowering work culture. Track record ofbuilding and maintaining relationships with a diverse range of clients and stakeholders. Exercises independent decision-making skills and sound judgment to positively impact company success.WORK HISTORYNetwork Rail Consulting, Inc. - Associate Director (US), Marketing & Sales08/2022 - CurrentNational Marketing and Sales Lead responsible fordelivering multibillion-dollar contract proposals for a diverse range of public commuter and transit railagencies, including AMTRAK, BART, CHSRA, LACMTA,MBTA, NJT, NYMTA, PANYNJ, and WMATA. Manages entire life cycle of the procurement process for various bid delivery methods. Includesprepositioning, client sales calls; market research; partner identification and teaming agreements;storyboarding; competitor analysis; bid production; oral interviews; post-bid negotiations, including BAFO and contractual terms and conditions; and project handover Utilizes CRM, including Salesforce to manage and monitor opportunity life cycle compliance Develops and collaborates on commercial aspects of proposals, including legal compliance, pricingstructures (federal and state), and other standard commercial rates to ensure project returns are in line with company policy on contractual agreements, gross EDUCATIONBaruch College, CUNYNew York, NYBachelor of Arts: BusinessJournalism/Science minorCornell University College ofEngineeringOnlineProject ManagementProfessional Certification(PMP) Expected 2025margin, operating income, and revenue targets Supports regional leadership in monitoring, analyzing, and forecasting viable annual business growth targets to responsibly manage billability, budget adherence, and resource planning Implements proactive troubleshooting and problem- solving approach to routine and complex concerns in support of responsive and agile operations Represents the firm at industry-led agency andorganization events Networks with local and regional businesses to promote partnerships and drive growth Oversees annual regional marketing plan, including calendar of events and schedule of key initiatives, White Papers, speaker presentations, and social media presence Provides marketing team performance oversight,training, mentoring, and professional developmentBRAVO Group - Senior Marketing Manager09/2021 - 08/2022Ensured seamless proposal life cycle development through collaborative exchange and open communication, excellent time management skills, creativity, and strategy to deliver highly strategic proposals. Led multiple assignments with organized, cohesive planning Managed the preparation of complex proposals/qualifications packages, including strategy,storyboarding, QC, and the development of multimedia presentations Played a leadership role in strategy formulation, collaborating closely with technical teams to identify discriminators, value propositions, and optimal win strategies Collaborated with Business Development to identify leads/lead tracking, pre-marketing, go/no-go analyses, and other proactive bid responses Ensured accurate and strategic proposal responses by capture plan meetings, storyboarding, and cross-functional communications with technical andcorporate SMEs and leadership; developed/updatedmarketing database Represented firm at industry and professionalassociation conferences and meetingsUpwork - Proposal Writer, Freelance6/2020 6/2021Led the coordination and production of work withPrincipals/Associates/Business Development team for various consultants, including Vidaris and Spectrum, to ensure delivery of high-quality and strategic proposals, utilizing Best Practices and quality control. Planned and managed proposal strategy direction and storyboarding to partner in team and organizationgoals, utilizing data, pre-marketing, key messaging, and branding to ensure continued growth and market share Led development and maintenance of templatelanguage to achieve a superior proposal experience for clients Assessed and refined discriminators, promoting and highlighting unique qualifications and achievements of the firm Collaborated with Marketing, Legal, and Financeteams, as necessary, to produce complete service offer packages within scheduled coordination and production work schedule with Principals/Associates/BusinessDevelopment team for various consultants, to ensure delivery of high-quality and strategic proposals,utilizing best practices and quality control Planned and managed proposal strategy direction and storyboarding to partner in team and organizationgoals, utilizing data, pre-marketing, key messaging, and branding to ensure continued growth and market share Led development and maintenance of templatelanguage to achieve a superior proposal experience for clients Assessed and refined discriminators,promoting and highlighting unique qualifications and achievements of the firm Collaborated with Marketing, Legal, and Financeteams, as necessary, to produce complete serviceofferingpackages on scheduleTY Lin, Hazen & Sawyer - Senior Proposal Consultant 11/2019 - 03/2020 Developed federal, state, and local proposals for content, win strategy, marketing, and compliance Expeditiously delivered strategy, optimized quality metrics for deliverables and provided decision-making support within tight deadlines Uncovered client leads for prospecting potential business and bid lead-tracking Trained, mentored, and collaborated with technical, administrative, and proposal staff Prepared proposals for high-profile water engineering and infrastructure clients, using Shipley method for strategy and design Partnered with leadership for strategic planning and win theme development Responsible for the development of multidisciplinary proposals and documents involving content, winstrategy, and compliance in fast-paced, deadline-driven environment; updated firm assets in SharePoint database Managed the Bid Workflow Process from initialreception to final submission, including reviewing proposals and writing recommendations throughSalesforce Led development and maintenance of templatelanguage to achieve a superior proposal experience for clients Assessed and refined discriminators, promoting and highlighting unique qualifications and achievements of the firm Collaborated with Marketing, Legal, and Financeteams, as necessary, to produce complete service offer packages within schedule Managed coordination and production of proposals for various consultants, including Vidaris and Spectrum, to ensure delivery of high-quality and strategic proposals, utilizing Best Practices and quality control Planned and managed proposal strategy direction and storyboarding to partner in team and organizationgoals, utilizing data, pre-marketing, key messaging, and branding to ensure continued growth and market shareSTV Incorporated - Marketing Manager01/2012 - 07/2019 Provided comprehensive process for winning proposals and presentations, including review, editing, andcompliance for federal, state, and local assignments in high stakes, accelerated environment Prepared proposal material and collaborated instrategic approach discussions, brainstorming, and go/no-go decisions Led and mentored team of up to ten, facilitated new hires, career development training, and supervision of technical, administrative, proposal, and graphics/ creative elements Managed agency procurement lead-tracking,intelligence gathering, and prospecting for newbusiness through networking and development of client relationships As a hiring, training, and mentoring manager,quadrupled number of proposal coordinator hires and achieved staff retention rate of almost 100% Developed and revised SOPS and best practices to provide standard proposals and other corporatecollateral Initiated firm's annual company data update process for GSA SF 330s for multidisciplinary firm divisionsSTV Incorporated - Editorial & Quality AssuranceManager09/2008 - 12/2011 Responsible for the development and updates of the firm's corporate database of 1200+ professionalresumes, 1000+ project records, tear sheets, andsubconsultant data As STV's first Marketing Department Quality Assurance Manager, introduced and updated Best Practices and SOPs for greater efficiencies, productivity, branding Trained, mentored, and supervised up to 10 marketing editors Provided leadership, career mentorship, and new-hire and refresher curricula and trainingVarious Medical Education Agencies - Managing Editor 01/2000 04/2008 Oversaw/developed editorial team in development of editorial/concept processes for direct-to- patient/ direct-to-physician advertising and promotionalmultimedia material and publication plans,collaborating closely with Creative teams and subject matter experts (SMEs) Oversaw quality control and compliance processes Attended client planning meetings, brainstormedbranding and SEO architecture, and concept follow up Streamlined processes and introduced best practices into the editorial department Led companywide training in referencing andmedical/legal/regulatory (MLR) review fact checking and annotation Oversaw uploads of annotated material to MLR portal and attended meetings to defend references andcapture feedback for revisions Developed concepts for storytelling content inalignment with messaging and branding in multimedia to consumers, i.e., DTC, and DTP audiences. |
